NOR FAZLIZAH BINTI MD SUKOR

- A results-driven and customer-focused Motor Insurance Agent with extensive experience in providing comprehensive motor insurance solutions to individual and corporate clients.
- Skilled in identifying client needs, preparing accurate quotations, and offering tailored coverage options that ensure optimal protection and value. - Demonstrates strong knowledge of underwriting requirements, claims procedures, and regulatory compliance.
- Highly proficient in building and maintaining long-term customer relationships through professional service, transparent communication, and consistent follow-up.
- Dedicated to achieving sales targets while upholding ethical standards and delivering an excellent client experience.

• To support the company in achieving Life Insurance sales targets by implementing approved business plans to achieve Life and I-Link Business FYP and RYP targets.
• Undertake quality manpower development in tied Agency Channel measured in terms of high productivity, persistency, average case size, retention and rendering quality after sales service to Policyholder.
• Conduct and organize training and seminars related to Agency activities.
• Undertake marketing activities related to open new markets for Life and I-Link business.
• Evaluate, recommend promotions and demotions within the Agency Force in the Region.
• Provide coaching and counselling to the Agency Force to deliver quality after sales service through management of their customer base.
• Ensure the branch staff discharge their roles and responsibilities diligently in accordance with our company’s guidelines, delivery standards, compliance and best practices.
• Mentored junior staff, fostering professional development and enhancing team performance.
• Designed and executed targeted marketing campaigns to attract new clients and retain existing ones.
• Collaborated with senior management to formulate long-term business strategies and objectives.
• Negotiated contracts with key stakeholders, ensuring mutually beneficial agreements and compliance.

• Taking care Batu Pahat Zone 2
• Manage the Insurance & Takaful Bancassurance business of Maybank Consumer Banking, Region and deliver the Top Line of the respective domains (Regular premium, Single premium, General & Credit) through sales activities, joint appointment with PFAs and campaign – work closely with Regional Director, Head of Consumer Banking, Branch Manager, Sales Manager & Personal Financial Advisor (PFAs) to set the sales goals, performance & budget.
• Implement the Region yearly Insurance & Takaful Bancassurance and sales plan.
• Provide training, coaching & mentoring the PFAs specifically in Bancassurance.
• Plan visitation to all branches on daily basis to support on the sales activities (joint appointment / presentation) and at the same time monitor sales reporting to provide to Maybank and Etiqa side.
• Provide sales updates, bulletins and other communication received from Maybank and Etiqa to the sales force.
• Led cross-functional teams to enhance operational efficiency and service delivery.
• Developed and implemented strategic plans to achieve business objectives and improve customer satisfaction.
• Mentored and trained junior staff, fostering a culture of continuous professional development.
• Analyzed market trends and customer feedback to inform product development and marketing strategies.

• Collaborate with other support areas & create a daily plan for branch visits in order to: (i) Coach tellers to sell transaction linked products
• Responsive to needs of POS tellers
• Ask intelligent probing questions
• Effective listening to identify areas of opportunity & areas of improvement
• Provide coaching on lead generation and sales skills
• Provide competitive positioning solutions
• (i) Nurture and maintain healthy working relationships with branch staff, POS Masters and Managers of POS sales organization.
• (ii) Identify additional sales opportunities within the assigned branch/territory through regular interaction with branches.
• (iii) Provide appropriate service to the POS branches in the territory, facilitate resolution & escalation where required, of issues, to enable business growth
• Conduct adequate number of training for POS branch staff including tellers on selling transaction linked products
• Assist FSOs and other branch staff in problem resolution process
• Execute marketing, sales promotional and administrative functions in the territory assigned.
• Provide agreed sales & activity reports for the assigned territory and adhere to internal sales management activity & standards
• Deliver targeted goals for the territory (sales, productivity, product mix & persistency)
• Developed strategic partnerships to enhance market presence and drive business growth.
• Conducted market analysis to identify emerging trends and opportunities for expansion.
• Led cross-functional teams to implement initiatives that improved client engagement and satisfaction.
• Streamlined sales processes, resulting in increased efficiency and improved conversion rates.

