Norlita Ismail
Senior Management
Sepang, Selangor
Summary
Dynamic leader with a proven track record at HureHure Global, excelling in team management and strategic planning. Enhanced project efficiency and client satisfaction through innovative problem-solving and effective budget control. Cultivated high-performing teams, fostering a culture of continuous improvement and collaboration, resulting in increased retention and engagement.
Experienced with strategic planning and project management. Utilizes leadership skills to drive team performance and operational excellence. Track record of delivering high-impact results through innovative problem-solving and effective communication.
Overview
37
37
years of professional experience
Work History
Director
HureHure Global (M) SND BHD
01.2020 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
Chief Financial Officer
AJZ SDN BHD
01.2018 - 12.2019
- Streamlined financial processes by implementing new accounting software and automation techniques.
- Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
- Negotiated favorable credit terms with banks for increased borrowing capacity and reduced interest expenses.
- Advised Board of Directors on strategic financial matters, providing insightful recommendations backed by thorough analysis.
- Tracked cash flow and financial planning to analyze company's financial strengths and weaknesses and propose strategic directions.
- Oversaw budgets, payroll, and accounts payable and receivable.
- Ensured accurate financial reporting, maintaining compliance with GAAP, SEC regulations, and internal policies.
- Implemented tax planning strategies that minimized liabilities while ensuring full compliance with local, state, and federal laws.
Senior Marketing Manager
Lavmor Malaysia SDN BHD
01.2017 - 12.2018
- Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
Marketing Director
Revell Global (M) SDN BHD
01.2014 - 12.2017
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Mentored junior team members, fostering professional development within the organization.
Senior Marketing Manager
Success Network International SDN BHD
01.2011 - 12.2013
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
- Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
- Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
- Identified potential markets to capitalize on underserved areas.
- Mentored junior staff members on best practices for marketing strategy development and execution.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
Senior Beauty Consultant
Sri Asia (M) SDN BHD
01.2008 - 12.2010
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending appropriate products.
- Assisted in organizing promotional events, resulting in increased brand awareness and store footfall.
- Achieved personal sales goals consistently through effective time management and prioritization of tasks.
- Identified client needs and recommended products based on preferences and requirements.
- Analyzed customer skin to assess conditions and skin type and suggest products and treatments.
- Offered guidance on proper skincare routines, helping clients achieve healthier and more radiant complexions.
- Improved overall store cleanliness by maintaining an organized workspace throughout daily operations.
- Maintained counter and display areas for cleanliness and organization.
- Maintained inventory levels by conducting regular stock checks and placing orders as needed, ensuring optimal product availability.
- Conducted consultations to understand client's desired look.
- Monitored current trends to understand fashions and better serve customer needs.
Sales Manager
Avail Beauty SDN BHD
01.2005 - 12.2007
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Diamond Sales Manager
Zhulian Marketing (M) SDN BHD
01.2000 - 12.2004
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
Supervisor
Sony Electronics (M) SDN BHD
01.1989 - 12.1996
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
- Resolved conflicts among team members promptly, maintaining a harmonious working environment conducive to productivity.
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
- Enhanced communication within the team by holding regular meetings and encouraging open dialogue among all members.
- Mentored junior staff members in their career development, sharing knowledge from years of experience in the field.
Education
Certificate - Marketing Management And Research
Convention Seminar
I EXP 4 U08-2016
Certificate - Educational Leadership And Management
Success Network International
Port Dickson, Negeri Sembilan, Malaysia11-2011
Certificate - Bengkel Pengurusan Kecantikan Diri
Seri Asia Beauty
Kuala Lumpur, Malaysia05-2008
Certificate - Leadership Development Camp
Avail Beauty
Kuala Lumpur, Malaysia04-2007
Certificate - Life Charging Workshop
Avail Beauty
Sungai Petani, Kedah, Malaysia03-2007
Certificate - Seminar Kecemerlangan Diamond
Zhulian Marketing (M) SDN BHD
Genting Highlands, Pahang, Malaysia12-2003
Certificate - Special In-house Training
Zhulian Marketing (M) SDN BHD
Kuala Lumpur, Malaysia02-2003
Certificate - Food And Nutrition
Zhulian Marketing (M) SDN BHD
Kuala Lumpur01-2003
Certificate - Beauty Advisor
Zhulian Marketing (M) SDN BHD
Kuala Lumpur07-2002
High School Diploma -
SMK Sri Muda
Kepala Batas, Penang, Malaysia12-1986
Skills
Problem-solving
Project management
Operations management
Team management
People management
Project coordination
Business development
Budget control
Relationship building
Decision-making
Strategic planning
Strategies and goals
Timeline
Director
HureHure Global (M) SND BHD
01.2020 - Current
Chief Financial Officer
AJZ SDN BHD
01.2018 - 12.2019
Senior Marketing Manager
Lavmor Malaysia SDN BHD
01.2017 - 12.2018
Marketing Director
Revell Global (M) SDN BHD
01.2014 - 12.2017
Senior Marketing Manager
Success Network International SDN BHD
01.2011 - 12.2013
Senior Beauty Consultant
Sri Asia (M) SDN BHD
01.2008 - 12.2010
Sales Manager
Avail Beauty SDN BHD
01.2005 - 12.2007
Diamond Sales Manager
Zhulian Marketing (M) SDN BHD
01.2000 - 12.2004
Supervisor
Sony Electronics (M) SDN BHD
01.1989 - 12.1996
Certificate - Marketing Management And Research
Convention Seminar
Certificate - Educational Leadership And Management
Success Network International
Certificate - Bengkel Pengurusan Kecantikan Diri
Seri Asia Beauty
Certificate - Leadership Development Camp
Avail Beauty
Certificate - Life Charging Workshop
Avail Beauty
Certificate - Seminar Kecemerlangan Diamond
Zhulian Marketing (M) SDN BHD
Certificate - Special In-house Training
Zhulian Marketing (M) SDN BHD
Certificate - Food And Nutrition
Zhulian Marketing (M) SDN BHD
Certificate - Beauty Advisor
Zhulian Marketing (M) SDN BHD
High School Diploma -
SMK Sri Muda