NUR ASYIKIN SALEH
Ampang
Summary
A dedicated professional skilled with of social media management (including content management and content development). An expert in copywriting as well as in branding and marketing (B2B).
Overview
14
14
years of professional experience
Work History
Manager, Social Media and Content
Hong Leong Bank
02.2022 - 08.2024
- Company Overview: Financial Institutions
- In charge of managing Hong Leong Bank's social media channels (Facebook, Instagram and X)
- Managed the Bank’s social media content calendar
- Created social media content for the Bank’s internal and external stakeholders including content planning, copywriting and content management (topic: financial education, festive greetings, Jumpstart social enterprises, sustainability, CSR, social media contest etc.)
- Ensured the social media content produced was up to the Bank's standard and adhered to the brand’s identity, branding guidelines and brand image
- Monitored social media channels to manage any crisis and issues from customers
- Collaborated with internal stakeholders (e.g
- Islamic banking, CSR, Corporate Communications etc) in producing content for social media
- Observed and researched social media trends/markets for optimized content creation for the Bank’s social media content execution
- Managed and work closely with an appointed social media agency to support HLB's social media management and content creation
- Assisted in video productions and social content creation of HLB's social enterprises under the HLB Jumpstart program (eg
- SURI Langkawi, Refiller Mobile and Primus Wellness)
- Financial Institutions
Senior Executive, Digital Branding
EDOTCO Group
08.2017 - 01.2022
- Company Overview: Telecommunications/Towerco
- Managed and assisted the production of branding collaterals (eg, festive e-greetings, greeting cards, office branding, product brochures, products/services/CSR videos, buntings, corporate gifts, etc.)
- Managed and assisted in branding collateral requests from countries' offices
- Managed appointed creative/printing agencies/vendors for the production of branding collaterals
- Assisted the CEO's Office in the planning and execution of internal/external events
- Planned and sourced merchandising items
- These include corporate gifts, annual calendars, notebooks, and other items
- Liaised with countries offices in ensuring marketing collaterals and merchandise items are according to branding and gifting guidelines
- Tracked and monitored marketing budget
- Curated monthly content calendar for social media channels
- Monitored and attended to inquiries from social media
- Responsible for updates on the company’s website and social media channels (LinkedIn, Facebook, X, and YouTube)
- Responsible for a successful 2019 brand refresh exercise for EDOTCO's website and branding collaterals
- Managed and collaborated with the appointed digital agencies that help to support end-to-end customer experience across all digital channels
- Collaborated with Corporate Communications team to ensure sufficient communications content is pushed consistently in all digital channels
- Telecommunications/Towerco
Senior Executive, Social Media
RHB Bank
12.2013 - 11.2016
- Company Overview: Financial Institutions
- Managed RHB Group's presence on social networking sites including Facebook, X, Instagram, and YouTube
- Seeded content into social applications
- Managed social media day-to-day activities and campaigns
- Developed content calendar for RHB Group social media sites that includes creating and curating social media content
- Responsible for Live Update of RHB's events on RHB Group's social media platforms
- Assisted with social media analytics for reporting to management
- Financial Institutions
Executive, Content Management
Maybank
04.2011 - 12.2013
- Company Overview: Financial Institutions
- Wrote, edited and proofread content for the Maybank2u website
- Translated promotional copy from English to Bahasa Malaysia and from Bahasa Malaysia to English
- Responsible for maintaining the Maybank2u website content
- Responsible for the daily fund rate updates on the Maybank2u website
- Financial Institutions
Executive, Customer Service (Contact Centre)
E2 Power (M) Sdn. Bhd.
12.2010 - 03.2011
- Company Overview: Subsidiary Of OCBC Bank
- Provided excellent customer service by efficiently resolving issues and responding to inquiries
- Responded to customer requests for products, services, and company information
- Assisting customers in waiving certain credit card fees, increasing credit limits, providing statement requests, and completing customer's orders over the phone
- Cross-sell the Bank's products or services to customers
- Subsidiary Of OCBC Bank
Internship
Pantai Hospital
06.2010 - 10.2010
- Company Overview: Healthcare
- In charge of planning activities for PHKL Sunshine Junior Club bi-monthly event
- Handled publicity and media relations for PHKL's public health forums, Merdeka Babies celebration and Wear It Pink 2010 Breast Cancer Awareness Campaign by PHKL
- Media relations - in charge of sending out invitations and following up with media for events organized by PHKL
- Assisted in replying to customer's (patient) complaint letters
- Healthcare
Education
Bachelor of Mass Communications (Hons.) - Public Relations
Universiti Teknologi MARA (UiTM)
Shah Alam, Selangor01.2010
Diploma in Communication and Media -
Universiti Teknologi MARA (UiTM)
Puncak Perdana, Selangor01.2008
Skills
- Copywriting
- Content Management
- Content Strategy
- Branding
- Marketing
- Event management
- Team leadership
Skills
Excellent, Excellent, Excellent, Very Good, Good, Good
Languages
Malay
Native language
English
Advanced
C1
Timeline
Manager, Social Media and Content
Hong Leong Bank
02.2022 - 08.2024
Senior Executive, Digital Branding
EDOTCO Group
08.2017 - 01.2022
Senior Executive, Social Media
RHB Bank
12.2013 - 11.2016
Executive, Content Management
Maybank
04.2011 - 12.2013
Executive, Customer Service (Contact Centre)
E2 Power (M) Sdn. Bhd.
12.2010 - 03.2011
Internship
Pantai Hospital
06.2010 - 10.2010
Bachelor of Mass Communications (Hons.) - Public Relations
Universiti Teknologi MARA (UiTM)
Diploma in Communication and Media -
Universiti Teknologi MARA (UiTM)
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