Nurnilamsari Jailani

Key Achievements and Responsibilities:

• Educator Upskilling Programs: Directed the Pixlr AI Workshop for Educators State Tour Program, training 1,000 teachers in collaboration with Malaysia's Ministry of Education (MOE) to advance AI literacy and application in classrooms, improving brand trust, and long-term engagement.
• National Program Leadership: Coordinated and executed large-scale programs, including the Pixlr AI Awards Malaysia competition, engaging nationwide participation from educators and students to promote AI education, and expand market reach.
• Program Strategy & Execution: Partnered with the Director of Learning & Development to design and implement multi-channel strategies for driving adoption of Pixlr for Education across Southeast Asia (SEA), aligning with growth and user acquisition goals.
• Government Partnerships: Built connections with government entities to create opportunities for AI awareness and training initiatives, enhancing stakeholder collaboration, and positioning the brand as an AI-tech leader.
• Cross-Functional Collaboration: Developed and nurtured strategic partnerships with brands, successfully integrating Pixlr for Education and other Inmagine products into collaborative offerings that enhanced educational outcomes.
• Training & Development: Spearheaded the establishment of Pixlr's training division as a registered HRD Corp training provider, identifying revenue opportunities while managing operational and administrative functions.
• Performance Reporting & Analytics: Developed regular reporting workflows to track program performance, analyze audience engagement, and inform data-driven improvements.
• SEO & User Engagement Optimization: Optimized program landing pages and microsites for user engagement, conversion, and SEO visibility, while aligning with Google Ads, Meta Ads, and LinkedIn Ads strategies to support paid and organic growth initiatives.
• CSR: Led community engagement initiatives for educators, supporting the company’s CSR objectives, and strengthening brand affinity through socially impactful programs.

Key Achievements and Responsibilities:

• Event Management: Designed and delivered high-impact programs, including the Micro-Credential Education Summit 2022 and 2023, attracting over 200 educators nationwide; directed the Adobe Certified Professional Championship Malaysia 2021–2023, engaging more than 1,000 students, and led the planning of quarterly webinars with industry leaders from Adobe, Maxon, and Microsoft.
• Integrated Marketing Strategy: Directed the development and execution of comprehensive marketing plans across traditional and digital platforms, driving brand visibility and client acquisition for key partners.
• Campaign Execution: Orchestrated targeted digital campaigns across Google, Meta, and LinkedIn platforms, producing engaging assets such as banners, landing pages, and social media content to drive awareness, acquisition, and performance—ensuring alignment with brand identity, marketing objectives, and measurable KPIs.
• Rebranding Leadership: Spearheaded a successful rebranding initiative for Acestar, enhancing awareness of the company’s specialized offerings through a revamped website and digital presence that improved SEO and user experience.
• Stakeholder Collaboration: Managed quarterly Market Development Funds (MDF), aligning partner objectives with Acestar’s marketing strategies, and building strong B2B relationships to support joint goals and market expansion.
• Team Leadership: Supervised cross-functional teams, providing mentorship to interns and new hires, aligning them with organizational objectives, and fostering collaboration between sales and marketing teams to achieve shared outcomes.
• Performance Analytics: Monitored campaign performance metrics to evaluate effectiveness and inform iterative improvements using tools like LinkedIn Analytics and Mailchimp.
• SEO and Website Optimization: Collaborated with external web teams and internal stakeholders to enhance landing page design, UX flow, and content structure, resulting in improved SEO visibility, user engagement, and conversion performance across key digital assets.

Responsibilities:

• Lead Generation & Outreach: Executed direct mail, cold calling, and email campaigns to generate leads and build client pipelines, supporting sales enablement, and driving prospect engagement.
• Event Coordination: Planned and managed conferences, seminars, and webinars to enhance company visibility and stakeholder engagement, contributing to community-building efforts.
• Promotional campaigns: Coordinated email blasts, social media posts, and marketing campaigns using a structured content calendar to maintain consistent messaging, and grow organic engagement.
• Digital Content Management: Ensured timely updates to social media platforms and the company website, aligning with marketing objectives, and improving user experience across digital touchpoints.

Responsibilities:

• Developed a strategic social media calendar to streamline scheduling for email blasts, social media posts, and marketing campaigns.
• Managed social media platforms by publishing regular content and maintaining engagement.
• Assisted in creating newsletter and blog content to support marketing efforts.
• Contributed to event proposals and coordinated internal events, including New Year's Eve Dinner, Chinese New Year's Dinner, and webinars.
• Scripted telemarketing messages and conducted client outreach, successfully driving attendance to company events