NURHASHEDA BINTI MD NOH
Assistant Public Relations Officer\Liaison Officer
Kuala Lumpur
Summary
Knowledgeable Public Relations Officer bringing 3 years of experience. Maintains calm, collected and analytical mindset in high-pressure situations.
Overview
2024
2024
years of professional experience
7
7
years of post-secondary education
Work History
Public Relations Assistant
Royal Malaysian Police
1 2020 - 05.2023
- Media Relations:Established and maintained relationships with media contacts, ensuring positive media coverage and managing press inquiries.
- Press Release & Content Creation: Wrote and distributed press releases, articles, and other communication materials to promote company initiatives and events.
- Event Coordination:Planned and executed public relations events, including press conferences, product launches, and community outreach programs.
- Brand Messaging:Developed and maintained consistent messaging across all communication platforms to strengthen brand identity.
- Stakeholder Communication:Served as a key liaison between the organization and external stakeholders, including clients, media, and the public.
- Crisis Communication:Responded to media inquiries during crises, prepared statements, and assisted in the development of crisis communication strategies.
- Social Media Management:Managed social media accounts and developed strategies to engage audiences and enhance brand visibility online.
- Media Monitoring & Reporting:Monitored media coverage, tracked public sentiment, and prepared reports on the effectiveness of PR efforts.
- Internal Communication:Coordinated internal communication efforts to ensure alignment between departments and consistent messaging to employees.
Liaison Officer
Royal Malaysian Police Cooperation
1 2020 - 05.2023
- Acted as a primary communication link between the Chairman and key internal/external stakeholders, including law enforcement agencies, government bodies, and international partners.
- Coordinated and facilitated meetings, briefings, and discussions to ensure timely and efficient information flow.
- Assisted in preparing reports, proposals, and presentations for high-level meetings, ensuring alignment with strategic objectives.
- Supported the Chairman in the development and implementation of collaborative initiatives, enhancing cooperation between the police and other agencies.
- Managed and tracked key projects, ensuring they adhered to timelines, budgets, and strategic goals.
- Organized events and conferences related to law enforcement cooperation, providing logistical and administrative support.
- Represented the Chairman in meetings with external stakeholders, fostering positive relationships and promoting the organization's objectives.
- Addressed and resolved issues that arose in inter-agency cooperation, ensuring effective solutions.
Public Escort Officer to Chairman of the Royal Malaysian Police Cooperative
Royal Malaysian Police Cooperative Berhad
01.2018 - 05.2020
- Provided constant security control to ensure the safety of YDH CP and VVIPs, guaranteeing their protection from any potential threats
- Received and executed instructions from ADC YDH Escort to facilitate the daily schedule of YDH CP
- Assisted ADC YDH CP Escort in supervising, monitoring, and ensuring the welfare of Escort Guard members
Assistant Youth & Sports Officer
National Sports Institute
07.2014 - 12.2016
- Assist Secretary to Chief Secretary
- Provide Administrative and Clerical support to Deputy Chief Executive Officer by managing daily operations, correspondence, and office procedures.
- Assist Organize meetings, manage the DCEO'S calendar, and ensure timely reminders for appointments.
- Prepare meeting agendas, take detailed minutes, and ensure action items are followed up on.
- Coordinate travel arrangements,including flight, accommodations, and itineraries.
- Maintain organized filling systems for documents,reports, and records, both physical and digitals.
Assistant Youth & Sports
National Sports Council of Malaysia
01.2006 - 12.2012
- Managed the stock of incoming and outgoing correspondences ,ensuring accurate record and timely distribution.
- Maintained and updated a comprehensive correspondence register to track all communications efficiently.
- Prepared payment for 15 the 8 Core Sports programs across 15 states, ensuring accurate financial transactions and compliance with organizations and compliance with organizational protocols.
- Compiled and prepare the quarterly financial reports, ensuring accuracy in financial records and adherence to organizational reporting standard.
Education
Sijil Pelajaran Malaysia (SPM) -
Bukit Jalil Sports School
01.1998 - 01.2002
Diploma - Sports Science
University Putra Malaysia
01.2003 - 01.2006
Skills
PROFICIENT IN MICROSOFT OFFICE SUITE
INTERNET EXPLORER
MEDIA RELATIONS
EVENT MANAGEMENT
CRISIS COMMUNICATIONS
PRESS RELEASE WRITING
CULTURAL SENSITIVITY & DIPLOMACY
CONFIDENTIALITY AND DISCREATION
Achievements - Hockey Representation
Commonwealth Games,Kuala Lumpur 1998
Commonwealth Games,Manchester 2002 ,
Commonwealth Games,Melbourne, Australia, 2013,
Sea Games,Singapore 2015,
Slogan
TEAM WORK, DISCIPLINE & INTEGRITY
Lifephilosophy
THOSE WHO DO NOT MAKE MISTAKES, WILL NEVER WRONG, TRY EXPERIMENT & EDUCATE YOURSELF
References
- YB Datuk Seri Saravanan a/l Murugan, Former Minister of Human Resources
- YDH ASP Tuan Misran Bin Osman, Director, M&J Global Sdn Bhd
- YBhg Dato' Ramlan Abdul Aziz, Former Chief Executive Officer of the National Sports Institute
Timeline
Public Escort Officer to Chairman of the Royal Malaysian Police Cooperative
Royal Malaysian Police Cooperative Berhad
01.2018 - 05.2020
Assistant Youth & Sports Officer
National Sports Institute
07.2014 - 12.2016
Assistant Youth & Sports
National Sports Council of Malaysia
01.2006 - 12.2012
Diploma - Sports Science
University Putra Malaysia
01.2003 - 01.2006
Sijil Pelajaran Malaysia (SPM) -
Bukit Jalil Sports School
01.1998 - 01.2002
Public Relations Assistant
Royal Malaysian Police
1 2020 - 05.2023
Liaison Officer
Royal Malaysian Police Cooperation
1 2020 - 05.2023
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