Summary
Overview
Work History
Education
Skills
Timeline
Generic

Norseha Abd Rashid

Principal And Owned An Interior Design And Building Design & Build Company
Kajang

Summary

With over 33 years of experience in architectural design, I have successfully led my own design-and-build firm, SENI DESIGN, specializing in innovative solutions that integrate Islamic design principles. I have trained and mentored my team in professional project management and thoughtful, creative design practices.

During my tenure at Pakatan Reka Arkitek and KLCC, I honed my skills in project management and public speaking, ensuring that projects met client expectations and sustainability standards. My approach blends technical expertise with mentoring, driving project success and team growth.

In addition, I have appeared on TV, sharing my design expertise and completed projects. I hosted 13 episodes of the program Sunnah Home, where I guided the makeover of 13 guest artists' homes, focusing on Islamic interior design principles and creating spaces that reflect their values.

Overview

34
34
years of professional experience

Work History

Seni Design

Own Business
Kajang, Selangor
02.2000 - Current

Graduated with a degree in architecture and over 33 years of experience in architectural design, interior design, landscape design and project management.

For the past 20 years, I have owned and led a successful design-and-build company, specializing in innovative building and interior design solutions. Skilled in managing end-to-end projects, from concept development to execution, ensuring client satisfaction and delivering exceptional results.

Experienced in architecture, project management, interior design, construction, and landscaping throughout a longstanding career. Design approach focuses on spatial planning that incorporates Islamic concepts. A deep passion for Islamic design principles is reflected in every design of bungalows, semi-detached houses, terraces, and condominiums. Layouts emphasize the importance of adab (manners) and aurat (privacy) of the residents.

Experienced in all aspects of construction, particularly in residential buildings, corporate offices, F&B outlets, commercial buildings, and clinics.

Design and Project Manager

Klcc
01.1998 - 01.2000
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Established effective communication among team members for enhanced collaboration and successful project completion.

Project Architect

Pakatan Reka Arkitek
Kuala Lumpur, Wilayah Persekutuan
01.1994 - 01.1998
  • Managed multidisciplinary teams to successfully complete complex projects within tight deadlines.
  • Maintained up-to-date knowledge of building codes and regulations, ensuring compliance in all projects.
  • Presented detailed project proposals to clients, addressing concerns and securing approval for projects.
  • Delivered high-quality architectural designs for various projects, ensuring client satisfaction and repeat business.
  • Monitored project advancement through site visits, ensuring timely identification of issues and corrective recommendations.
  • Collaborated with consultants to incorporate sustainable design elements into building plans.
  • Assisted clients in obtaining permits from local authorities by preparing required documentation accurately and efficiently.
  • Reduced project costs through value engineering and identifying cost-effective design solutions.

Project Executive

Hartabina, Petronas
Kuala Lumpur, Wilayah Persekutuan
01.1991 - 01.1994
  • Managed day-to-day operations of assigned projects, ensuring adherence to budgets, schedules, scopes, quality standards, policies, procedures.
  • Developed comprehensive project plans, outlining goals, objectives, tasks, and deadlines for all team members.
  • Coordinated meetings with clients, vendors, and internal teams to facilitate smooth project progressions.
  • Created strategic plans to turn leadership mandates into actionable project plans.

Education

Bachelor of Science - Architecture

Universiti Teknologi Malaysia
Skudai
03.2024 - 01.1991

Skills

Public speaking and presenting

Space planning

Cost estimation

Material selection

Project planning and development

Decision-making

Design review

Project management

Coaching and mentoring

Timeline

Bachelor of Science - Architecture

Universiti Teknologi Malaysia
03.2024 - 01.1991

Seni Design

Own Business
02.2000 - Current

Design and Project Manager

Klcc
01.1998 - 01.2000

Project Architect

Pakatan Reka Arkitek
01.1994 - 01.1998

Project Executive

Hartabina, Petronas
01.1991 - 01.1994
Norseha Abd RashidPrincipal And Owned An Interior Design And Building Design & Build Company