Adobe Photoshop
Noor Hidayah Abdullah
Sales Manager - Royal Brunei Airlines, West Malaysia
Kuchai Lama
Summary
Experienced in sales and marketing communications since 2011, with a proven track record in revitalizing sales operations and aligning strategies to enhance profitability and client acquisition. Dedicated and results-driven sales management professional skilled at optimizing sales procedures to improve efficiency and performance. Versatile leader known for an analytical mindset and a committed approach to building and guiding high-performing teams.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Sales Manager
Royal Brunei Airlines
Kuala Lumpur, Federal Territory of Kuala Lumpur
04.2021 - Current
- Lead airline operation for West Malaysia station.
- Develop and implement business strategy for Malaysia station and coordinate the overall corporate strategy with local operations, finance, marketing, and administration.
- Actively monitoring key performance metrics of sales team, identify challenges, and create new solutions applying proven problem-solving techniques.
- In charge of managing all accounts under Royal Brunei Airlines including Corporate, MICE, Groups and others.
- Prepare and present sales briefing or proposals to trade partners and communicate sales procedures and ensure adherence to corporate guidelines.
- Prepare and submit related reports to head office.
- Foster strong partnerships with travel agencies, tourism boards and related partners to drive sales growth and ensure consistent support.
- Proactively identify new business opportunities and implement effective sales strategies to achieve revenue goals within the set budget.
- Collaborate cross-functionally with internal teams to develop and execute initiatives that maximize high-yield revenue from the travel trade network.
- Led the Royal Brunei Airlines team in West Malaysia.
Sales and Marketing Officer
Royal Brunei Airlines
Kuala Lumpur
01.2016 - 10.2020
- Manage group booking and travel agent inquiries.
- Lead and manage all trade events for Royal Brunei Kuala Lumpur.
- Contributes information, ideas, and research to help develop marketing strategies.
- Helps to detail, design, and implement marketing plans for each product or service being offered.
- Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels.
- Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
- Answers questions from clients about product and service benefits.
- Maintains excellent relationships with clients through superior customer service.
- Tracks sales data and works to meet quotas or sales team goals.
- Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance.
- Creates and presents regular performance reports for managers and executives.
- Helps to interview, hire, manage, and direct members of the company's marketing and sales teams.
- Assigns specific employees to marketing and sales projects or client accounts as needed.
- Implements and adheres to company policies and procedures.
- Attends trade shows and travels to meet clients as needed.
Sales & Marketing Communications Manager
Amee Philips Sdn Bhd
01.2015 - 07.2015
- Manage Commercial Department that includes sales activities and execution.
- Lead and responsible for guiding the team to complete a project or tasks.
- Oversee all activity in the showroom including product display, stock count, window display, product presentation, product knowledge as well as security.
- Plan marketing and branding activities.
- Manage and coordinate all Amee Philips events.
- Entertain VIPs, Media representatives, and clients during events.
- Responsible for all Marketing tools and stock update.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Design print ads and publications.
- Ensure brand messages are consistent.
- Gather and analyze customer insight.
- Lead all areas of content generation and production across all media platforms.
- Drive overall CRM and direct marketing.
- Engage other organizations within the community.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Marketing Communications Manager
Bakhache Luxuries
Bangsar, Kuala Lumpur
03.2012 - 01.2015
- Brands in-charge : Mouawad, Christofle, Truefitt & Hill, Facets & Maison Francis Kurkdjian.
- Plan marketing and branding activities.
- Organize and coordinate events for all brands under Bakhache Luxuries.
- Prepare marketing strategies alongside other company executives and staff.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Design print ads and publications.
- Ensure brand messages are consistent.
- Gather and analyze customer insight.
- Engage consumers on social media.
- Lead all areas of content generation and production across all media platforms.
- Drive overall CRM and direct marketing.
- Engage other organizations within the community.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Assistant Manager Sales Marketing
Mystique Universal Sdn Bhd
Starhill Gallery, Kuala Lumpur
09.2010 - 03.2012
- Brands in-charge : Boucheron, Carrera y Carrera, Van Cleef & Arpels, Rolex.
- Prepare daily report on sales, staff update, potential clients etc.
- Deliver sales presentations/proposals to prospective clients with a successful closing rate.
- Assist Marketing Manager in planning and supervising marketing operations to achieve revenue target.
- Coordinate with Brand Manager in developing marketing plan and budget.
- Analyze sales data and determine sales forecast.
- Recommend creative and cost effective promotional activities.
- Conduct marketing campaigns and trade shows to promote brand awareness among consumers.
- Coordinate with art departments to develop window displays and signage.
- Assist in designing and developing marketing collateral and promotional materials.
- Maintain customer relationship programs and track customer satisfaction.
- Collaborate with Advertising Manager to initiate new consumer promotion campaigns and to develop consumer engagement plans.
- Generate sales and marketing reports to management when needed.
- Cooperate with the management in the development of marketing programs and criteria to achieve sales goals.
- Evaluate current marketing program and recommend improvements.
- Stay updated with latest marketing trends and competitor activities.
Education
Art & Design - Photography & Creative Imaging
Universiti Teknologi MARA
01.2007 - 01.2010
Skills
- Airline operations management
- Commercial acumen
- Verbal and written communication
- Strategic sales planning
- Sales analysis
- Sales team development
- Business growth strategy
- Account relationship development
- Comprehensive marketing strategies
- Proficiency in MS Office
Accomplishments
- Led the ASEAN team in presenting the “Promote Inbound China from ASEAN and Borneo” initiative at the Royal Brunei Airlines Sales & Marketing Forum 2025.
- Initiated a strategic sales and marketing collaboration with AirAsia MOVE.
- Achieved an 18% increase in station sales revenue for FY2024/25.
- Supported the launch, operations, and sales & marketing plans for other airline partners under the GSA portfolio, including Qantas Airways and Myanmar International Airways.
Software
Adobe Illustrator
Airline System - HITIT
Microsoft Excel
Timeline
Sales Manager
Royal Brunei Airlines
04.2021 - Current
Sales and Marketing Officer
Royal Brunei Airlines
01.2016 - 10.2020
Sales & Marketing Communications Manager
Amee Philips Sdn Bhd
01.2015 - 07.2015
Marketing Communications Manager
Bakhache Luxuries
03.2012 - 01.2015
Assistant Manager Sales Marketing
Mystique Universal Sdn Bhd
09.2010 - 03.2012
Art & Design - Photography & Creative Imaging
Universiti Teknologi MARA
01.2007 - 01.2010