Nur Syahida Che Zam
Kuala Lumpur
Summary
A commercial expert with over 16 years of experience in the oil and gas industry, specializing in commercial strategy, contract management, and business development. Passionate about driving growth, achieving high fleet utilization, meeting revenue targets, optimizing commercial operations, and building strong partnerships with key stakeholders, including PETRONAS and leading international operators. Developed strategic partnerships that expanded market presence across Malaysia, Brunei, Vietnam, and the Middle East. Led commercial initiatives aligned with the company’s core vision, fostering collaboration between clients, owners, and regulators.
Overview
22
22
years of professional experience
Work History
Senior Manager, Business Development & Commercial
Lianson Fleet Group
02.2025 - Current
- Rejoined the company under new ownership and management.
- Responsible for leading and managing the commercial and chartering functions of Lianson Fleet Group, ensuring profitable vessel utilization, strong client relationships, and compliance with contractual and regulatory requirements.
- Market Review – Conduct competitor analysis, monitor new regulations, industry developments, government initiatives, and current/proposed legislation related to commercial activities. Track market trends and competitor actions to optimize pricing and service offerings.
- Tendering Process – Plan, lead, and monitor all stages of the tendering process (pre-tender, tendering, and post-tender) to ensure policies and procedures align with legislation and business objectives.
- Commercial Management – Develop and implement commercial strategies aligned with company goals. Negotiate chartering contracts, rates, and terms with oil & gas operators and other clients.
- Chartering Operations – Oversee vessel deployment planning to meet client requirements and project timelines. Ensure chartering agreements comply with legal, financial, and operational standards. Coordinate with operations, finance, and technical teams for seamless execution.
- Client & Stakeholder Liaison – Act as the primary point of contact for clients, regulators, and partners. Build and maintain strong relationships to secure repeat business and long-term contracts. Address client concerns promptly and ensure high service satisfaction.
- Business Development – Identify new business opportunities in offshore support services and marine logistics. Drive initiatives to expand LFG’s footprint in Malaysia, Brunei, and regional markets.
- Compliance & Risk Management – Ensure adherence to marine safety standards, regulatory requirements, and company policies. Manage commercial risks and implement mitigation strategies. Maintain accurate documentation of contracts, negotiations, and approvals.
- Leadership & Team Development – Lead and mentor the commercial and chartering team. Foster a culture of collaboration, accountability, and continuous improvement.
- Financial Oversight – Ensure invoices are processed efficiently and resolve any conflicts related to collections.
Vice President, Group Business Development
Dinastia Jati Sdn Bhd
11.2022 - 01.2025
- Overseeing all business activities under DJSB Group of Companies.
- Advising the Group on current business performance and identifying potential new opportunities.
- Leading the Commercial and Business team in tendering processes, market analysis, and providing insights on competitors and client requirements.
- Coordinating and managing projects with the operations team to ensure smooth execution and fulfillment of contractual obligations.
- Special Projects – Driving fleet renewal plans for both OSV and bulk segments, and leading ESG engagements and reporting initiatives.
- Contract and Collection Management – Overseeing contract lifecycle processes and collection activities, ensuring compliance, optimizing revenue recovery, and maintaining strong relationships with clients and vendors.
- Collaborating with the CFO to secure financing for fleet expansion plans.
- Reporting and Analysis – Preparing reports on contract statuses, collection performance, and financial impacts. Analyzing trends and metrics to improve contract terms and collection processes.
Senior Manager, Business Ventures
Icon Offshore Berhad
08.2009 - 08.2022
Conference Producer
Marcus Evans
05.2006 - 07.2009
- Develop intellectual and commercial content for business conferences.
- Conduct research and design programs in collaboration with senior professionals across Southeast Asia.
- Engage high-profile speakers and ensure a strong return on investment (ROI) for each conference.
Advertising Executive
Syed Hussein Publications
05.2004 - 04.2006
- Manage marketing and advertising sales for trade magazines, including Asian Water, Paper Asia, and Asian Defense Journal.
- Expand client database and increase circulation volume.
- Represent the company at international trade events to execute marketing campaigns.
Education
BBA - Marketing
Universiti Tenaga Nasional (UNITEN)
01.2004
Skills
- Strategic Vision & Commercial Acumen
- Negotiation & Influencing
- Market Insight & Analytical Thinking
- Leadership & Collaboration
- Innovation & Adaptability
- Relationship building and management
- Contract negotiation expertise
- Client relationship building
- Market penetration
- Customer service
- Team leadership
Additional Information
PETRONAS Sustainability Professional Cohort 1
MOSVA EXCO Member
Timeline
Senior Manager, Business Development & Commercial
Lianson Fleet Group
02.2025 - Current
Vice President, Group Business Development
Dinastia Jati Sdn Bhd
11.2022 - 01.2025
Senior Manager, Business Ventures
Icon Offshore Berhad
08.2009 - 08.2022
Conference Producer
Marcus Evans
05.2006 - 07.2009
Advertising Executive
Syed Hussein Publications
05.2004 - 04.2006
BBA - Marketing
Universiti Tenaga Nasional (UNITEN)