Nooreliza Che Elies
Asisstant Vice President
Shah Alam,Selangor
Summary
Self-motivated professional with over 20 years of experience in Business Development, Planning & Strategy for corporate organizations, currently serving as Assistant Vice President at Air Selangor Holdings Berhad. Adept at overseeing all aspects of business development and operations from ideation to execution, I bring strong proficiency in business development and strategic planning. Additionally, I possess expertise in agreement negotiation, financial modeling, and a comprehensive understanding of project technicalities.
Overview
21
21
years of professional experience
Work History
Assistant Vice President I, Head of Investment Unit
AIR SELANGOR HOLDINGS BERHAD
4 2023 - Current
- Spearheaded the planning, execution, and oversight of both current operations and new business development projects
- Led the strategic implementation of company communications, website development, and branding initiatives
- Key achievements include process improvement, successful sale of assets, completion of a strategic business plan, reactivation of the residuals project, and financial management.
Manager, Business Development Unit
INDAH WATER KONSORTIUM SDN BHD
12.2010 - 03.2023
- Led strategic planning and business development for new non-core businesses
- Developed comprehensive business plans, financial models, and risk analyses
- Key achievements include spearheading initiatives for reclaimed water development, joint-venture collaborations, and the execution of pilot projects.
Manager, Desludging Business Unit
INDAH WATER KONSORTIUM SDN BHD
01.2019 - 11.2019
- Led the marketing section of the Desludging Business Unit
- Developed and implemented a comprehensive marketing plan and strategy
- Achievements include significant increase in desludging activities, successful campaign launches, and big data analysis for strategic planning.
Senior Executive, Strategic Business Unit
INDAH WATER KONSORTIUM SDN BHD
09.2014 - 06.2017
- Assisted in preparing business proposals and approval papers for commercialization of non-core businesses
- Coordinated, executed, and monitored new businesses under the Strategic Business Unit
- Prepared reports, budgets, and engaged with internal and external stakeholders.
Executive, Business Development
INDAH WATER KONSORTIUM SDN BHD
12.2010 - 08.2014
- Participated in business evaluation processes for non-core business ventures
- Assisted in the execution of approved business proposals
- Responsible for preparing company profiles, reports, and coordinating corporate events
- Achievements include project execution, tender submissions, and waste to wealth initiatives.
Executive, Insurance and Marketing Support
PROTON EDAR SDN BHD
01.2009 - 06.2009
- Responsible for finance and insurance company collaborations, administrative tasks, and support for insurance and marketing
- Assisted in proposal preparation and approval processes
- Liaised with finance and insurance companies and provided assistance to the Head of Department.
Executive, Network Dealers and Development
PROTON EDAR SDN BHD
06.2004 - 12.2008
- Evaluated dealer applications, assisted in network mapping, prepared dealer performance reports, coordinated marketing activities, and fostered relationships with stakeholders
- Responsibilities included sales and after-sales support.
Jr. Executive, Biotechnology & Environmental
GEOMATIKA TECHNOLOGY SDN BHD
12.2003 - 05.2004
- Assisted in the planning, execution, and documentation of commercialization projects
- Collaborated with Geomatika College on syllabi development
- Contributed to the development of LAN applications and ensured alignment with industry standards.
Education
Master of Environmental Management -
GPA: 3.05
BSc. (Hons) Science - Genetic (Conservation Biology) - undefined
GPA: 2.53
SPM - undefined
Skills
Business Development
Corporate & Strategic Planning
Corporate Management
Acquisition and Joint Venture
Stakeholder Planning & Engagement
New Business Identification
Project Management & Monitoring
Waste To Wealth
Water Reclamation Plant
SDG's Project driven
Timeline
Manager, Desludging Business Unit - INDAH WATER KONSORTIUM SDN BHD
01.2019 - 11.2019
Senior Executive, Strategic Business Unit - INDAH WATER KONSORTIUM SDN BHD
09.2014 - 06.2017
Manager, Business Development Unit - INDAH WATER KONSORTIUM SDN BHD
12.2010 - 03.2023
Executive, Business Development - INDAH WATER KONSORTIUM SDN BHD
12.2010 - 08.2014
Executive, Insurance and Marketing Support - PROTON EDAR SDN BHD
01.2009 - 06.2009
Executive, Network Dealers and Development - PROTON EDAR SDN BHD
06.2004 - 12.2008
Jr. Executive, Biotechnology & Environmental - GEOMATIKA TECHNOLOGY SDN BHD
12.2003 - 05.2004
Assistant Vice President I, Head of Investment Unit - AIR SELANGOR HOLDINGS BERHAD
4 2023 - Current
Universiti Kebangsaan Malaysia - Master of Environmental Management,
Universiti Kebangsaan Malaysia - BSc. (Hons) Science - Genetic (Conservation Biology),
St. George's Girls School, Penang - SPM,