NURUL IZZATI PUTRISANI BINTI HASANUDIN
Social Media Marketing
Kuala Lumpur
Summary
Creative and results-driven Social Media Associate with 1 year of experience in the beauty and ecommerce space. Skilled in content creation, influencer coordination, livestreams and campaign planning across Instagram, TikTok and Facebook. Experienced in building brand presence, engaging communities and creating UGC for beauty and lifestyle brands.
Overview
3
3
years of professional experience
2023
2023
years of post-secondary education
2
2
Languages
Work History
Social Media Associate
AIRR Labs
Kuala Lumpur, Kuala Lumpur
06.2024 - Current
- Managed social media content across Instagram, Facebook, and TikTok for beauty brands under AIRR Labs, including LG Beauty, FINO and &honey.
- Developed strategic content calendars and campaigns to boost brand awareness and audience engagement.
- Wrote engaging captions, hashtags, and marketing copy aligned with brand tone and messaging.
- Monitored social media trends, competitor activity, and platform updates to optimize content strategies.
- Maintained active community management by responding to comments and messages promptly and professionally.
- Coordinated influencer/KOL campaigns to amplify brand reach and support marketing initiatives.
- Assisted in content shoots, including styling, product placement, and creative direction.
- Supported technical and on-site needs during livestream sessions across various platforms.
- Experienced in building brand presence, engaging communities and creating UGC for beauty and lifestyle brands.
Customer Service Officer
UOB
Kuala Lumpur, Kuala Lumpur
04.2023 - 06.2023
- Handled inbound calls related to credit card inquiries.
- Delivered professional and empathetic customer support.
- Resolved complaints quickly and effectively.
- Demonstrated strong listening and problem-solving skills.
Internship Trainee (Medical Records Department)
KPJ Damansara Specialist Hospital
Kuala Lumpur, Kuala Lumpur
09.2022 - 01.2023
- Organized and sorted patient records including doctor notes, nursing and medication files.
- Processed and tracked medical report requests via HITS system.
- Verified accuracy of medical files and supported patient data maintenance.
- Retrieved records for doctors/staff and performed admin tasks for the department.
Education
Sijil Tinggi Pelajaran Malaysia (STPM) -
SMK Vivekananda
Kuala Lumpur01.2018
Bachelor's Degree in Information Science (Hons.) - Records Management
Universiti Teknologi MARA (UiTM)
Kuala LumpurSkills
Social media strategy
Social content planning
Influencer marketing
Video editing
Brand awareness
Content development
Awards Recognition
AIRR Ambassador MY (Inspiration Award), 2024
Timeline
Social Media Associate
AIRR Labs
06.2024 - Current
Customer Service Officer
UOB
04.2023 - 06.2023
Internship Trainee (Medical Records Department)
KPJ Damansara Specialist Hospital
09.2022 - 01.2023
Sijil Tinggi Pelajaran Malaysia (STPM) -
SMK Vivekananda
Bachelor's Degree in Information Science (Hons.) - Records Management
Universiti Teknologi MARA (UiTM)
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