Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Timeline
Generic
Nurul Syaqirah

Nurul Syaqirah

Marketing Executive | Content Creator
Shah Alam

Summary

A creative, self-driven with 4 years of experience in developing & managing marketing campaigns in F&B and beauty aesthetics industries, looking to leverage my strong communication skills & knowledge in online marketing strategies for related position in a more dynamic and progressive organization.

Overview

4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
2
2
Languages

Work History

Content Creator Cum Marketing Executive

Hampshire Healthcare Sdn Bhd
Shah Alam
01.2023 - Current

· Increased new leads up to 45% through engaging content and effective ads on social media for our Raya promotion

· Generated 300+ followers on company’s Instagram profile within a month with well thought-out content distribution

· Crafted creative content that successfully boosted brand exposure and increased engagement (including poster designing, video editing & copywriting)

· Handled customer service on social media, including replying DMs, comments & distributing new promotional materials to potential clients

· Acted as a team leader in group projects, delegating tasks and providing feedback

Adaptable and proficient in learning new concepts quickly and efficiently, especially related to beauty & aesthetic industry.

Marketing Executive

Brewriffic Sdn Bhd
Shah Alam
08.2019 - 01.2023

· Generated effective marketing strategy and campaigns by assessing prior reports that boosted both offline & online sales by 73%

· Crafted creative content that successfully boosted brand exposure, increased engagement, and tripled followers on social media

· Planned & published organized monthly content using effective manager tools; Hootsuite & Meta Business Suite

· Wrote creative copy and designed graphics using Canva, AI & Photoshop for diverse marketing distributions including website, FB ads, flyers, posters as well as social media content

· Built good relationships with KOLs for the ideation & execution of multiple campaigns that garnered free marketing promotion & collaborations

· Managed effective communication between the brand and the audiences across all social media platforms which reduced response time & increased customer satisfaction.

· Liaised closely with the operation team to discuss on monthly promotional activities that resulted in smooth operation for all outlets

Copywriter (previously Intern)

Buenito Interactive Sdn Bhd
Shah Alam
01.2019 - 08.2019

· Wrote advertising copy for online content, including social media, websites & newsletters, adhering to employers' overarching brand identity and personality.

· Presented clients with unique copy options based on overall marketing objectives.

· Reviewed and edited the final copy for accuracy and to correct grammar errors.

· Selected high-quality photos and videos from multiple credible sources to complement the written copy.

· Collaborated with fellow writers and designers in the development of clients’ website content, maintaining consistency with brand marketing and message strategies.

· Produced original, creative content for promotional advertisements and marketing materials that solidified clients’ both offline & online presence.

Education

Bachelor of Arts - English With Communication

Universiti Sultan Zainal Abidin
Terengganu
07.2015 - 01.2019

Foundation of - TESL

Universiti Teknologi Mara
Shah Alam
05.2014 - 06.2015

Skills

SEO

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Accomplishments

Creative writing Course | Domestika

2021


Design & event personnel (part-time) | Nana Mahazan International Sdn Bhd

2023

· Crafted website banner & social media poster for 2 of NMI brands (Nana Mahazan Beauty & Selauk Nana)

· Part-time for events (Usahanita & Kamya Fest)

· Shared branding ideation for all NMI brands


Logo designing for small business

2021 - 2023

· Pegaga Crispy Sedak Dooh

· The Keriuks

· Tuah Global


Volunteerism

2021: Suspended Meal | Post-flood clearing at Hulu Langat area which was badly affected

2018: Language Festival (UniSZA) | Involved in theatre act

Won first place for Best Drama Pendek

2017: Pejabat Pendidikan Daerah Bera | Post-flood clearing at SMK Mentakab

Additional Information

REFERENCES

Awang Khairul Aqmal

Head of Marketing, Brewriffic Sdn Bhd

016-8579565


Junizah Morham

Head of Operation, Brewriffic Sdn Bhd

019-2722747


Aiman Saiyidah Bt Mansor

Head of Operation & Customer Experience

017-2667827

Certification

Certified Digital Marketer, Google Inc, 2023

Timeline

Content Creator Cum Marketing Executive

Hampshire Healthcare Sdn Bhd
01.2023 - Current

Marketing Executive

Brewriffic Sdn Bhd
08.2019 - 01.2023

Copywriter (previously Intern)

Buenito Interactive Sdn Bhd
01.2019 - 08.2019

Bachelor of Arts - English With Communication

Universiti Sultan Zainal Abidin
07.2015 - 01.2019

Foundation of - TESL

Universiti Teknologi Mara
05.2014 - 06.2015
Nurul SyaqirahMarketing Executive | Content Creator