NURHASHEDA BINTI MD NOH
Assistant Public Relations Officer\Liaison Officer
Kuala Lumpur
Summary
Knowledgeable Public Relations Officer bringing 3 years of experience. Maintains calm, collected and analytical mindset in high-pressure situations.
Overview
2024
2024
years of professional experience
7
7
years of post-secondary education
Work History
Public Relations Assistant
Royal Malaysian Police
1 2020 - 05.2023
- Media Relations:Established and maintained relationships with media contacts, ensuring positive media coverage and managing press inquiries.
- Press Release & Content Creation: Wrote and distributed press releases, articles, and other communication materials to promote company initiatives and events.
- Event Coordination:Planned and executed public relations events, including press conferences, product launches, and community outreach programs.
- Brand Messaging:Developed and maintained consistent messaging across all communication platforms to strengthen brand identity.
- Stakeholder Communication:Served as a key liaison between the organization and external stakeholders, including clients, media, and the public.
- Crisis Communication:Responded to media inquiries during crises, prepared statements, and assisted in the development of crisis communication strategies.
- Social Media Management:Managed social media accounts and developed strategies to engage audiences and enhance brand visibility online.
- Media Monitoring & Reporting:Monitored media coverage, tracked public sentiment, and prepared reports on the effectiveness of PR efforts.
- Internal Communication:Coordinated internal communication efforts to ensure alignment between departments and consistent messaging to employees.
Liaison Officer
Royal Malaysian Police Cooperation
1 2020 - 05.2023
- Acted as a primary communication link between the Chairman and key internal/external stakeholders, including law enforcement agencies, government bodies, and international partners.
- Coordinated and facilitated meetings, briefings, and discussions to ensure timely and efficient information flow.
- Assisted in preparing reports, proposals, and presentations for high-level meetings, ensuring alignment with strategic objectives.
- Supported the Chairman in the development and implementation of collaborative initiatives, enhancing cooperation between the police and other agencies.
- Managed and tracked key projects, ensuring they adhered to timelines, budgets, and strategic goals.
- Organized events and conferences related to law enforcement cooperation, providing logistical and administrative support.
- Represented the Chairman in meetings with external stakeholders, fostering positive relationships and promoting the organization's objectives.
- Addressed and resolved issues that arose in inter-agency cooperation, ensuring effective solutions.
Public Escort Officer to Chairman of the Royal Malaysian Police Cooperative
Royal Malaysian Police Cooperative Berhad
01.2018 - 05.2020
- Provided constant security control to ensure the safety of YDH CP and VVIPs, guaranteeing their protection from any potential threats
- Received and executed instructions from ADC YDH Escort to facilitate the daily schedule of YDH CP
- Assisted ADC YDH CP Escort in supervising, monitoring, and ensuring the welfare of Escort Guard members
Assistant Youth & Sports Officer
National Sports Institute
07.2014 - 12.2016
- Assist Secretary to Chief Secretary
- Provide Administrative and Clerical support to Deputy Chief Executive Officer by managing daily operations, correspondence, and office procedures.
- Assist Organize meetings, manage the DCEO'S calendar, and ensure timely reminders for appointments.
- Prepare meeting agendas, take detailed minutes, and ensure action items are followed up on.
- Coordinate travel arrangements,including flight, accommodations, and itineraries.
- Maintain organized filling systems for documents,reports, and records, both physical and digitals.
Assistant Youth & Sports
National Sports Council of Malaysia
01.2006 - 12.2012
- Managed the stock of incoming and outgoing correspondences ,ensuring accurate record and timely distribution.
- Maintained and updated a comprehensive correspondence register to track all communications efficiently.
- Prepared payment for 15 the 8 Core Sports programs across 15 states, ensuring accurate financial transactions and compliance with organizations and compliance with organizational protocols.
- Compiled and prepare the quarterly financial reports, ensuring accuracy in financial records and adherence to organizational reporting standard.
Education
Sijil Pelajaran Malaysia (SPM) -
Bukit Jalil Sports School
01.1998 - 01.2002
Diploma - Sports Science
University Putra Malaysia
01.2003 - 01.2006
Skills
PROFICIENT IN MICROSOFT OFFICE SUITE
INTERNET EXPLORER
MEDIA RELATIONS
EVENT MANAGEMENT
CRISIS COMMUNICATIONS
PRESS RELEASE WRITING
CULTURAL SENSITIVITY & DIPLOMACY
CONFIDENTIALITY AND DISCREATION
Achievements - Hockey Representation
Commonwealth Games,Kuala Lumpur 1998
Commonwealth Games,Manchester 2002 ,
Commonwealth Games,Melbourne, Australia, 2013,
Sea Games,Singapore 2015,
Slogan
TEAM WORK, DISCIPLINE & INTEGRITY
Lifephilosophy
THOSE WHO DO NOT MAKE MISTAKES, WILL NEVER WRONG, TRY EXPERIMENT & EDUCATE YOURSELF
Timeline
Public Escort Officer to Chairman of the Royal Malaysian Police Cooperative
Royal Malaysian Police Cooperative Berhad
01.2018 - 05.2020
Assistant Youth & Sports Officer
National Sports Institute
07.2014 - 12.2016
Assistant Youth & Sports
National Sports Council of Malaysia
01.2006 - 12.2012
Diploma - Sports Science
University Putra Malaysia
01.2003 - 01.2006
Sijil Pelajaran Malaysia (SPM) -
Bukit Jalil Sports School
01.1998 - 01.2002
Public Relations Assistant
Royal Malaysian Police
1 2020 - 05.2023
Liaison Officer
Royal Malaysian Police Cooperation
1 2020 - 05.2023