Sports & Leisure - Lawn Bowl and Archery
Norshamsina Abdul Rahman
Senior Associate, Corporate Communications
Wangsa Maju, Kuala Lumpur
Summary
My goal is to pursue a more professional and rewarding career in the corporate industry, striving for continuous growth and development. I aim to avoid complacency by constantly seeking new challenges, gaining diverse experiences, and expanding my expertise in multiple areas or related fields. With a forward-thinking mindset, I am committed to building a fulfilling and impactful career.
Overview
37
37
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Senior Associate, Communications
PNB Commercial Sdn Berhad
01.2020 - 01.2025
- Dynamic and results-driven communications professional with significant knowledge experience in corporate branding, media relations, internal communications, and stakeholder engagement. Developing strategic communication plans, and leading successful events to enhance organizational visibility and reputation.
- Adapt at fostering relationships with media, managing public relations efforts, and delivering impactful internal and external communications.
- Proven ability to lead teams, coordinate across departments, and execute projects within budget and deadlines.
- Work closely with the marketing departments overseeing all internal and external communications and develop value added concepts for brands.
- Duties include preparing detailed media reports, press releases, develop, and implement effective communication branding aspect, create, find, and develop innovative programs towards maximizing corporate profits.
- Managing and coordinate the pitch presentation of Brand Consultant.
- Manage and coordinate with appointed brand consultants to draft, review, and oversee website content, ensuring alignment with digital strategies and social media goals.
- Develop strategies to strengthen branding, enhance awareness, and reinforce company values.
- Support and coordinate public relations and media activities to maintain a positive corporate image.
- Create and manage informative, engaging content, such as press releases, press kits, newsletters, corporate materials, speeches, and various communications as needed.
- Oversee and coordinate with agencies and suppliers for the production and timely delivery of corporate uniforms and branded items, ensuring readiness for intended usage.
- Manage and attend client presentations while documenting client requirements, ensuring the process progresses smoothly and effectively.
- Develop and execute proactive media relations strategies, fostering strong relationships with print and digital media outlets across business, finance, technology, and general news sectors
- Supervise and mentor subordinates by delegating responsibilities effectively, while overseeing the development of advertising, public relations, and all communication aspects
- Collaborate with internal stakeholders, including Marketing, Human Resources, and relevant Business Units, to develop, coordinate, and execute internal corporate communications strategies and announcements.
- Participate in meetings and establish rapport with key partners such as the PNB Corporate Communication team, investors, banks, professional advisers, and customers to strengthen relationships and facilitate collaboration.
- Plan, coordinate, and oversee the execution of events and corporate activities as outlined in the annual budget, hence increasing attendee engagement by 20% from target.
- Ensure adherence to established guidelines while providing direction to enhance productivity and efficiency.
- Develop comprehensive event plans, monitor event logistics, and lead onsite event coordination meetings to ensure successful implementation.
