Personal Information
Summary
Overview
Work History
Education
Skills
Activities
Certification
Others
Reference
Timeline
Generic
Nor Farrahannisa Binti Fisal

Nor Farrahannisa Binti Fisal

Senior Product Specialist
Shah Alam

Personal Information

  • Age: 38
  • Marital Status: Married
  • Contact number : 017-2509662

Summary

Result-driven senior product specialist with more than 10 years experience covering diabetes product. With my nursing, diabetes educator background as well as my passion in diabetes has help me to build and established a very strong relationships with doctors, nurses and pharmacists. Adept in delivering compelling product presentations and conducting territory market analysis to inform strategic decision-making. Through out my years in this therapeutics, I have been conducting various numbers of presentations, educations resulting in increased product awareness and adoption among healthcare professionals. Coached junior sales representatives, enhancing team performance and sales techniques by understanding disease knowledge. I have also took up the initiatives to provide feedback to the marketing on product materials and review the materials.

Overview

17
17
years of professional experience
13
13
years of post-secondary education
24
24
Certifications

Work History

Senior Specialist

Zuellig Pharma Sdn Bhd
11.2019 - Current

Company Overview: (Commercialization)

  • In charge of varieties of product portfolios i.e diabetics, cardiovascular, and men’s health
  • Promote the range of product to the specialists, physicians, family medicine specialist and GPs based on marketing materials
  • Analyze and follow up on the sales lead and work to meet up with monthly sales target
  • Covers most of key hospitals such as: Hospital Putrajaya, Hospital Serdang, HUKM, CAH group pf hospitals (SJMC, ADMC, Columbia Asia Puchong, Columbia Asia Cheras), Sunway Medical Centre
  • Other hospitals such as Pusat Kesihatan UPM, Hospital Kajang, KPJ Kajang, Puchong, Bangi
  • Has experienced covering hospitals in Kota Bharu, Kelantan including HUSM for 2 years
  • Setting the ground work for the launch of the new product, Example: Once weekly GLP-1RA Trulicity (Dulaglutide)
  • Responsible on the listing of the new products in government and institution as well as private sectors
  • Managed to list into all accounts in all sectors except government (due to blue book policy) within 1 year
  • Government sectors: managed to get access through sampling program, access to KPK for pensioners
  • Conduct product presentation in target hospitals


Interpersonal Skills :

  • Building and strengthen good rapport with customers especially with key opinions leader, nurses and pharmacist
  • Excellent disease and product knowledge
  • Relationship building and networking
  • High confidence level when facing objection – able to handle well most of the time and close follow up to ensure doctors are up to date
  • Patient focus – nursing and diabetes educator background
  • Easy to discuss patient case as easily can relate with product and disease process
  • Strategic territory planning and market analysis
  • Team leadership and mentorship


Other Tasks Involved :

  • Coaching the juniors – disease and product knowledge
  • Role play champion and ACE clinic champion
  • Helped marketing to look into diabetes material and provide feedback when necessary
  • Work cross functionally in making sure success of an event

Senior Product Specialist

Eli Lilly (Malaysia) Sdn Bhd
01.2017 - 11.2019
  • Assisted sales teams with technical expertise during presentations, leading to increased conversions from prospects to customers.
  • Enhanced product performance by identifying and addressing customer needs through thorough market research.
  • Boosted customer satisfaction rates through timely resolution of concerns and regular follow-ups on feedback received.
  • Mentored junior team members towards professional growth, fostering an environment conducive to knowledge sharing.
  • Customized products according to client specifications, ensuring exceptional user experiences across diverse industries.
  • Established a comprehensive product roadmap, guiding successful execution of short-and long-term goals.
  • Provided coaching to junior team members.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.

