Summary
Overview
Work History
Education
Skills
Timeline
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Nur Baiti Binti Abu Mutalib

Sales And Marketing Manager
Kedah

Summary

Results-driven Sales & Marketing Manager with 5+ years of experience driving revenue growth, building B2B & B2C partnerships, and executing high-impact digital campaigns. Proven success in securing multi-million RM corporate sales, winning national-level grants & awards, and leading teams to deliver measurable results. Skilled in digital marketing (Meta Ads, Google Ads, SEO, content), brand positioning, and relationship management.

Overview

4
4
years of professional experience
2
2
Languages

Work History

Marketing Manager

Salis Cemerlang Enterprise
09.2024 - 07.2025
  • Secured RM100K funding by devising and presenting a marketing strategy for a rural social enterprise, winning the Rural Business Challenge 2.0 competition.
  • Developed pitch deck, business plan, and financial projections for Mobilepreneur initiative, boosting asnaf income via ice cream kiosks.
  • Demonstrated B2B model viability and coached founder through presentation stages until final selection.
  • Company spokesperson during Hari Nanas Malaysia to national-level industry judges and won for category Anugerah Srikandi Nanas, securing RM10K for the company in a competitive agro-business award program.
  • Improved customer engagement by 30% through managing multi-channel marketing, including social media and WhatsApp campaigns.
  • Spearhead 3 booth for major events during LIMA’2025 in Langkawi, overseeing booth planning, team coordination, and lead generation activities that strengthened the brand’s market presence.
  • Created and managed brand visual direction, increasing campaign effectiveness by 50% through consistent promotional materials across posters, videos, and catalogues.
  • Lead and mentor a creative team, including industrial training students, by providing structured onboarding, marketing training, and workflow systems.
  • Collaborated with sales and operations to align marketing with revenue goals, ensuring impactful customer experience.
  • Enhanced brand positioning, optimized campaign results, and established long-term marketing systems for sustainable growth.

Sales & Marketing Executive

The Prayer Mat Sdn Bhd
07.2021 - 09.2024
  • Increased social media engagement by 40% through effective content planning and audience interaction on Instagram, Facebook, and TikTok.
  • Hosted interactive live social media sessions, resulting in a 25% increase in brand engagement through enhanced audience interaction.
  • Optimised Meta and Instagram ads, boosting performance by 25% and ROI by 30% within three months.
  • Designed posters and copy using various tools such as Canva and Adobe Illustrator, leading to a 30% increase in campaign effectiveness.
  • Produced promotional videos using Capcut, boosting brand awareness by 30%.
  • Boosted brand recognition by 20% through strategic collaborations with MINAZ & MIMPIKITA.
  • Featured in several high-profile media outlets (HOT FM, SINAR HARIAN, METRO, UTUSAN, TV3, RTM, and TV Al-Hijrah) as a company representative, significantly boosting brand awareness.
  • Successfully managed national and international exhibitions, boosting sales performance at events like Riuh Raya (Brunei) and SELHAC (Selangor).
  • Increased customer retention by 20% through strategic sales initiatives, including targeted promotions and warehouse sales.
  • Identified and targeted potential customers through thorough market research and networking, expanding the customer base.
  • Utilized social media and email marketing platforms such as Mailchimp to effectively communicate with customers and promote products.
  • Built and maintained strong customer relationships, leading to increased customer loyalty and repeat business.
  • Successfully secured bulk orders totaling over RM 1.5 million from significant corporate clients, including Media Prima, UDA Holding, Gerbang Alaf Restaurant, Jamu Ratu Malaysia, Lembaga Zakat Selangor, ASNB, Summaiyah Global Resources, and Majlis Agama Islam Perlis, thereby achieving substantial revenue growth.

Education

Master of Business Administration - Engineering Management

University of Malaysia Perlis (UniMAP)
Perlis
11-2018

Skills

  • Marketing campaign development
  • Business development
  • Standard operating procedures (SOP) implementation
  • Budgeting and allocation 
  • Brand positioning & competitive analysis
  • Stakeholder & community engagement
  • Public and media relations
  • Social media marketing
  • Social media platforms
  • Digital marketing
  • Customer acquisition
  • Customer relationship management (CRM)

Timeline

Marketing Manager

Salis Cemerlang Enterprise
09.2024 - 07.2025

Sales & Marketing Executive

The Prayer Mat Sdn Bhd
07.2021 - 09.2024

Master of Business Administration - Engineering Management

University of Malaysia Perlis (UniMAP)

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Nur Baiti Binti Abu MutalibSales And Marketing Manager