Summary
Overview
Work history
Education
Skills
Career Highlights
Industry Engagement
Professional Perspective
Timeline
Generic
Nordiana Noordin

Nordiana Noordin

Summary

A strategic leader in the automotive industry, specialising in Future Mobility Strategy through the CASE Framework. Demonstrates expertise in Automotive R&D Governance and Electric Vehicle & Electrification Technologies, driving innovation in Connected Vehicle Systems. Skilled in navigating Automotive Regulations & Homologation and fostering Industry-Government Collaboration to advance Technology Capability Development. Committed to shaping the future of mobility with a focus on sustainable and connected solutions.

Overview

32
32
years of professional experience

Work history

Executive Chief Engineer – CASE Mobility & Government Liaison

PROTON
2022.03 - 2026.03
  • Promoting organisational understanding of emerging mobility technologies and supporting alignment between engineering capabilities, future mobility trends, and national policy direction. Engaging stakeholders on technology direction and policy alignment.

Head of Engineering, Quality & After Sales

ACO Tech Sdn Bhd
2019.08 - 2022.03
  • Seconded by PROTON to establish the engineering, quality, and after-sales functions for ACO Tech, supporting the development of connected vehicle technologies and PROTON’s digital mobility ecosystem.

Head of Multimedia & Connectivity, R&D

PROTON
2018.01 - 2019.01
  • Pioneered and led engineering development of PROTON's connected vehicles.

Head of Electrical & Electronics, R&D

PROTON
2017.01 - 2018.01
  • Responsible for the engineering design, integration and validation of vehicle electrical and electronic systems.

Head of Advanced Engineering, R&D

PROTON
2015.01 - 2017.01
  • Led advanced engineering initiatives, including alternative powertrain technologies, advanced electronics systems, and materials engineering.

Head of Green Technology & Alternative Powertrain, R&D

PROTON
2011.01 - 2015.01
  • Led technology acquisition and engineering development of battery electric vehicle (Saga BEV and Iriz BEV) and range extended electric vehicle (Exora REEV), and managed Malaysia’s early BEV and REEV fleet test vehicle programme in collaboration with the government (KeTTHA and MITI).

Homologation Engineer – Head of Homologation, R&D

PROTON
1994.01 - 2010.01
  • Led vehicle homologation and regulatory compliance for PROTON vehicles across international markets, including Asia, Europe, Australia, South Africa and South America, while representing the company in regional automotive regulatory forums.

Education

Bachelor of Science (BSc) -

Universiti Teknologi Malaysia

Skills

  • Future Mobility Strategy (CASE Framework)
  • Automotive R&D Governance
  • Electric Vehicle & Electrification Technologies
  • Connected Vehicle Systems
  • Automotive Regulations & Homologation
  • Industry-Government Collaboration
  • Technology Capability Development

Career Highlights

  • Early Electric Vehicle Development in Malaysia
  • Led PROTON’s early electric vehicle initiatives, including the development of Saga BEV, Iriz BEV and Exora REEV prototypes, and the implementation of Malaysia’s first BEV and REEV Fleet Test Vehicle programme in collaboration with government agencies.
  • Connected Vehicle Technology Introduction
  • Contributed to the introduction of connected vehicle technologies and digital mobility services in PROTON vehicles through collaboration with technology partners, supporting the evolution of Malaysia’s connected mobility ecosystem.
  • Future Mobility Awareness and Industry Readiness
  • Promoted organisational awareness of future mobility transformation under the CASE (Connected, Autonomous, Shared and Electric) framework, helping engineering teams understand emerging vehicle technologies and their implications for the industry.
  • Engineering Leadership Across Key Technology Domains
  • Led multidisciplinary engineering teams across green technology, electrical & electronics systems, multimedia connectivity and advanced engineering initiatives supporting vehicle development and technology capability building.
  • Global Regulatory and Market Compliance
  • Managed vehicle homologation and regulatory compliance for PROTON vehicles across international markets including Asia, Europe, Australia, South Africa and South America, supporting the company’s global market participation.

Industry Engagement

Engages with industry, government, and academia through speaking and knowledge-sharing on future mobility technologies, CASE mobility trends, and the development of Malaysia’s automotive ecosystem.

Professional Perspective

  • Believes that sustainable transformation in the automotive sector begins with developing people, building the right capabilities, and aligning technology direction with national aspirations.
  • Advocates for stronger collaboration between industry, government and academia to support Malaysia’s transition towards smart, connected and sustainable mobility.

Timeline

Executive Chief Engineer – CASE Mobility & Government Liaison

PROTON
2022.03 - 2026.03

Head of Engineering, Quality & After Sales

ACO Tech Sdn Bhd
2019.08 - 2022.03

Head of Multimedia & Connectivity, R&D

PROTON
2018.01 - 2019.01

Head of Electrical & Electronics, R&D

PROTON
2017.01 - 2018.01

Head of Advanced Engineering, R&D

PROTON
2015.01 - 2017.01

Head of Green Technology & Alternative Powertrain, R&D

PROTON
2011.01 - 2015.01

Homologation Engineer – Head of Homologation, R&D

PROTON
1994.01 - 2010.01

Bachelor of Science (BSc) -

Universiti Teknologi Malaysia
Nordiana Noordin