Product Specialist

Eli Lilly (Malaysia) Sdn Bhd
10.2014 - 01.2017

Diabetes Educator, Executive

Sime Darby Medical Centre Subang Jaya
09.2011 - 10.2014
  • Assist the Manager, Diabetes Care Service in maintaining a high standard of diabetes care practice by performing audit and preparing monthly report on Diabetes Education Census, Diabetes Ward Audit, Standard Diabetes Education Audit, Diabetes Training, and other related matters
  • Responsible to provide Diabetic Counseling / Education to diabetic patient in all the units
  • Gestational diabetic patient
  • Coordinating public program pertaining to diabetes
  • To hold diabetic counseling sessions in the outpatient clinic for outpatient referrals from the Medical Staff
  • Provide clinical supervision / teaching to nursing students and nursing staff, both in the ward setting as well as in the classroom
  • To be a point of contact for doctors, patients and nurses pertaining to diabetic patient care management
  • Liaise with the Manager, Diabetes Care Services on designing and sourcing for Diabetes educational materials to meet the needs of patient and nursing staffs
  • Coordinate and recruit participants and conduct Diabetes Conversation Map Program
  • Collaborates with and serves as a resource for other healthcare Professionals to promote delivery of quality services and diabetes education within the hospital as well as community
  • Demonstrates and supervise the patients, care givers and management on insulin administration and self-monitoring blood glucose (SMBG)
  • Liaise with doctors pertaining to diabetes treatment and management
  • Discuss and set individualized interventions for behavioural/ modification
  • Set date for outpatient follow up visit either through face to face, digital Media or telecommunication
  • Evaluate patient’s competency on diabetes management knowledge and skills and provide feedback to the referral doctors
  • To be familiar with all types of glucometer, insulin injection using syringe and pens, insulin pump and Continuous Glucose Monitoring System (CGMS), Forteo injection and able to handle it

Staff Nurse in Medical Surgical Ward

Sime Darby Medical Centre Subang Jaya
01.2009 - 09.2011
  • The main front liner who renders nursing care to patients within Sime Darby Medical Centre
  • Responsible for providing nursing leadership and is accountable for the coordination of clinical activities for the unit
  • Makes professional judgment and decisions about nursing care
  • Carries out specialists order in accordance to established standards, policies, and procedures
  • Chart and documents all accurately
  • Ability to identify safety hazards and immediately initiate corrective actions

Circulating and Scrub Nurse

Sime Darby Medical Centre Subang Jaya
07.2008 - 01.2009
  • Performs various skilled nursing care activities
  • Prepares operating theatre, materials and equipment for surgery and renders professional nursing care to patients within an assigned unit of the hospital in support of the Medical planned care, as directed by the Nurse Manager and designee
  • Makes professional judgment and decisions about nursing care in accordance to established standards of nursing practice, policies and procedures

Education

Diploma - Nursing

Academy of Nursing And Health Sciences Subang Jaya Medical Centre
Shah Alam, Selangor, Malaysia
07.2005 - 07.2008

Internal training - Diabetes Link Nurses Program

Sime Darby Medical Centre Subang Jaya
09.2011 - 03.2012

High School -

SMK Pandan
Kuantan, Pahang
01.2000 - 01.2003

High School - undefined

SMA Tarbiah Diniyah
Kulim, Kedah
01.1999 - 01.2000

Primary School - undefined

SRK Kulim
01.1994 - 01.1998

Primary School - undefined

SRK Pangkalan Tentera Udara Kuantan
Kuantan, Pahang
01.1993 - 01.1994

Skills

Excellent disease and product knowledge

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Activities

  • Champion for team task – Role play, Journal Club and ACE Selling Clinic
  • Lead Central team and employee for 2025 ZPT Kick Off Meeting Video Presentation
  • Actively provide support to marketing in reviewing materials and offer feedback and opinions based on my background and past experience
  • Conduct training pertaining to product and injection skills to Nurses and Pharmacists
  • Routine product presentation and pen demonstration (CME) for doctors either hospital basis or during round table discussion
  • Provide support to junior team members - disease and product knowledge
  • Proactively involve in marketing materials review and feedback - humalog glucose diary, humalog dosing guide and leaf behind material for both Humalog and TrulicityA committee member for employee engagement in 2015 and 2016 – Eli Lilly (Malaysia) Sdn Bhd.
  • A member for Malaysian Diabetes Educator Society.


