A creative, self-driven with 4 years of experience in developing & managing marketing campaigns in F&B and beauty aesthetics industries, looking to leverage my strong communication skills & knowledge in online marketing strategies for related position in a more dynamic and progressive organization.
· Increased new leads up to 45% through engaging content and effective ads on social media for our Raya promotion
· Generated 300+ followers on company’s Instagram profile within a month with well thought-out content distribution
· Crafted creative content that successfully boosted brand exposure and increased engagement (including poster designing, video editing & copywriting)
· Handled customer service on social media, including replying DMs, comments & distributing new promotional materials to potential clients
· Acted as a team leader in group projects, delegating tasks and providing feedback
Adaptable and proficient in learning new concepts quickly and efficiently, especially related to beauty & aesthetic industry.
· Generated effective marketing strategy and campaigns by assessing prior reports that boosted both offline & online sales by 73%
· Crafted creative content that successfully boosted brand exposure, increased engagement, and tripled followers on social media
· Planned & published organized monthly content using effective manager tools; Hootsuite & Meta Business Suite
· Wrote creative copy and designed graphics using Canva, AI & Photoshop for diverse marketing distributions including website, FB ads, flyers, posters as well as social media content
· Built good relationships with KOLs for the ideation & execution of multiple campaigns that garnered free marketing promotion & collaborations
· Managed effective communication between the brand and the audiences across all social media platforms which reduced response time & increased customer satisfaction.
· Liaised closely with the operation team to discuss on monthly promotional activities that resulted in smooth operation for all outlets
· Wrote advertising copy for online content, including social media, websites & newsletters, adhering to employers' overarching brand identity and personality.
· Presented clients with unique copy options based on overall marketing objectives.
· Reviewed and edited the final copy for accuracy and to correct grammar errors.
· Selected high-quality photos and videos from multiple credible sources to complement the written copy.
· Collaborated with fellow writers and designers in the development of clients’ website content, maintaining consistency with brand marketing and message strategies.
· Produced original, creative content for promotional advertisements and marketing materials that solidified clients’ both offline & online presence.
SEO
undefinedCreative writing Course | Domestika
2021
Design & event personnel (part-time) | Nana Mahazan International Sdn Bhd
2023
· Crafted website banner & social media poster for 2 of NMI brands (Nana Mahazan Beauty & Selauk Nana)
· Part-time for events (Usahanita & Kamya Fest)
· Shared branding ideation for all NMI brands
Logo designing for small business
2021 - 2023
· Pegaga Crispy Sedak Dooh
· The Keriuks
· Tuah Global
Volunteerism
2021: Suspended Meal | Post-flood clearing at Hulu Langat area which was badly affected
2018: Language Festival (UniSZA) | Involved in theatre act
Won first place for Best Drama Pendek
2017: Pejabat Pendidikan Daerah Bera | Post-flood clearing at SMK Mentakab
REFERENCES
Awang Khairul Aqmal
Head of Marketing, Brewriffic Sdn Bhd
016-8579565
Junizah Morham
Head of Operation, Brewriffic Sdn Bhd
019-2722747
Aiman Saiyidah Bt Mansor
Head of Operation & Customer Experience
017-2667827
Certified Digital Marketer, Google Inc, 2023