Summary
Overview
Work History
Education
Skills
Professional Highlights
Timeline
Generic
NURHALILI NADIA MUSTAPHA KAMAL

NURHALILI NADIA MUSTAPHA KAMAL

DIRECTOR
Subang Jaya,10

Summary

With 17+ years of extensive experience, successfully led corporate communication and public relations functions. Expertise in developing comprehensive communications and media strategies, executing impactful PR campaigns, and creating engaging media engagement plans. Recognised for unwavering dedication and meticulous attention to detail.

Overview

21
21
years of professional experience
8
8
years of post-secondary education

Work History

Head of Strategic Government Affairs

Malaysian Communications & Multimedia Commission
Cyberjaya, Selangor
11.2023 - Current

Shaping government relations to advance the nation’s communications and multimedia industry, with proven expertise in stakeholder engagement, policy advocacy, and regulatory strategy to foster industry growth and innovation.

  • Developed and executed high-impact strategies, influencing policies that drive industry growth and regulatory advancements.
  • Established and strengthened relationships with government agencies, ministries, international counterparts, and key stakeholders to drive collaboration and policy alignment.
  • Provided strategic advisory and policy recommendations, ensuring the organisation’s contributions were clearly articulated in key national initiatives.
  • Monitored and analysed legislative and regulatory developments to anticipate industry impacts and drive proactive policy responses.
  • Led research on industry trends, emerging technologies, and global best practices to inform strategic decision-making.
  • Represented the organisation at government hearings, industry conferences, and public forums, advocating for policies and enhancing institutional credibility.
  • Managed over 500 stakeholder feedback submissions in 2024, ensuring timely responses and strategic alignment with policy goals.
  • Provided mentorship and leadership to a high-performing team, fostering a results-driven culture.
  • Oversaw budget planning and financial management, optimising resource allocation and operational efficiency.
  • Ensured full compliance with regulatory and ethical standards in all advocacy and policy initiatives.

Director - Corporate Communications, Content Regulation, Consumer Education

Malaysian Communications & Multimedia Commission
Cyberjaya, Selangor
01.2019 - 10.2023
  • Lead teams of up to 10 specialists in executing a wide range of corporate communication, consumer education and content regulation functions
  • Develop and implement cohesive communications strategies to maximise media opportunities
  • Conceive and rollout a myriad of communication campaigns across TV and radio along with digital and social media channels in increasing visibility and understanding of MCMC's vision and mission
  • Represent the commission in various public forums while gathering and organising public views and feedbacks for further improvement
  • Develop and deliver an array of consumer education programmes including smart partnerships and collaborations along with content development while constantly providing self-regulations
  • Drive continuous improvement in service provisioning and delivery within the licensed broadcast industry
  • Monitor the regulatory framework for the converging industries of telecommunications, broadcasting and on-line activities while providing recommendations on policies and codes changes
  • Provide coaching and mentoring to the team in enhancing respective competencies

Director - Media Relations & Strategy

Malaysian Communications & Multimedia Commission
01.2012 - 01.2019
  • Directed a team of four in formulating and executing effective media relations strategies in reaching millions of audiences across multiple platforms
  • Formulated strategies to influence public opinion and promote the digital agenda
  • Rolled out outreach programmes in strengthening relationships with the public and community
  • Prepared press releases and communication materials, organisational publications, web content along with stakeholder reports
  • Spearheaded the execution and implementation of media and promotional campaigns for various digital and media literacy programmes including 'Klik dengan Bijak' and 'Sebenarnya.my' portal
  • Forged effective and sustainable relationship with government agencies, private sectors as well as local and international NGOs to position MCMC as the focal reference point in policies or educational modules relating to internet use
  • Constantly kept abreast with the latest trends and group interests in rendering insights to support key decision making

