Nurul Azlina Mohd Tajudin

Business Planning

• Develop the annual business plan and ensure alignment with key drivers such as ARPU, subscriber growth, and convergence targets.
• Track monthly performance against the set business plan metrics.
• Forecast the fiscal year’s outcome and highlight any discrepancies to key stakeholders.
• Quantify the proposed initiatives to close gaps, including the required GA and ARPU increases.
• Monitor key performance indicators (KPIs) such as revenue, GA, churn rate, and convergence uptake.

Performance monitoring and reporting

• Manage the monthly reporting process for daily, monthly, and quarterly reports.
• Track daily and monthly performance by plan, outlets, regions, and channels.
• Prepare weekly and monthly CSL decks, including convergence sponsor and CSL presentations, along with any ad-hoc reports as needed.
• Conduct quarterly business reviews for the board, focusing on convergence, fibre, and FWA performance.

Product Pricing /Customer Life Time Value campaigns

• Evaluate new or revamped product proposals from the Product Owner and assess their impact on revenue and costs.
• Ensure alignment and accuracy between the Product Owner and Finance, verifying the reasonableness of both topline and bottom-line figures.
• Provide financial advisory support during negotiations on costs with fiber access providers.
• Conduct pre-campaign analysis for CLVM initiatives, including upselling, re-contracting, and retention campaigns.

Consumer insights/Analytics

• Perform analytic functions related to home/data extraction, track churn trends, including voluntary and involuntary churn.
• Analyze revenue trends, conducting a deep dive into any favorable or unfavorable revenue impacts.

• Responsible and monitor the performance of Home Fibre and Wireless Broadband
• Advice stakeholders on gaps against short term business plan and potential revenue leakage
• Advise the Home Business team on potential risks and strategic decisions in alignment with business objectives and legislation especially on Revenue and Ebitda Impact
• Prepare and plan the short and long term business plan of Home Business and convergence aspiration in Celcom
• Develop pricing and profitability model for all new product, bundles and services plans including addressing operational and cost related issues for key product and operations projects
• Develop pricing and profitability model for new business initiative namely Smart Home, Value added services
• Support with financial/numerical analysis especially with 3rd party arrangement
• Support business planning functions for new and existing strategic partnerships and alliances
• Analyzing Home connectivity campaign and monetization to improve the customer life cycle
• Support and analyze effectiveness of trade and sales initiative which includes BTL/ATL offering, incentives to drive acquisition
• Measure and analyze Post-Implementation-review for Product launches, CLVM/Trade/Sales initiative and recommend whether the program is effective or not effective

• Accessing and evaluating data gathered from customer insight to analyze new / enhance postpaid retail product and Home business
• Comprehensive quantitative and qualitative view on business model by analyzing the incremental revenue and cost and advice the product development team on the product
• Main business model scope includes overviewing the new product/offering overall revenue uplift/dilution, Profitability view of each product and by whole product/business case and advising appropriately on the additional take up rate required for achieving a needle moving targeted revenue
• Monitor closely the take up rate of relevant initiative and prepare the post-mortem take up for key stakeholder's view
• Involve heavily on pricing modeling view on home business in terms of competitor view and internal costing of Home Business Model
• Leads the Customer Functional Team of Home business unit (Customer Experience) which main function is to improve customer experience and reduce churn of Home business unit
• This involves heavily on improving the process and understanding their behaviors towards Home Business namely Fibre and Plug and Play Home Wireless
• Keeping up to date to competitors move and properly advice product development team and key stakeholder on the appropriate reaction needed
• Develop device pricing for the postpaid and prepaid business
• Analyzing how device and churn behavior co relate and competitor move especially on device pricing and strategy

• Manage the monthly closing of various funds to ensure that monthly accounts are closed by the deadline set
• Ensure that the bank & account reconciliations are prepared on a timely manner and all outstanding items are cleared by the deadline set
• Review branch monthly bank reconciliations and journals
• Ensure the accounting transactions from various systems are correctly interfaced to Oracle Financials
• Manage the cashflow position to optimize usage of funds for investment and ensuring that excess funds are transferred to maximize company's investment returns
• Ensure monthly management accounts and profit and loss accounts by distribution channels are prepared on timely basis
• Perform an internal assessment of the Finance dept on a periodic basis in assessing whether internal controls are functioning as required

• Over viewing all financial operation procedure especially relating to the investment purchases, sales and valuation
• Monitoring and evaluating current investment and back office system on the accounting treatment and calculation
• Ensuring smooth transition of items and calculation in investment system to the accounting system
• Analyse and evaluating the projects of upgrading to a new accounting system
• Ensuring all other project or project update coincide with finance function

• Team Lead for Performance Analyzer Measurement Assisting in Profitability measurement of banking products and business segment
• Responsible for cost allocation process which monitors cost centres and variances reporting
• Major responsibility is to ensure the Oracle system operates effectively
• Conduct Data Assessment at various stages of the Profitability Calculation Framework & documenting the results
• Checking all Profitability Reports upon completion of Performance Analyzer Module process, ensuring reports have been properly generated & liaising with ISD if in need
• Maintaining, documenting & testing all allocation Ids that have been created in the Performance Analyzer & Transfer Pricing modules
• Responsible for major internal projects within the organisation which involves on the Oracle profitability scope
• The latest and crude project was to revamp the whole Fund Transfer Pricing rule and the whole process
• Assisting and compiling Overheads Budget Information & liaising with the respective representatives on their submission
• Preparing and compiling Management Reports of Cost Allocation across business segment of Maybank
• Thorough basis of allocation is being done for this purpose
• Responsible for cost allocation process which monitors cost centres and variances reporting
• Conduct training and briefing on the profitability report for all the users

• Analyse, monitor and update the Fund Managers performance of their portfolio of Protection and Investment-Linked Funds
• Prepared management reports particularly the Time Weighted Rate of Return (TWRR) for daily, weekly and monthly performance
• NAV comparison between competitors (weekly and monthly)
• Updating and preparing the Fund Fact Sheet of Investment Funds for public usage
• Prepare presentation material for the Joint Investment Committee
• Obtained wide knowledge on the portfolio management and corporate scene in Malaysia
• Gained experience in delegating with Fund Managers and establish relationship with important and influential financial players in the market

• Assist finance team in handling and monitoring the costing matters of the company
• Prepared routine jobs of manufacturing accounts Handling substantial analysis such as overhead analysis, sales and profit analysis, product analysis, AdHoc reports and forecasting
• Responsible of daily routine job includes monitoring long-term stock, backlog, and stock adjustment, approving price contract and shipment and WIP calculation
• Gained experience working in a team as well as liaising with people in the department and other department as well
• Wide knowledge exposure on the manufacturing accounts and costing part of the company
• Enhanced my Excel and SAP computer skill through the substantive analysis prepared
• Acquired great deal of experience in team work as well as how to cope working under extreme pressure