NUR AZLINI AMMARY

Progressed from Salesforce Technical Architect, Team Manager & Environment Lead to Enterprise Architect for Business Platform, providing architecture oversight for CRM and Trading technologies.

Enterprise Architect – Business Platform (CRM & Trading)
January 2026 – Present | Kuala Lumpur, Malaysia

• Provide enterprise architecture direction for CRM and Trading technologies, ensuring proposed solutions align with business priorities, enterprise architecture principles and long-term technology strategy.
• Oversee the Salesforce technology landscape across business platforms, identifying opportunities for standardisation, reuse, simplification and platform optimisation.
• Develop and maintain Salesforce architecture policies, standards and guardrails covering solution design, security, integration, development, environment management, DevOps, testing and operations.
• Define the Salesforce Target Operating Environment to establish consistent architecture, engineering and operational requirements across enterprise initiatives.
• Develop Technical Reference Architecture and Guidelines for areas including access control, Salesforce development standards, SaaS adoption and emerging platform capabilities.
• Establish reusable Salesforce reference architectures, design patterns and decision frameworks to improve consistency and guide project teams towards scalable and supportable solutions.
• Review solution architectures and provide design assurance, identifying technical risks, architecture gaps, platform constraints and technical debt before implementation.
• Assess new Salesforce products, artificial intelligence capabilities and integration approaches to determine their suitability and potential value for enterprise adoption.
• Work with business stakeholders, programme teams, solution architects and technical specialists to translate strategic requirements into practical technology direction and implementation roadmaps.
• Provide architecture guidance for complex CRM initiatives.

Salesforce Technical Architect, Team Manager & Environment Lead
October 2023 – December 2025 | Kuala Lumpur, Malaysia

• Led the architecture and design of scalable, secure and efficient Salesforce solutions, translating complex business requirements into technical designs aligned with Salesforce and enterprise standards.
• Engaged with business stakeholders, cross-functional technology teams and vendors to analyse requirements, evaluate solution options and guide initiatives from discovery through implementation.
• Led a blended 10-person Salesforce technical team comprising four internal team members and six vendor resources, coordinating capacity, work allocation, priorities, dependencies and delivery activities to support successful Salesforce delivery and platform operations.
• Managed people development including coaching, recruitment, onboarding, training and certification planning.
• Provided technical leadership across Salesforce configuration, Apex, Flow, triggers, Lightning components, custom objects, security controls and integration requirements.
• Guided Salesforce development and DevOps teams on engineering, deployment and operational best practices, supporting the timely resolution of incidents and successful delivery of platform enhancements.
• Oversaw day-to-day Salesforce platform operations, including environment stability, incident resolution, access management, delivery coordination, risk mitigation and adherence to SLAs.
• Established a streamlined Salesforce major-release management process and led impact assessments to evaluate potential effects on existing applications, integrations and business operations.
• Implemented and enforced Salesforce governance, security and access controls to support regulatory compliance, data protection and adherence to platform best practices.
• Optimised profiles, permission sets and delegated administration to improve data visibility, resolve access issues and enable controlled Level 0 support by business administrators.
• Proactively identified opportunities for platform optimisation, process improvement and innovation, enhancing operational efficiency, maintainability and user experience.
• Designed and delivered a Salesforce contact-centre case management solution incorporating Email-to-Case, automated assignment and routing, Omni-Channel, Einstein Bot and migration of data from the previous platform.

Progressed through Technical Lead, Data Migration Team Lead, Senior Salesforce Developer, and Business Analyst roles across financial services, credit reporting, and pharmaceutical clients.

Global Credit Reference & Data Analytics Organisation
December 2022 – May 2023 | Leeds, United Kingdom – Onsite
Technical Lead

• Engaged with UK business stakeholders to investigate production issues, analyse requirements and lead the delivery of Salesforce enhancements across Apex, Visualforce, approval processes, routing, notifications and declarative automation.
• Translated business requirements into practical technical solutions while ensuring alignment with Salesforce best practices and the existing platform architecture.
• Provided technical leadership and implementation guidance, resolving complex issues and supporting the team in making effective solution-design decisions.
• Supported the design, development, testing and deployment of Salesforce enhancements, ensuring changes were delivered within agreed timelines and quality standards.
  

