Norshahida Muhd Ameri
Assistant Admin Manager
Batu Caves
Summary
Highly skilled in sales administration and trade marketing within the FMCG sector, specializing in trade management, reporting, and stakeholder engagement. Proven ability to optimize operational processes, manage trade spend, and reconcile claims for improved efficiency and cost control. Adept at utilizing data-driven insights to support sales strategy and contribute to organizational growth. Ready to leverage expertise in analysis, reporting, and trade operations to enhance business outcomes in FMCG.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Assistant Admin Manager
MJM Malaysia Sdn Bhd
01.2025 - Current
- Spearheaded company startup operations, managing registration, liaising with vendors, and coordinating office setup, ensuring smooth operations from day one.
- Conducted competitor pricing analysis and market research to provide actionable insights, supporting the sales team’s pricing strategies and market positioning.
- Developed and implemented Standard Operating Procedures (SOPs) for trade claims, improving communication with distributors and ensuring processes align with product launch timelines.
Senior Business Support
Allexcel Trading Sdn Bhd
07.2024 - 12.2024
- Oversaw the trade claim process, improving workflows and reducing errors through automation and data validation, resulting in faster claim resolutions.
- Managed accrual spending oversight, ensuring accurate reconciliation and timely resolution of trade spend claims across multiple retail partners.
- Prepared daily and monthly sales reports, supporting decision-making and ensuring compliance with reporting standards.
Category Planning & RGM Executive
Mondelez Malaysia Sales Sdn Bhd
01.2022 - 06.2024
- Managed trade spend and promotional activities within the traditional trade sector, collaborating with the sales revenue team to ensure timely execution of monthly sales bulletins and special projects.
- Led reporting and data analysis for stakeholders, delivering insights that shaped strategic decision-making across sales and marketing teams.
- Acted as the lead operator for the Navigator system (RGM Pillar) in Malaysia and Singapore, ensuring accurate data management and providing training on system usage.
Sales Admin Executive
Mondelez Malaysia Sales Sdn Bhd
02.2016 - 12.2021
- Developed customized reporting solutions to support Key Account Managers, enhancing decision-making and stakeholder engagement within Modern Trade.
- Streamlined trade spend processes and led the reconciliation of trade claims, resolving a backlog of 20 million MYR over two years.
- Optimized administrative functions, including processing credit applications and outlet registrations, improving operational efficiency.
Admin Support
Nestle Malaysia Sdn Bhd
12.2013 - 01.2016
- Improved operational efficiency by streamlining T-plan development and processing, reducing turnaround times and enhancing workflow.
- Provided critical support in ad hoc projects, ensuring smooth execution of internal initiatives.
- Managed promotional code generation for internal campaigns, enhancing customer engagement and sales performance.
Admin Support
Mondelez Malaysia Sales Sdn Bhd
10.2012 - 11.2013
- Enhanced stakeholder communication by developing tailored reports for Key Account Managers, improving internal coordination and engagement.
- Streamlined the Return to Vendor process, reducing turnaround time and improving the returns workflow.
- Managed and organized key data, ensuring accuracy and availability for reporting and decision-making
Education
BBA - Finance
University Tenaga Nasional
Muadzam Shah, Pahang, Malaysia 04.2001 -
Skills
Administrative oversight
Documentation and control
Office operations management
Comprehensive administrative services
Recordkeeping and reporting
Microsoft Office Suite
Organization and multitasking
Budgeting and expense monitoring
Additional Information
OTHER SKILLS
- Systems: SAP, Navigator, DMS 1, Spacemen, Nielsen Analyzer
- Tools: PowerBI, Mailer Track, B2B Portal, Navition
- Reporting: Excel (Advanced), Sales Dashboards, Strategic Reporting
Timeline
Assistant Admin Manager
MJM Malaysia Sdn Bhd
01.2025 - Current
Senior Business Support
Allexcel Trading Sdn Bhd
07.2024 - 12.2024
Category Planning & RGM Executive
Mondelez Malaysia Sales Sdn Bhd
01.2022 - 06.2024
Sales Admin Executive
Mondelez Malaysia Sales Sdn Bhd
02.2016 - 12.2021
Admin Support
Nestle Malaysia Sdn Bhd
12.2013 - 01.2016
Admin Support
Mondelez Malaysia Sales Sdn Bhd
10.2012 - 11.2013
BBA - Finance
University Tenaga Nasional
04.2001 -
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