Norazmi Ahmad
Mechanical Design Engineer
Summary
Compassionate and commercially astute mechanical engineer with extensive experience in the automotive industry. Seeking to leverage background specializing in various areas of mechanical design, product development, and project management into a mid-level technical or managerial position. With over 20 years of experience, highly skilled Mechanical Design Engineer who excels in the full product design and development process, quality engineering, technical procurement, and cost improvement strategies. Expertise spans conceptual design, prototype development, detailed engineering, and manufacturing support, with a strong focus on continuous improvement.
Overview
20
20
years of professional experience
2021
2021
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
ASEAN Design Team Lead Cum Senior Design Engineer
Ricardo plc
06.2021 - 03.2025
- Part of the Ricardo's pioneer engineering team for ASEAN / MY footprint
- Successfully carried out the engineering design roles for multiple Ricardo projects (mainly engineering design, FMEAs, product development and cost improvement) involving various customers from all around the world.
- Upholds the responsibility for engineering design team lead (for ASEAN / MY team until August 2024)
- Provide supports for Ricardo ASEAN / MY business development by developing local / regional networks
- Project involvement - Offroad Diesel engine, High-performance TGDI, Diesel aftertreatment system design and cost improvement, Marine outboard engine and single cylinder engine improvement.
- Produced 2 IPs related to the component design for diesel aftertreatment system and successfully registered in China.
Staff Engineer
PERUSAHAAN OTOMOBIL NASIONAL SDN. BHD.
01.2019 - 05.2021
- Staff Engineer - Head of Engine Auxiliaries, leading 3 Lead Engineers and 3 Senior Engineers for the engine sub-system units : - Exhaust & Boost System Component - Cooling & Lubrication System Component - Inlet Manifold & EMS - Air Intake System & FEAD
- Powertrain Cost Improvement Coordinator : - Team-up with Procurement to coordinate BOM cost reduction initiative for Powertrain components through strategic mechanism namely pareto analysis, VAVE, part complexity management, QAF review and resourcing activity
- GEP3 1.5TD Engine Localization Program : - Uphold the Lead DRE (Design Release Engineer) responsibility for 2 sub-system namely Cooling & Lubrication and Exhaust & Turbocharger to address the supplier QASA audit, technical RFQ pack preparation, supplier technical submission review, scrutinize engineering design as well as ensuring localization rate target are met.
Resident Engineer
Ricardo
08.2015 - 08.2016
- Roles (as PROTON Resident Engineer) - > System Engineer for Manifold System (4 Cyl. GDI/TGDI & 3 Cyl. PFI) - development of inlet manifold system & water charged air cooler
- Design Engineer for Manifold System (4 Cyl. GDI/TGDI)
- Design Engineer for Hot End System (4 Cyl. GDI/TGDI)
- Co-System Engineer (with RICARDO's System Engineer) for Hot End System (4 Cyl. GDI/TGDI) - development of turbocharger, after treatment system, heat insulator, gaskets & special fasteners.
System Technical Lead
Proton
01.2015 - 08.2015
- Section Head for Exhaust & Boost System Unit Project involvement > Developed validation test plan for hot end components of 1.3T engine
- Package design and development of aftertreatment system for NE01 2.0L Gasoline Turbocharged Engine
- System Leader for hot end components development for gasoline direct injection engine program
- Developed system components potential suppliers list for RFI purpose
- NVH improvement and sound character refinement for P230
Lead Engineer
Proton
01.2012 - 09.2013
- Section Head for Exhaust & Boost System Unit - Project - New 1.3L Gasoline Turbocharged & Gasoline MPI Engine
- Created using Resumonk - Online Resume BuilderResponsibility / Job accomplishment- > Lead the product development program for turbocharger, exhaust manifold and the new integrated catalytic converter with exhaust manifold from scratch.
- Product design scrutinized between supplier capability and customer requirement (design and drawing approvals, DFMEA)
- Defined design and product validation test requirement (DVP and PVP) - component & system level test
- Established & kept schedule for individual components synchronized with the project master plan
- Established & controlled the system BOM (components consolidation, part and drawing numbering, weight and material monitoring)
- Fully responsible for technical decisions and support for supplier sourcing and appointment;
- Able to visualize technical complexities and when necessary to provide support for assembly manufacturing and supplier quality control group.