Consumer Finance & Lending Organisation

July 2022 – October 2022 | Malaysia – Offshore
Technical Lead

• Led a seven-person Salesforce team, overseeing sprint planning, backlog refinement, solution design, delivery coordination, mentoring and quality assurance
• Worked with the Scrum Master to define achievable sprint scope, manage priorities and ensure the successful completion of planned deliverables.
• Provided hands-on technical leadership across Apex, Lightning Web Components, Flow, validation rules and Salesforce platform configuration.
• Reviewed code and configuration against business requirements and Salesforce best practices, providing constructive feedback and coaching to strengthen solution quality.
• Monitored sprint progress, addressed delivery risks and supported the team in resolving technical issues and dependencies.

Global Pharmaceutical & Healthcare Organisation
February 2021 – June 2022 | Malaysia – Offshore
Data Migration Team Lead & Senior Salesforce Developer

• Led the analysis of legacy-system functionality and data structures, defining source-to-target mappings for migration into the Salesforce data model.
• Designed the end-to-end file-management migration process and developed detailed cutover plans to support affiliate migrations.
• Reviewed transformation logic, data-migration templates and team outputs to ensure data was accurately mapped, validated and prepared for migration.
• Mentored junior team members on data mapping, transformation rules, migration templates and Salesforce data-quality practices.
• Coordinated migration activities with the Scrum Master, defining sprint priorities and managing readiness across migration tasks and dependencies.
• Delivered Salesforce-to-Salesforce integration using REST APIs and batch processing, supporting the controlled transfer of data between platforms.
• Developed Lightning Web Components and an SMS integration proof of concept using Twilio, while contributing to broader platform configuration and technical decisions.
• Worked with Business Analysts and business stakeholders to clarify requirements and translate them into appropriate Salesforce solutions.

Global Investment Banking & Financial Services Organisation
December 2015 – January 2021 | Sydney, Australia – Onsite/Offshore
Senior Salesforce Developer & Business Analyst

• Designed and delivered a Salesforce Help Centre from the ground up using Experience Cloud and Lightning Knowledge, establishing end-to-end processes for article authorisation, validation, approval, publication and feedback.
• Configured and extended Salesforce Knowledge using standard and custom objects, record types, Lightning pages, custom components, Apex controllers, triggers, validation rules, permission sets, data categories and reporting capabilities.
• Analysed requirements and developed an employee Knowledge Centre with restricted-content controls, approval processes, audit and reporting objects, Apex batch processing and role-based article visibility.
• Recommended, designed and developed a bespoke bulk article-owner transfer capability where no suitable Salesforce standard or AppExchange solution was available.
• Developed reusable Apex services and backend components to deliver content dynamically across the public Help Centre, customer communities and internal Knowledge Centre.
• Implemented monitoring and security-reporting capabilities using FairWarning, Sumo Logic and platform alerts to monitor backend activities, investigate issues and support platform stability.
• Provided end-to-end Salesforce integration support for other departments, including connected applications, integration profiles, SOQL queries, REST endpoints and SOAP/REST web services.
• Served as the Salesforce integration and technical point of contact, resolving production issues and advising teams on implementation changes.
• Managed development sandboxes, test deployments, Apex test coverage and release preparation, supporting the controlled movement of changes through development and testing environments.
• Performed both Salesforce development and business-analysis responsibilities, working with Business Analysts and business stakeholders to clarify requirements, document processes and deliver full-lifecycle solutions using Agile practices.
• Provided technical guidance and knowledge transfer to new and existing team members, improving platform knowledge and solution consistency.

• Provide business solutions that may require Apex Language, Classes, Workflow, Triggers/Controllers, VisualForce Pages, Validation Rules, and Assignment Rules.
• Design, build, test, and deploy enhancements to Apex Class, custom objects, page layouts, workflows, alerts and notifications, email templates, triggers, and workflows.
• Configures, tests, and debugs software and documents programs according to Experian’s standards, policies, and procedures.
• Resolved technical issues through effective communication with team members and clients.
• Investigated cases raised by the business to identify issues.
• Provides expertise and input in helping the team make the right decisions on implementation changes.

