Nurul Hidayah Jamaludin
Assistant Manager
Kuala Lumpur,Federal Territory of Kuala Lumpur
Summary
Dynamic and results-oriented professional with over 14 years of comprehensive experience in the banking industry, showcasing a proven track record in personal banking and product development. Seeking a challenging role to leverage my extensive background and skills as an Assistant Manager in Product Development for Personal Financing, with a focus on driving innovation, enhancing customer experience, and contributing to organizational growth. Eager to apply my agility and strategic mindset gained as an Agile Manager with Alliance Bank, coupled with my long-standing commitment to HSBC spanning nine years as a Personal Banker, to bring valuable insights and leadership to a forward-thinking financial institution. Committed to fostering collaborative environments and achieving excellence in product development and customer satisfaction.
Overview
15
15
years of professional experience
Work History
Assistant Manager
AEON Credit Service (M) Berhad
02.2023 - Current
- 1) Reporting and Analysis:
- - Develop and maintain comprehensive reports on the performance of Personal Financing products, analyzing key metrics and trends.
- - Provide insights and recommendations based on data analysis to enhance product performance and customer satisfaction.
- 2) Product Development:
- - Lead the end-to-end product development lifecycle, from ideation to implementation, ensuring products meet market demands and regulatory requirements.
- - Collaborate with cross-functional teams to gather requirements, create business cases, and drive successful product launches.
- 3) User Acceptance Testing (UAT):
- - Coordinate and participate in UAT processes for new or enhanced Personal Financing products.
- - Collaborate with IT and other stakeholders to ensure UAT is conducted thoroughly, identifying and addressing any issues before product launches.
- 4) Operational Issue Resolution:
- - Act as a point of contact for operational issues related to Personal Financing products, working closely with relevant teams to resolve issues promptly.
- - Implement preventive measures and process improvements to minimize operational risks.
- 5) Regulatory Compliance:
- - Stay abreast of industry regulations and compliance requirements related to Personal Financing products.
- - Ensure all products and processes adhere to regulatory standards, collaborating with the compliance team as needed.
- 6) Cross-functional Collaboration:
- - Work closely with teams such as risk management, marketing, sales, and customer service to ensure alignment in product strategies and seamless collaboration on operational matters.
Manager Agile Support & Operation
Alliance Bank Malaysia Berhad
06.2022 - 12.2022
- 1) Business Value Proposition:
- - Participate in the development effort by crafting compelling business value propositions for new products and services Outline user requirements based on identified business value.
- 2) Project Management:
- - Manage the business aspects of product development, ensuring the right product is built in the right order, within budget, and by the deadline.
- - Implement & regularly update improvement plans for people, processes, and technology to enhance product or service offerings.
- 3) Project Governance:
- - Establish and manage cross-discipline project governance to ensure collaboration at both strategic & working levels to achieve transformation project goals.
- 4) Portfolio Strategy:
- - Craft a portfolio strategy for channel development and innovation aligned with the bank's objectives.
- 5) Digital Innovation Scope:
- - Drive end-to-end project delivery for the aligned digital innovation scope.
- - Liaise with business users, stakeholders, and external parties to define requirements.
- 6) Technical Collaboration:
- - Work collaboratively with IT, vendors,& partners to resolve technical issues and ensure successful service rollouts.
- 7) Agile/Lean Adoption:
- - Adopt Agile/Lean methodologies in delivering modular functionality quickly and efficiently.
- 8) Implementation and Operationalization:
- - Develop, test, train, and support the implementation of digital services.
- - 'Operationalize' the service rollout to ensure seamless integration into existing systems and processes.
- - Handle and support insurance system modifications and User Acceptance Testing (UAT) as required for products, projects, campaigns, and compliance.
- - Ensure the achievement of test results according to test objectives.
- - Prepare test plans and execute UAT according to business requirements.
- - Document all test outputs, results, and reports comprehensively.
- - Coordinate and communicate with relevant parties to complete assigned tasks within the stipulated timeline while maintaining high-quality standards.
Primary Banker
HSBC
10.2012 - 10.2021
- 1) KYC/CDD Compliance:
- - Conduct thorough KYC/CDD processes for new account onboarding.
- - Ensure compliance with regulatory requirements and internal policies.
- 2) Visa Application Support:
- - Prepare MM2H letters to facilitate customer visa applications.
- 3) Transaction Handling:
- - Conduct RFI for Inward/Outward TT and Rentas payments.
- - Handle FX booking rates for customers.
- - Process non-cash transactions for Rentas, IBG, Telegraphic Transfer (worldwide transfer), and perform over-the-counter cash transactions.
- 4) Cross-Selling:
- - Promote and cross-sell bank products, including credit cards, investments, and bancassurance.
- 5) Compliance and Reporting:
- - Collect and update CRS/FATCA information.
- - Prepare daily, monthly, and on-demand reports as required.
- - Ensure adherence to bank procedures for account openings and other transactions.
- 6) Document Management:
- - Scan and file documents accurately based on product type.
- - Maintain organized records in compliance with internal policies.
- 7) Account Opening Assistance:
- - Assist customers with Savings, Current, and Fixed Deposit account openings.
- - Ensure compliance with bank procedures during the account opening process.
- 8) Operations:
- - Perform daily branch operations, including cheque collection, audit, and bill payments.
- - Prepare stock balancing and collection item balancing on a daily basis.
- - Generate month-end balancing reports.
- Special task: Has been assigned as Account Opening Champion for AO rocket project (Digital Account Opening)
Personal Financial Advisor
Alliance Bank Malaysia Berhad
11.2011 - 10.2012
- RESPONSIBILITIES:
- 1) Provide direct marketing and sales support to field/distribution sales organization. Manage, help generate and qualify as well as process sales leads. Also responsible for maintaining customer, prospects and competitor databases and assessing, devising, and implementing marketing promotions.
- 2) Generate new business through outbound calls, meeting customer and follow up on incoming sales leads.
- 3) Actively promote banking product such UT, Banca, Personal Financing, Credit Card and provide financial services as well
Sales Executive
CIMB
05.2010 - 11.2011
- To perform telemarketing activities such as cross selling all banking products and campaigns to generated leads in order to meet business goals
- To convert any incoming inquiries via call centre to potential sales leads
- To liaise with inter-departments and branches on customers' enquiries.
- To assist Team Leader or Unit Head on any ad-hoc projects.
Education
Bachelor of Business Administration - Business Management, Marketing
Universiti Teknologi MARA
01.2008
Skills
Product development and management
User acceptance testing
Operations oversight
Business requirements analysis
Marketing campaign strategy
Cross-functional collaboration
Wealth management strategies
Business strategy formulation
Project coordination
Banking operations
Microsoft Office proficiency
Timeline
Assistant Manager
AEON Credit Service (M) Berhad
02.2023 - Current
Manager Agile Support & Operation
Alliance Bank Malaysia Berhad
06.2022 - 12.2022
Primary Banker
HSBC
10.2012 - 10.2021
Personal Financial Advisor
Alliance Bank Malaysia Berhad
11.2011 - 10.2012
Sales Executive
CIMB
05.2010 - 11.2011
Bachelor of Business Administration - Business Management, Marketing
Universiti Teknologi MARA