Product Engineer
Proton
11.2009 - 12.2011
- Responsible to lead/handle activities related to the product design & development - this has to reflect with APQP Phases and complies with NPI Processes Project - Phoenix: 1.3 & 1.6L IAFM+ and 1.6L Gasoline Turbocharged Engine
- Job accomplishment - > Lead product development for turbocharger, exhaust manifolds and catalytic converters (handed over from Lotus Engineering UK)
- Fully responsible for technical decisions towards KATA-GO (product design freeze and hard tool commencement)
- Technical team member for Exora Bold media road show
Design Engineer
(Stationing At) Lotus Engineering
12.2008 - 11.2009
- Responsible for - 3D modelling and draughting for Catalytic Converter & Turbocharger Project - Phoenix: 1.3 & 1.6L IAFM+ and 1.6L Gasoline Turbocharged Engine
- Job accomplishment - > Analysis study on design feasibility (benchmarking and packaging feasibility) for respective component
- Completed component 3D modelling and drawings through CATIA
- Performed tolerance stack analysis for the purpose of component manufacturing and assembly
- Provides technical support on product design to Lotus Product Engineer (System Leader).
Design Engineer
Proton
11.2004 - 11.2008
- Responsible for 3D modelling and drawing/draughting Project - Campro CPS 1.3 and 1.6L, TRM Campro, SRM GTi, GX CPS, GXM CPS
- Job accomplishment - > Design feasibility study for all respective components
- Established drawings and performed GD&T, part/assembly tolerance stack analysis.
- Provides technical support and communicate technical status with Product Engineer and/or Design Manager.
Resident Engineer - Powertrain & Mechanical
(Stationing At) Frazer-Nash Research Ltd
05.2006 - 09.2006
- Responsible for 3D modelling, data and E-BOM management for Powertrain mechanical components for the Range Extender (Wankel Engine)
- Job accomplishment as Powertrain Integration Engineer - > Established and scrutinized the BOM for powertrain mechanical components
- Completed component design and design refinement for production feasible for specific parts
- Communicate design and engineering status to Chief Mechanical Engineer (Frazer Nash), project progress updated and reported to Project Manager (Proton)
Education
Master of Science (MSc.) - Automotive System Engineering
Loughborough University
01.2013 - 01.2014
Heat Transfer Study in Automotive Turbocharger - Heat Transfer
Imperial College London
Bachelor of Engineering (B.Eng.) - Aerospace, Aeronautical and Astronautical Engineering
Universiti Putra Malaysia
01.1999 - 01.2003
Secondary school - Engineering
SEKOLAH MENENGAH SAINS JOHOR
01.1993 - 01.1997
Skills
Strategic thinking
Certification
NPDS White Belt, PERUSAHAAN OTOMOBIL NASIONAL SDN. BHD., 10/01/20, Present
Accomplishments
- Best Full Time MSc Student Project Award, Aeronautical & Automotive Engineering Department, 11/01/14
- Distinction - MSc. Automotive System Engineering, Loughborough University, 11/01/14
Timeline
ASEAN Design Team Lead Cum Senior Design Engineer
Ricardo plc
06.2021 - 03.2025
Staff Engineer
PERUSAHAAN OTOMOBIL NASIONAL SDN. BHD.
01.2019 - 05.2021
Resident Engineer
Ricardo
08.2015 - 08.2016
System Technical Lead
Proton
01.2015 - 08.2015
Master of Science (MSc.) - Automotive System Engineering
Loughborough University
01.2013 - 01.2014
Lead Engineer
Proton
01.2012 - 09.2013
Product Engineer
Proton
11.2009 - 12.2011
Design Engineer
(Stationing At) Lotus Engineering
12.2008 - 11.2009
Resident Engineer - Powertrain & Mechanical
(Stationing At) Frazer-Nash Research Ltd
05.2006 - 09.2006
Design Engineer
Proton
11.2004 - 11.2008
Bachelor of Engineering (B.Eng.) - Aerospace, Aeronautical and Astronautical Engineering
Universiti Putra Malaysia
01.1999 - 01.2003
Secondary school - Engineering
SEKOLAH MENENGAH SAINS JOHOR
01.1993 - 01.1997
Heat Transfer Study in Automotive Turbocharger - Heat Transfer
Imperial College London
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Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
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