• Role: Lead and supervise 10 or more sales persons
• Principle Accountabilities:
• Achieve team sales target of all assigned products including cross-selling target
• Responsible for obtaining profitable results through the sales team by developing the team through motivation, counseling, skills development and product knowledge development.
• Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls and meeting agreed targets.
• Ensure that all sales activities are in accordance with the BNM Guidelines.
• Responsible for the planning, recruitment, direction, organization and controls sales representative to accomplish specific objectives.
• Responsible for monitoring the performance of the sales team by establishing a system of reports, communication, meeting, coaching and mentoring
• Personally observe the performance of the sales staff in the field on a regular basis.
• Monitor and supervise all the debit card are balance and tally with the system. Monitor all new opening account must have sufficient balance in account.
• Make sure all staff are fully equip with compliance training & knowledge: AML, AMLA BNM Guideline, Shariah Compliance etc.
• Handling face to face enquiries and resolved customer complaint in a timely manner.
• Responsible for the reporting relating to business to HQ and Head on time.
• Source, select and recruit quality sales people
• Led daily operations, ensuring compliance with bank policies and regulatory requirements.
• Implemented training programs, enhancing staff skills and improving customer service quality.
• Oversaw budget management, optimizing resource allocation to drive operational efficiency.
• Developed strategic marketing initiatives, increasing customer engagement and branch visibility.

• Role: Lead and supervise 5 or more sales persons
• Principle Accountabilities:
• Achieve team sales target of all assigned products including cross-selling target
• Source, select and recruit sales people
• Mentor top-performing sales staff to become future sales manager
• Manage non-performers
• Supervise sales people to ensure that they meet activity standard
• Source and maintain a network of quality referral sources
• Motivate, train, coach & counsel sale people to be high performers
• Provide guidance to sales staff on driving core products as well as cross selling
• Provide support to sales staff in sales activities or sales campaign & Major road show
• Led sales team to achieve targeted revenue growth through strategic planning and execution.
• Developed and implemented training programs to enhance team performance and product knowledge.
• Analyzed market trends to identify opportunities for expanding customer base and increasing sales.
• Fostered strong relationships with clients to ensure high levels of satisfaction and retention.

• As a Personal Banker, the incumbent is expected to:
• Contribute to the branch and bank’s business and bottom line, in line with the Bank’s wealth management strategy.
• Increase the branch customer base and to actively assist in increasing the cross-sell ratio.
• Provide regular and accurate information to the manager and ensure high standard of service levels.
• Ensure that operation procedures are maintained within stipulated guidelines.
• Cross sales product of HSBC such as housing loan, personal loan, credit card, bankassurance, investment, etc.
• Handling customer inquiry and manage to resolve customer problem.
• Having high accuracy and responsible as well as being highly efficient on task being done
• Able to comply with company's compliance issue
• Understand end to end process of jobs function
• Able to cope with different human behavior in running a team’s project
• Able to cope with high level of stress
• Able to deal with clients and deadline
• A very good team player
• Handle and manage the whole team’s standard procedures in complying with company’s compliance rules and regulations
• Able to complete task prior to stated cut off time
• Managed client relationships, ensuring satisfaction and retention through personalized service.

• Handle customer inquiry and customer needs.
• Provide prompt and professional advice to regional branches to ensure smooth operations and service delivery.
• Work with Front Office in evaluating clients' needs and proposing solutions to implement new business deals.
• Work with Customer Service Manager to investigate customer queries and issues ensuring customer satisfaction.
• Opening account and handle customer matter.
• EXPERIENCES GAINED:
• Able to handle different clients' behavior
• Independent in completing assignments/project on an assigned time line
• Having high accuracy and responsible as well as being highly efficient on task being done
• Able to comply with company's compliance issue
• Able to cope with different human behavior in running a team’s project
• Able to cope with high level of stress
• Able to deal with clients in improving the good service
• Able to complete task prior to standard funds cut off time