NORHASLIZA RAZALI
Human Resource Strategist | Human Resource Business Partners
Klang
Summary
Strategic and results driven professional with over 23 years of experience in Human Resource business partnering, corporate communications and stakeholder management. Adept at developing and implementing HR strategies that drive engagement, improve workforce performance and foster an innovative and collaborative culture. Expertise includes performance management, governance & compliance, talent development, sustainability reporting, digital marketing and crisis communication. Certified ESG Reporting Practitioner and Digital Marketing Professional with strong expertise in human resource strategy as well as internal and external corporate communications. Passionate about building productive workplaces that support business growth.
Overview
24
24
years of professional experience
2027
2027
years of post-secondary education
3
3
Languages
Work History
Manager, Human Resource Business Partner
UMW Corporation Sdn Bhd
03.2022 - 01.2025
- Lead HR strategy development and implementation across multiple departments and subsidiaries.
- Manage recruitment planning, onboarding and job competency alignment with business needs.
- Guide managers on performance management, career development and promotion frameworks.
- Review and update HR policies and SOPs in line with Malaysian labour laws and evolving workplace standards.
- Manage cross-functional collaboration with Finance, Procurement, IT and Legal for departmental administrative tasks or annual budgeting.
- Design and launch employee engagement initiatives, HR communication campaigns and talent programs.
- Support HRIS data accuracy, performance tracking and HR analytics dashboarding.
- Managing internal communication initiatives, ensuring a streamlined information flow across departments.
- Established partnerships with government agencies, universities and industry players.
- Conducted market research on HR trends in emerging technologies within green and sustainable sectors, identifying workforce needs, talent development strategies and industry best practices.
Assistant Manager, HR Communications & Stakeholder Management
UMW Innovation and R&D Centre Sdn Bhd (UIRDC)
01.2021 - 02.2022
- Partnered with Group HR to communicate HR initiatives across technical and R&D departments.
- Enhanced employee onboarding, internal engagement, staff promotion strategies and change management communication.
- Implemented structured HR documentation and tracked SOP compliance.
- Supported business continuity and workplace safety efforts during the pandemic transition.
- Partnered with cross-functional teams to execute strategic events and initiatives aligned with business objectives.
- Acted as a liaison between internal and external stakeholders, facilitating agreements such as MoUs, MoCs, NDAs, and Definitive Agreements to support partnerships with universities, government agencies, and industry players.
- Supported government grant applications for innovation and R&D projects by collaborating with Finance to identify funding opportunities and secure relevant grants.
- Led internal and external communication strategies, managing website content, digital media (e-newsletters, social media), and producing corporate publications, including annual reports and sustainability reports for UIRDC.
Assistant Manager, HR Communications & Stakeholder Management
UMW Corporation Sdn Bhd
06.2020 - 12.2020
- Collaborated with the HR team and Corporate Communications to execute impactful employee engagement events and initiatives that strengthened company culture.
- Supported the development and implementation of HR strategies for Group Technology & Innovation, ensuring alignment with business objectives.
- Designed frameworks for succession planning, learning and development (L&D) alignment, and organizational growth.
- Assisted in organizational change management efforts to enhance effectiveness and operational efficiency.
- Implemented integrated communication strategies across multiple platforms, including websites, social media, and internal emails.
- Developed pre-commercialization strategies for UMW subsidiaries by conducting market assessments and creating targeted communication plans.
Assistant Manager, (HR Communications & Digital Strategies)
UMW Corporation Sdn Bhd
09.2017 - 05.2020
- Developed Job Functional Competencies and KPI frameworks for five core areas within Corporate Communications, aligning workforce planning with business strategy.
- Strengthened employee engagement, corporate culture and internal branding through effective communication strategies and targeted HR messaging.
- Designed and implemented employee engagement programs that improved morale, increased retention, and supported performance culture.
- Collaborated with HR teams to drive succession planning, competency building, and leadership development efforts.
- Integrated HR strategies with communication initiatives to support internal alignment on company values, leadership direction, and employee experience.
- Created crisis communication protocols and SOPs for digital platforms, mitigating reputational risk and ensuring consistent communication during crises.
- Led end-to-end content development for internal and external communications, including HR campaigns, digital publications and employee updates.
- Handled department budgeting and administrative expenditures, including procurement of digital tools and platforms for internal communication, ensuring fiscal responsibility and resource efficiency.
- Led the end-to-end implementation of Digital Display technology across all UMW Group subsidiaries, including Sabah and Sarawak—from proposal preparation and procurement to full project management and installation.
Senior Executive (Internal Communications & Digital Strategies Unit)
UMW Corporation Sdn Bhd
07.2012 - 08.2017
- Supported the Head of Department in crafting and executing internal HR communication strategies aligned with corporate goals and employee experience priorities.
- Partnered with IT to enhance the company intranet and website, ensuring seamless information flow, improved engagement and HR policy visibility across the organisation.
