NUR LIYANA BINTI ZAKARIA

• Career rotation across four major departments:

Marketing Department (2015 – 2017)

• Planned and implemented marketing strategies for PKNS property projects.
• Led promotional campaigns, project launches, and the creation of marketing materials.
• Collaborated with agencies and media partners to increase brand exposure.
• Organized property exhibitions and marketing roadshows.

Sales Department (2017 – 2021)

• Supported property sales operations including project launches and expos.
• Delivered excellent customer service during sales campaigns.
• Analyzed sales performance and generated reports for decision-making.
• Acted as liaison between customers and technical departments for issue resolution.

Entrepreneur Development Department (2021 – 2024)

• Developed and managed programs for SME and micro-entrepreneurs.
• Executed seminars, workshops, and B2B/B2C business matching sessions.
• Built strategic partnerships with government and private sectors.
• Organized high-impact expos and entrepreneur networking activities.

Human Resources Department (2024 – Present)

• Coordinated and ensured the effective execution of staff training programs in accordance with the approved annual training calendar.
• Led the Training Needs Analysis (TNA) process to prepare the annual training calendar, securing approval from the Group Chief Executive Officer before 31 December each year.
• Monitored course participant selection to avoid overlapping schedules with other ongoing programs.
• Oversaw training budget planning and expenditures to ensure alignment with annual training allocations and cost control.
• Managed and tracked ad hoc training programs as well as external courses to ensure timely and efficient delivery.
• Coordinated logistics for overseas training or business trips, including flight bookings, vehicle reservations, and hotel accommodations.

• Delivered frontline service to Priority Banking clients.
• Handled transactions such as deposits, withdrawals, and fixed deposit placements.
• Resolved customer issues efficiently and professionally.
• Maintained high levels of client satisfaction.
• Successfully supported operations across various branches—Damansara Heights, Bangsar, Jalan Tun Razak, and Petaling Street—reflecting flexibility, reliability, and deep familiarity with diverse customer demographics and transaction environments.
• Enhanced customer satisfaction by promptly addressing inquiries and resolving issues.