Deputy Director, Outreach Planning & Development

Malaysian Communications & Multimedia Commission
01.2010 - 01.2012
  • Led the planning and development of the brand strategy for the 'Klik dengan Bijak' programme
  • Managed and coordinated media promotions while developing both print and online educational materials for the programme

Assistant Director, Content Monitoring & Compliance

Malaysian Communications & Multimedia Commission
01.2008 - 01.2010
  • Monitored the compliance of licensed content providers, television and radio broadcasters
  • Designed and implemented the 'Klik dengan Bijak' programme to promote awareness of self-regulations and online safety

Lecturer

Universiti Utara Malaysia KL Campus
01.2006 - 01.2008
  • Lectured various Bachelor of Communications subjects including lesson planning, teaching and tutoring along with practical training along with examination and testing
  • Conducted workshops and discussions to enhance the understanding of students towards the subject

Researcher

Universiti Teknologi Mara
01.2006 - 01.2008
  • Conducted an array of research projects at the Centre for Intellectual History & Malay Thought (CENTIS)

Texts & Captions Translator

National Museum, Malaysia
Kuala Lumpur, Kuala Lumpur
01.2006 - 01.2008
  • Performed translation of texts and captions from Bahasa Malaysia to English

Rapporteur

Kementerian Penerangan Malaysia
Kuala Lumpur, Kuala Lumpur
11.2005 - 11.2005
  • Served as Rapporteur for Sixth Conference of the Ministers of Information of Non-Aligned Countries (COMINAC VI)

Teacher (Part Time)

01.2004 - 01.2005
  • Taught English language programmes while supporting the delivering of motivation courses

Education

Master of Mass Communication -

Universiti Teknologi Mara
11.2004 - 05.2007

BSc (Hons) Information Management -

Manchester Metropolitan University, Manchester, United Kingdom
09.2002 - 06.2004

Diploma in Information Management -

Universiti Teknologi Mara
Shah Alam
07.1999 - 10.2002

Skills

  • Strategic Messaging

  • Strategic Public Relations

  • Media Planning

  • Public Awareness Programs

  • Strategic Media Engagement

  • Content Strategy Development

Professional Highlights

  • Played an immense role in designing and implementing omnichannel communication initiatives targeted at the mass public to dramatically increase the visibility and understanding of Malaysian Communications and Multimedia Commission's (MCMC) vision and mission.
  • Successfully published over 1,500 media articles, facilitated over 100 topical media interviews and reviewed over 150 local and international media releases.
  • Championed the successful execution of the 'Klik dengan Bijak' and 'Sebenarnya.my' digital and media programmes.

Timeline

Head of Strategic Government Affairs

Malaysian Communications & Multimedia Commission
11.2023 - Current

Director - Corporate Communications, Content Regulation, Consumer Education

Malaysian Communications & Multimedia Commission
01.2019 - 10.2023

Director - Media Relations & Strategy

Malaysian Communications & Multimedia Commission
01.2012 - 01.2019

Deputy Director, Outreach Planning & Development

Malaysian Communications & Multimedia Commission
01.2010 - 01.2012

Assistant Director, Content Monitoring & Compliance

Malaysian Communications & Multimedia Commission
01.2008 - 01.2010

Lecturer

Universiti Utara Malaysia KL Campus
01.2006 - 01.2008

Researcher

Universiti Teknologi Mara
01.2006 - 01.2008

Texts & Captions Translator

National Museum, Malaysia
01.2006 - 01.2008

Rapporteur

Kementerian Penerangan Malaysia
11.2005 - 11.2005

Master of Mass Communication -

Universiti Teknologi Mara
11.2004 - 05.2007

Teacher (Part Time)

01.2004 - 01.2005

BSc (Hons) Information Management -

Manchester Metropolitan University, Manchester, United Kingdom
09.2002 - 06.2004

Diploma in Information Management -

Universiti Teknologi Mara
07.1999 - 10.2002
NURHALILI NADIA MUSTAPHA KAMALDIRECTOR