Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Software
Timeline
Generic

Noor Hidayah Abdullah

Sales Manager - Royal Brunei Airlines, West Malaysia
Kuchai Lama

Summary

Experienced in sales and marketing communications since 2011, with a proven track record in revitalizing sales operations and aligning strategies to enhance profitability and client acquisition. Dedicated and results-driven sales management professional skilled at optimizing sales procedures to improve efficiency and performance. Versatile leader known for an analytical mindset and a committed approach to building and guiding high-performing teams.

Overview

15
15
years of professional experience
3
3
years of post-secondary education
2
2
Languages

Work History

Sales Manager

Royal Brunei Airlines
04.2021 - Current
  • Lead airline operation for West Malaysia station.
  • Develop and implement business strategy for Malaysia station and coordinate the overall corporate strategy with local operations, finance, marketing, and administration.
  • Actively monitoring key performance metrics of sales team, identify challenges, and create new solutions applying proven problem-solving techniques.
  • In charge of managing all accounts under Royal Brunei Airlines including Corporate, MICE, Groups and others.
  • Prepare and present sales briefing or proposals to trade partners and communicate sales procedures and ensure adherence to corporate guidelines.
  • Prepare and submit related reports to head office.
  • Foster strong partnerships with travel agencies, tourism boards and related partners to drive sales growth and ensure consistent support.
  • Proactively identify new business opportunities and implement effective sales strategies to achieve revenue goals within the set budget.
  • Collaborate cross-functionally with internal teams to develop and execute initiatives that maximize high-yield revenue from the travel trade network.
  • Led the Royal Brunei Airlines team in West Malaysia.

Sales and Marketing Officer

Royal Brunei Airlines
01.2016 - 10.2020
  • Manage group booking and travel agent inquiries.
  • Lead and manage all trade events for Royal Brunei Kuala Lumpur.
  • Contributes information, ideas, and research to help develop marketing strategies.
  • Helps to detail, design, and implement marketing plans for each product or service being offered.
  • Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels.
  • Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
  • Answers questions from clients about product and service benefits.
  • Maintains excellent relationships with clients through superior customer service.
  • Tracks sales data and works to meet quotas or sales team goals.
  • Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance.
  • Creates and presents regular performance reports for managers and executives.
  • Helps to interview, hire, manage, and direct members of the company's marketing and sales teams.
  • Assigns specific employees to marketing and sales projects or client accounts as needed.
  • Implements and adheres to company policies and procedures.
  • Attends trade shows and travels to meet clients as needed.

Sales & Marketing Communications Manager

Amee Philips Sdn Bhd
01.2015 - 07.2015
  • Manage Commercial Department that includes sales activities and execution.
  • Lead and responsible for guiding the team to complete a project or tasks.
  • Oversee all activity in the showroom including product display, stock count, window display, product presentation, product knowledge as well as security.
  • Plan marketing and branding activities.
  • Manage and coordinate all Amee Philips events.
  • Entertain VIPs, Media representatives, and clients during events.
  • Responsible for all Marketing tools and stock update.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Prepare and adhere to budgets.
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials.
  • Design print ads and publications.
  • Ensure brand messages are consistent.
  • Gather and analyze customer insight.
  • Lead all areas of content generation and production across all media platforms.
  • Drive overall CRM and direct marketing.
  • Engage other organizations within the community.
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
  • Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Marketing Communications Manager

Bakhache Luxuries
03.2012 - 01.2015
  • Brands in-charge : Mouawad, Christofle, Truefitt & Hill, Facets & Maison Francis Kurkdjian.
  • Plan marketing and branding activities.
  • Organize and coordinate events for all brands under Bakhache Luxuries.
  • Prepare marketing strategies alongside other company executives and staff.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Prepare and adhere to budgets.
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials.
  • Design print ads and publications.
  • Ensure brand messages are consistent.
  • Gather and analyze customer insight.
  • Engage consumers on social media.
  • Lead all areas of content generation and production across all media platforms.
  • Drive overall CRM and direct marketing.
  • Engage other organizations within the community.
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
  • Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Assistant Manager Sales Marketing

Mystique Universal Sdn Bhd
09.2010 - 03.2012
  • Brands in-charge : Boucheron, Carrera y Carrera, Van Cleef & Arpels, Rolex.
  • Prepare daily report on sales, staff update, potential clients etc.
  • Deliver sales presentations/proposals to prospective clients with a successful closing rate.
  • Assist Marketing Manager in planning and supervising marketing operations to achieve revenue target.
  • Coordinate with Brand Manager in developing marketing plan and budget.
  • Analyze sales data and determine sales forecast.
  • Recommend creative and cost effective promotional activities.
  • Conduct marketing campaigns and trade shows to promote brand awareness among consumers.
  • Coordinate with art departments to develop window displays and signage.
  • Assist in designing and developing marketing collateral and promotional materials.
  • Maintain customer relationship programs and track customer satisfaction.
  • Collaborate with Advertising Manager to initiate new consumer promotion campaigns and to develop consumer engagement plans.
  • Generate sales and marketing reports to management when needed.
  • Cooperate with the management in the development of marketing programs and criteria to achieve sales goals.
  • Evaluate current marketing program and recommend improvements.
  • Stay updated with latest marketing trends and competitor activities.

Education

Art & Design - Photography & Creative Imaging

Universiti Teknologi MARA
01.2007 - 01.2010

Skills

  • Airline operations management
  • Commercial acumen
  • Verbal and written communication
  • Strategic sales planning
  • Sales analysis
  • Sales team development
  • Business growth strategy
  • Account relationship development
  • Comprehensive marketing strategies
  • Proficiency in MS Office

Accomplishments

  • Led the ASEAN team in presenting the “Promote Inbound China from ASEAN and Borneo” initiative at the Royal Brunei Airlines Sales & Marketing Forum 2025.
  • Initiated a strategic sales and marketing collaboration with AirAsia MOVE.
  • Achieved an 18% increase in station sales revenue for FY2024/25.
  • Supported the launch, operations, and sales & marketing plans for other airline partners under the GSA portfolio, including Qantas Airways and Myanmar International Airways.

Software

Adobe Photoshop

Adobe Illustrator

Airline System - HITIT

Microsoft Excel

Timeline

Sales Manager

Royal Brunei Airlines
04.2021 - Current

Sales and Marketing Officer

Royal Brunei Airlines
01.2016 - 10.2020

Sales & Marketing Communications Manager

Amee Philips Sdn Bhd
01.2015 - 07.2015

Marketing Communications Manager

Bakhache Luxuries
03.2012 - 01.2015

Assistant Manager Sales Marketing

Mystique Universal Sdn Bhd
09.2010 - 03.2012

Art & Design - Photography & Creative Imaging

Universiti Teknologi MARA
01.2007 - 01.2010

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Noor Hidayah AbdullahSales Manager - Royal Brunei Airlines, West Malaysia