- Curated and edited HR content for internal communication platforms, coordinating updates with departments to ensure timely dissemination of policies, announcements and key HR updates.
- Led digital media content creation and analytics to strengthen employer branding, drive workforce engagement, and support talent retention initiatives.
- Oversaw corporate website updates, ensuring content was accurate, accessible as well as compliant with HR policies and internal/external governance standards.
- Conducted research on HR and workplace communication trends, leveraging digital tools to optimise employee engagement strategies.
- Managed procurement and inventory for HR-related materials, including staff uniforms, corporate gifts and office supplies, improving delivery and cost tracking.
- Handled department budgeting and administrative expenditures, ensuring fiscal responsibility and resource efficiency.
- Acted as corporate emcee for internal and external staff events, reinforcing employee engagement and cultural alignment.
Executive, Public Affairs and Corporate Communications
UMW Corporation Sdn Bhd
04.2006 - 06.2012
- Managed internal communication content including newsletters, speeches, announcements, and corporate reports to ensure consistent and engaging messaging across the organisation.
- Coordinated internal and external events, employee engagement initiatives, and served as corporate emcee to promote company culture and stakeholder relations.
- Oversaw procurement and inventory of HR-related materials, including corporate gifts, notebooks, calendars, and staff attire.
- Handled administrative and financial operations such as budgeting, expenditure tracking, and management of GaleriKu (corporate museum).
- Collaborated with Group Secretarial on timely annual report publication, ensuring compliance with corporate governance standards.
Sales & Customer Service Administration
UMW Industrial Power Sdn Bhd
04.2001 - 03.2006
- Organized and coordinated training programs for mechanics and supervisors, acting as a liaison between HR and UMWIP to enhance workforce engagement.
- Led the Pronto software implementation, providing training for colleagues.
- Supported sales team events, including exhibitions and dealer conferences, ensuring smooth execution and stakeholder engagement.
- Assisted engineers and managers in customer service operations, issue escalations, and contract management.
- Prepared management and financial reports, offering insights into performance and developing business proposals for sales and after-service strategies.
- Handled administrative tasks, including documentation, quotations, invoicing, purchase orders, and inventory coordination to ensure smooth service operations and timely stock delivery.
Education
Master of Human Resource Management -
Asia e University
B.A. (Hons) - Mass Communication (Public Relations)
UiTM
Emotional Intelligence - undefined
Arizona State University
HR Foundations: Redefining HR - undefined
The Society for Human Resource Management (SHRM)
People Analytics - undefined
HRCI Organizational Certification
Understanding Organizations & The Role of HR - undefined
HRCI Organizational Certification
Human Resources Analytics - undefined
University of California, The Paul Mirage, School of Business
Total Rewards & The Role of Compensation and Benefits - undefined
ADP Learning Academy
Foundations of SHRM Certification - undefined
Board Infinity
Talent Management - undefined
HRCI
Preparing to Manage Human Resources - undefined
University of Minnesota
Certified in Human Resource Practices - undefined
Skills
Recruitment
Technical Skills
HRIS Platforms (SAP – Success Factors), Pronto System, Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Teams), SEMrush, HubSpot, Google Analytics, Social Media Management Platforms, Intranet Management Systems, Email Campaign Tools, Yammer, SharePoint, Digital Signage Systems by V-Series, Adobe InDesign, Illustrator, Photoshop
Timeline
Manager, Human Resource Business Partner
UMW Corporation Sdn Bhd
03.2022 - 01.2025
Assistant Manager, HR Communications & Stakeholder Management
UMW Innovation and R&D Centre Sdn Bhd (UIRDC)
01.2021 - 02.2022
Assistant Manager, HR Communications & Stakeholder Management
UMW Corporation Sdn Bhd
06.2020 - 12.2020
Assistant Manager, (HR Communications & Digital Strategies)
UMW Corporation Sdn Bhd
09.2017 - 05.2020
Senior Executive (Internal Communications & Digital Strategies Unit)
UMW Corporation Sdn Bhd
07.2012 - 08.2017
Executive, Public Affairs and Corporate Communications
UMW Corporation Sdn Bhd
04.2006 - 06.2012
Sales & Customer Service Administration
UMW Industrial Power Sdn Bhd
04.2001 - 03.2006
B.A. (Hons) - Mass Communication (Public Relations)
UiTM
Emotional Intelligence - undefined
Arizona State University
HR Foundations: Redefining HR - undefined
The Society for Human Resource Management (SHRM)
People Analytics - undefined
HRCI Organizational Certification
Understanding Organizations & The Role of HR - undefined
HRCI Organizational Certification
Human Resources Analytics - undefined
University of California, The Paul Mirage, School of Business
Total Rewards & The Role of Compensation and Benefits - undefined
ADP Learning Academy
Foundations of SHRM Certification - undefined
Board Infinity
Talent Management - undefined
HRCI
Preparing to Manage Human Resources - undefined
University of Minnesota
Certified in Human Resource Practices - undefined
Master of Human Resource Management -
Asia e University
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