Senior Associate, Product Marketing
Seriemas Development Sdn Berhad
04.2009 - 12.2019
- Planning and implementing marketing communication strategies, programs and projects
- Be knowledgeable and aware of impacts on channels arising from market insights, competitor intelligence and research
- Identify areas of opportunity and/or commission research to drive communications strategy formulation
- Keep abreast of leading-edge communications, PR, media, sponsorship, and events initiatives
- Maintains client contacts on daily basis
- Receives client briefing and analyses the input of client together with background knowledge, research, field feedback etc
- Responsible in producing creative brief for the Creative & Media team and/or Agency
- Prepare and develop marketing plans, attending client presentations and documenting client scope, thus making sure that the relevant process has progressed effectively
- Cooperates with customer inquiries, agency inquiries and internally controls the market to provide competent solution
- Provides creative, production, media, public relations and interactive department personnel with well-documented input, support data and production materials as required; ensures that advertising strategies are clearly defined, approved by clients, and understood by the creative and media groups
- Responsible for staying informed on activities that are being performed on their accounts and being the final sign off on ALL important documentation/deliverables before they go to a client
- Collaboration with Brand Consultant to provide creative, production, media, public relations and interactive department personnel with well-documented input; ensures that advertising strategies are clearly defined and understood by the creative and media groups
- Responsible of producing and updating the 3D Walkthrough Video as marketing promotional tools by working together with the consultants
- Responsible of development and implementation of marketing communications strategies to strengthen the branding, outreach and awareness (CSR)
- Coordinate media interest and ensure regular contact with target media
- Assisting the development and implementation of support materials and services for other subsidiaries
- Supervised and review the efforts of the marketing and advertising (which include both advertising & promotion and website)
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
Executive, Marketing & Sales
Island & Peninsular Berhad
04.2004 - 03.2009
- Attend to potential customers at Sales Office, Site office, sales launches, during exhibitions and at any other related areas where direct sales activities are conducted
- Managing Sales inquiries and Sales functions on company’s developments via in-coming calls, e-mailings, direct mailing, personalized service/appointments, correspondences, etc
- Source, create awareness of product and convince prospective customers on the product purchase or register their interest with the company
- Build two-way communications, liaison between inter-sections, rapport with external business associates such as solicitors, bankers, consultants and relevant authorities (if any)
- Assist to prepare activity for sales launching ie
- Lot generation, sales brief, letter of invitations, letter of offers, sales booking chart and ensure all relevant sales tools are ready in point of time
- Manned the promotional exhibits and sales office, sourcing of sales and increase the level of product awareness to prospective customers as assigned by your respective Superior
- Update sales kit and prepare own presentation materials that is in line with the company’s image and target market
- Prepare necessary memos for discounts, cash rebates, flexible payments, termination, and withdrawals related to customer’s case
- Report on the outcome of sales activities (sales launching and exhibition) e.g., no of walk-ins, no of customers inquiry, responses, letter offer issued and no of sales closed
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
- Identified trends and assessed opportunities to improve processes and execution.
- Managed cross-functional teams for successful project completion within budgetary constraints and deadlines.
- Assessed and analyzed departmental budgets to find ways to minimize expenses and optimize profits.
- Reviewed employee concerns and new opportunities to drive business strategies.
- Conducted comprehensive market research to guide development of highly successful new service offering.
- Achieved industry-leading customer satisfaction scores by revamping customer feedback and resolution process.
- Spearheaded company rebranding initiative, resulting in significantly improved market presence and customer engagement.
- Improved stakeholder satisfaction with regular communication and updates on project progress and outcomes.
- Reported issues to higher management with great detail.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Revenue Management Officer, Trading & Business Dev
Island & Peninsular Berhad
04.1997 - 04.2004
- Administer and supervise basis of analysis to reduce the risk of non-compliance, method of reconciliation and type of audit trail
- Series of meeting with internal/external parties to discuss and resolve matters pertaining to overdue accounts
- Ensure positive transaction against monthly budget by working closely with Procurement Management Unit on strategic programs to target, pursue and achieve incremental profit for the company
- Managed bad debts and long overdue accounts and pro-actively monitoring, discussions with inter-related department towards resolving long outstanding account and payment settlement
- A secretariat for Debtors & Risk Management Committee towards enhancing and refining the department’s existing credit-risk management documents and process for more effective recovery strategies
Personal Assistant to General Manager
Island & Peninsular Berhad
08.1994 - 04.1997
- Exercise considerable initiative and judgment in planning and organizing work assignments and confidential matters
- Liaising and monitoring with all Managers within the division and inter-division on any specific tasks or assignments that are assigned to them by the General Manager
- Develops, implements, and maintain good filing systems and data records
- Maintains schedules of appointments, events and follow up on project deadlines, etc
- Receives, analyses and routes incoming and outgoing correspondences to the necessary divisions to effect response and immediate action
- Performs variety of administrative tasks in support of department operations and activities
- Interviews and screen calls and visitors and forward related matters to the appropriate persons and divisions
- Arrange official and personal travel and accommodation arrangements local and overseas
Personal Assistant to Managing Partner
M/s Zaid Ibrahim & Co.