Progressed from Salesforce Data Migrator and Data Analyst to Integration Developer, Salesforce Developer and Release & Deployment Lead.

Salesforce Developer & Release/Deployment Lead
June 2013 – February 2015 | Malaysia

Salesforce Developer & Project Lead

• Designed, developed, tested and deployed Salesforce solutions across Apex, Visualforce, triggers, custom objects, page layouts, workflows, notifications, email templates, reports and dashboards.
• Developed integrations between Salesforce and enterprise applications using Salesforce SOAP web services.
• Worked with Business Analysts and business stakeholders to clarify requirements, document solutions and translate business requests into practical Salesforce functionality.
• Led three concurrent Salesforce development projects, delegating requirements, coordinating development activities and reviewing the work completed by other developers.
• Reviewed and approved Solution Requirement Specifications and Technical Design Specifications, ensuring proposed changes were aligned with business requirements and development standards.
• Reviewed project code and provided technical input to support effective implementation decisions and solution quality.
• Supported the Solution Architect in investigating complex issues, assessing impacts and identifying appropriate technical resolutions.
• Prepared process flows, system diagrams, test data and development test scenarios to support analysis, implementation and testing.
• Worked with testing teams to explain business requirements and newly developed functionality throughout the testing lifecycle.
• Administered Salesforce environments in accordance with Dell standards, policies and procedures.
• Maintained the development knowledge base and created training materials to support developer onboarding and continuous learning.
• Delivered solutions using a structured Waterfall methodology, supporting activities from requirement clarification through deployment.

Salesforce Build & Deployment Specialist

• Configured, maintained and supported Salesforce development sandboxes, testing environments and production.
• Managed the controlled migration of Salesforce changes from development into testing environments using the ANT Migration Tool.
• Performed regular deployments from SIT through UAT sign-off, ensuring deployment packages were complete, validated and traceable.
• Supported minor and major Salesforce releases by preparing deployment packages, validating changes in mirror sandboxes and maintaining snapshots and contingency change sets.
• Migrated approved changes from Salesforce sandboxes into production following established release and change-management procedures.
• Participated in UAT for internal Salesforce enhancements, helping validate functionality before production deployment.
• Investigated build and deployment errors, working with developers and testing teams to resolve issues and minimise release disruption.
• Created and maintained deployment procedures, troubleshooting guides and training materials for build team members.
• Provided training and knowledge transfer to new team members on Salesforce release processes, environment management and deployment error investigation.

Integration Developer, Salesforce Developer & Data Analyst

March 2011 – June 2013 | Malaysia

• Designed and enhanced Informatica workflows to integrate data from enterprise source systems into Salesforce.
• Monitored integration workflows and analysed data during quarter-end processing to ensure information was transferred accurately and completely.
• Investigated data issues raised through incidents and support tickets, working with the Salesforce support team to identify causes and implement resolutions.
• Configured Salesforce objects, fields and page layouts based on documented business requirements.
• Developed and maintained data-load templates, Excel macros and batch scripts for recurring Salesforce data extraction and migration activities.
• Supported Control-M job scheduling and the migration of Informatica workloads from Windows to Linux environments.
• Led the integration team for four months before transitioning fully into Salesforce development, coordinating operational activities and supporting new team members.
• Provided training and knowledge transfer on integration processes, monitoring and issue investigation.

Salesforce Data Migrator & Data Analyst
December 2008 – March 2011 | Malaysia

• Prepared, validated and migrated high-volume business data into Salesforce while maintaining data quality, completeness and integrity.
• Delivered 100% of standard data-load requests within established 24- or 48-hour SLAs.
• Developed automated validation templates using Microsoft Access and Excel to identify invalid values and duplicate records, improving the efficiency and consistency of data checking.
• Conducted data analysis and problem investigation to resolve data quality issues before application loading and deployment.
• Worked with business users across countries and regions to improve the quality and consistency of submitted data.
• Created reusable data templates, process documentation and operational guides for new Salesforce objects and migration activities.
• Developed batch scripts to automate recurring data-extraction processes.
• Trained new team members on data migration procedures, validation requirements and issue investigation.