Certification

Certification of Achivements - Top 3 YTD 2024 Sales Performance

Others

Willingness to travel :Depends on distance

Availability : 3 months notice

Expected Salary :18-30% increment based on current pay

Reference

1) Ms Irene Ng

Nasional Sales Manager

Eli Lilly (Malaysia) Sdn Bhd / Zuellig Pharma Sdn Bhd 

012-2809509


2) Nurakmalina Binti Mohamat Din Market     Access Manager

Eli Lilly (Malaysia) Sdn Bhd / Zuellig Pharma Sdn Bhd 

012-2720247


3) Ms Erin Quek Paik Ling

Former Sales Manager

Eli Lilly (Malaysia) Sdn Bhd

014-6661004


4) Ms Yong Lai Mee

Manager Diabetes Care Services

Subang Jaya Medical Centre

012-6232211


5) Prof Norlaila Binti Mustafa

Endocrinologist HCTM

019-2731717

Timeline

Certification of Achivements - Top 3 YTD 2024 Sales Performance

01-2025

Certification of Achivements - 10 years of Service AWARD

11-2024

ACE It Selling Skills Competition Participants

11-2024

Recognition Outstanding Q3 Performance of 127%

10-2024

Certification of Achivements - Top 3 YTD 2023 Sales Performance

01-2024

Sales ACE Accreditation

12-2023

MYSG Q4 Outstanding Sales Achievement100% Achiever

12-2019

Senior Specialist

Zuellig Pharma Sdn Bhd
11.2019 - Current

MYSG Q1 Outstanding Sales Achievement 100% Achiever

03-2019

Certification of Excellence for Trulicity

12-2018

MYSG Q4 2018 - Champion Play To Learn Trulicity Token

12-2018

Outstanding Team Performance - Best Sales Team in 2H

12-2018

MYSG Q3 Outstanding Sales Achievement 2018 100% Achiever

09-2018

MYSG S1 2018 MVP Champion for Trulicity

06-2018

MYSG Q1 Outstanding Sales Achievement 2018 100% Achiever

03-2018

MYSG Q4 Outstanding Sales Achievement 2017 100% Achiever

12-2017

MYSG 2H 2017 Best Team Award

12-2017

Completion of Trulicity Training Program

11-2017

Top Phenomenal and Dedication Participation in Trulicity Training Program - Individual

11-2017

Senior Product Specialist

Eli Lilly (Malaysia) Sdn Bhd
01.2017 - 11.2019

Employee Engagement (E2) Commitee 2016

12-2016

Employee Engagement (E2) Commitee 2015

12-2015

Humalog Q4 Outstanding Sales Achievement 104.2%

12-2015

Humalog Q3 Outstanding Sales Achievement 107.6%

09-2015

Q1 Outstanding Effient Sales AchievementAchiever by Brand 104.2

03-2015

Q4 Outstanding Sales Achievement 2014

12-2014

Product Specialist

Eli Lilly (Malaysia) Sdn Bhd
10.2014 - 01.2017

Diabetes Educator, Executive

Sime Darby Medical Centre Subang Jaya
09.2011 - 10.2014

Internal training - Diabetes Link Nurses Program

Sime Darby Medical Centre Subang Jaya
09.2011 - 03.2012

Staff Nurse in Medical Surgical Ward

Sime Darby Medical Centre Subang Jaya
01.2009 - 09.2011

Circulating and Scrub Nurse

Sime Darby Medical Centre Subang Jaya
07.2008 - 01.2009

Diploma - Nursing

Academy of Nursing And Health Sciences Subang Jaya Medical Centre
07.2005 - 07.2008

High School -

SMK Pandan
01.2000 - 01.2003

High School - undefined

SMA Tarbiah Diniyah
01.1999 - 01.2000

Primary School - undefined

SRK Kulim
01.1994 - 01.1998

Primary School - undefined

SRK Pangkalan Tentera Udara Kuantan
01.1993 - 01.1994
Nor Farrahannisa Binti FisalSenior Product Specialist