03.1988 - 07.1994
- Performs variety of administrative tasks in support of department operations and programmes
- Ensuring reports from the various departments, especially from the Financial and Credit Controller are submitted to the Managing Partner’s office within the deadline given
- Assisting Senior Partner on drafting and preparing legal documents, proposals, assignments and billings
- Attending external inquiries and directed them to the appropriate lawyers or divisions in charged
- Taking minutes of meetings and attending office confidential matters
- Liaising with clients and bankers for empanelment applications and status
- Preparing and monitoring the department’s monthly billings and recording
- Organizing corporate seminars and conferences
- Assist in the planning and organising fund raising activities and programmes of the Foundation
- Handles and perform superior personal tasks such as bills, reconciliation of bank accounts, record keeping, club memberships, family activities as required
- Maintaining close rapport with the relevant government departments or agencies for support and sponsorship
Education
Master - Corporate Communication & Public Relation
Asia E University
Shah Alam, Selangor, Malaysia 01.2012 - 04.2013
Diploma - Secretaryship
Stamford College
Kuala Lumpur 01.1986 - 03.1987
Skills
Friendly, positive attitude
Additional Information
Qualified with over 30 years of working experience and excellent judgement in the related work. Ability to do multitask, team spirit and work under pressure with minimal supervision. Good communication skills both written and verbal. I have vast working experiences from different type of industries from administration, advertising, marketing and sales that have given me more perspective on management structure, management decision and strategic overall management. I believe in sharing my working experiences and learn new things or new environment at my future company.
Willing to travel : Moderate
Possess Own Transport : Yes
Preferred Work Location: Kuala Lumpur
Remuneration Package :
- Insurance Coverage (Hospitalization & Surgical)
- Medical Benefits (Clinical, Dental, Optical & Specialist Treatment)
- Periodical Medical Check-up
- Bonuses
- Mileage & Petrol Claims
- Allowances (Outstations, Mobile Phone, Subsistence & Added Responsibility Allowance)
Accomplishments
- Achieved 20% increased in participation through effectively helping with advertising & promotions and teamwork from relevant parties.
- Supervised team of 20 - 30 staff members or volunteers.
- Collaborated successfully with relevant agency teams (JomRun & SWM Cooperation) in the Kota Seriemas Fun Run in 2024, CSR Program, Merdeka Futsal Fiesta and Minggu Amanah Saham Malaysia.
- Achieved 100% results by completing the above task with accuracy and efficiency.
- Activities conducted as planned with utilization of budget with 5% cost savings (per item basis) within the total approved amount of RM600,000 (PNBC) (2.5%) and RM680,000 (PNBD) (2.5%)
Interests
Arts & Craft
Holiday & Leisure
Fashion & Beauty
Timeline
Senior Associate, Communications
PNB Commercial Sdn Berhad
01.2020 - 01.2025
Master - Corporate Communication & Public Relation
Asia E University
01.2012 - 04.2013
Senior Associate, Product Marketing
Seriemas Development Sdn Berhad
04.2009 - 12.2019
Executive, Marketing & Sales
Island & Peninsular Berhad
04.2004 - 03.2009
Revenue Management Officer, Trading & Business Dev
Island & Peninsular Berhad
04.1997 - 04.2004
Personal Assistant to General Manager
Island & Peninsular Berhad
08.1994 - 04.1997
Personal Assistant to Managing Partner
M/s Zaid Ibrahim & Co.
03.1988 - 07.1994
Diploma - Secretaryship
Stamford College
01.1986 - 03.1987
Languages
Bahasa Malaysia
English
Other Information
- Expected Salary: MYR8,500 (negotiable)
- Date of Birth: 10 July 1968
- Nationality: Malaysian
- Married
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