Nurliana Zulkifli
Kuala Lumpur
Summary
Passionate and adaptable professional with a strong focus on corporate communication and building rapport. Thrives on connecting with people and constantly expanding knowledge to excel in both corporate communication and project management. Demonstrated expertise in leading and managing substantial Private Initiative Fund (PFI) funded projects as the New Ventures Manager at FELCRA Berhad. Proven track record of fostering collaboration, negotiating partnerships, and achieving cost savings. Throughout my career as a Transformation Communication Manager and Corporate Communication Manager, consistently shaped organizational image, engaged in parliamentary matters, managed substantial funds, and orchestrated high-profile events. Multifaceted background in corporate communication, event engagement, project management, and networking, along with dedication to continuous learning, positions as a valuable asset for any endeavor.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work History
Assistant Director
Malaysian Rubber Council
02.2024 - Current
- As Assistant Director of New Ventures, I assist in identifying and evaluating business opportunities, conducting market research, and developing business plans
- I coordinate cross-functional teams to ensure effective project execution, build relationships with industry partners, and monitor venture performance to provide insights for improvement
- Additionally, I prepare reports for senior management
New Ventures Manager
FELCRA Berhad
01.2022 - 01.2024
- In my capacity, I lead and manage two projects funded through the Private Finance Initiative (PFI), where my passion for corporate communication plays a crucial role
- The first project involves the development of a 156-acre Agro Park in Seberang Perak, utilizing a collaborative partnership approach and orchestrating negotiations with strategic partners, resulting in a forecasted profit return of RM4 million while optimizing land utilization through a profit-sharing model
- The second initiative entailed spearheading a nationwide solar system installation across FELCRA’s properties, achieving projected cost savings of RM2.825 million
Transformation Communication Manager
FELCRA Berhad
08.2020 - 12.2021
- To enhance organizational communication, I created and distributed a Transformation Newsletter to inform stakeholders about progress and goals, defining FELCRA’s core corporate values and integrating them into daily operations
- Leading Transformation Roadshows to engage employees and gather feedback and developing transformation content materials to convey transformation messages effectively
- Overall, my efforts significantly contributed to driving organizational change aligned with FELCRA’s transformation objectives
Corporate Communication Manager
FELCRA Berhad
01.2014 - 07.2020
- In my role, I played a pivotal part in shaping the organization’s public image and overseeing key initiatives
- This included orchestrating events involving dignitaries, actively engaging in parliamentary matters, initiating and overseeing the establishment of FELCRA Call Center, managing corporate newsletter, cultivating media relationships and effectively managing Government funds amounting RM43.26 million, yielding a substantial profit of RM2.16 million for the company
- Additionally, I successfully organized an event namely Field Day with EU Ambassadors, fostering cooperation between FELCRA, FELDA, RISDA, National Association of Smallholders Malaysia (NASH) and the EU Ambassador to Malaysia, against anti-palm oil campaign
- Notable achievements also include serving as Master of Ceremony for the 5th ASEAN+3 Village Leaders Exchange Program and acting as Liaison Officer for the 27th ASEAN Summit and Related Summits
- My multifaceted role showcased excellence in communication, event management, parliamentary affairs and financial oversight, contributing significantly to the organization’s success and positive public image
Research Officer
National Higher Education Research Institute
01.2013 - 12.2013
- In my role as a Research Officer, I provided essential support to the Principal Researcher in the successful execution of two research projects funded with a grant totaling RM500,000
- My responsibilities encompassed collaborating closely with the Principal Researcher to ensure adherence to research methodologies and objectives, assisting in data collection and analysis, meticulously managing project timelines and facilitating efficient communication among team members and stakeholders
- I also took charge of preparing and optimizing the project budget, carried out administrative tasks to ensure compliance with university procedures and provided support to other research team members in managing their research assistants
- My contributions were instrumental in the successful execution of these research projects, characterized by meticulous project management, efficient resource allocation and productive collaboration among team members
Education
Master of Business Administration - Strategic Management, Economic Analysis for Business Decision, Negotiation and Ethics, Operation Management, Management & Organization Behavior
UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL (UniKL)
01.2020 - 12.2020
Bachelor of Business Administration (Hons) - Leadership and Management, Business Ethics, Corporate Governance, Management from an Islamic Perspective, International Business
INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA (IIUM)
01.2012 - 12.2012
Skills
Project management
Timeline
Assistant Director
Malaysian Rubber Council
02.2024 - Current
New Ventures Manager
FELCRA Berhad
01.2022 - 01.2024
Transformation Communication Manager
FELCRA Berhad
08.2020 - 12.2021
Master of Business Administration - Strategic Management, Economic Analysis for Business Decision, Negotiation and Ethics, Operation Management, Management & Organization Behavior
UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL (UniKL)
01.2020 - 12.2020
Corporate Communication Manager
FELCRA Berhad
01.2014 - 07.2020
Research Officer
National Higher Education Research Institute
01.2013 - 12.2013
Bachelor of Business Administration (Hons) - Leadership and Management, Business Ethics, Corporate Governance, Management from an Islamic Perspective, International Business
INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA (IIUM)
01.2012 - 12.2012
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