Summary
Overview
Work History
Education
Skills
Websites
Timeline
Nooreliza Che Elies

Nooreliza Che Elies

Asisstant Vice President
Shah Alam,Selangor

Summary

Self-motivated professional with over 20 years of experience in Business Development, Planning & Strategy for corporate organizations, currently serving as Assistant Vice President at Air Selangor Holdings Berhad. Adept at overseeing all aspects of business development and operations from ideation to execution, I bring strong proficiency in business development and strategic planning. Additionally, I possess expertise in agreement negotiation, financial modeling, and a comprehensive understanding of project technicalities.

Overview

21
21
years of professional experience

Work History

Assistant Vice President I, Head of Investment Unit

AIR SELANGOR HOLDINGS BERHAD
4 2023 - Current
  • Spearheaded the planning, execution, and oversight of both current operations and new business development projects
  • Led the strategic implementation of company communications, website development, and branding initiatives
  • Key achievements include process improvement, successful sale of assets, completion of a strategic business plan, reactivation of the residuals project, and financial management.

Manager, Business Development Unit

INDAH WATER KONSORTIUM SDN BHD
12.2010 - 03.2023
  • Led strategic planning and business development for new non-core businesses
  • Developed comprehensive business plans, financial models, and risk analyses
  • Key achievements include spearheading initiatives for reclaimed water development, joint-venture collaborations, and the execution of pilot projects.

Manager, Desludging Business Unit

INDAH WATER KONSORTIUM SDN BHD
01.2019 - 11.2019
  • Led the marketing section of the Desludging Business Unit
  • Developed and implemented a comprehensive marketing plan and strategy
  • Achievements include significant increase in desludging activities, successful campaign launches, and big data analysis for strategic planning.

Senior Executive, Strategic Business Unit

INDAH WATER KONSORTIUM SDN BHD
09.2014 - 06.2017
  • Assisted in preparing business proposals and approval papers for commercialization of non-core businesses
  • Coordinated, executed, and monitored new businesses under the Strategic Business Unit
  • Prepared reports, budgets, and engaged with internal and external stakeholders.

Executive, Business Development

INDAH WATER KONSORTIUM SDN BHD
12.2010 - 08.2014
  • Participated in business evaluation processes for non-core business ventures
  • Assisted in the execution of approved business proposals
  • Responsible for preparing company profiles, reports, and coordinating corporate events
  • Achievements include project execution, tender submissions, and waste to wealth initiatives.

Executive, Insurance and Marketing Support

PROTON EDAR SDN BHD
01.2009 - 06.2009
  • Responsible for finance and insurance company collaborations, administrative tasks, and support for insurance and marketing
  • Assisted in proposal preparation and approval processes
  • Liaised with finance and insurance companies and provided assistance to the Head of Department.

Executive, Network Dealers and Development

PROTON EDAR SDN BHD
06.2004 - 12.2008
  • Evaluated dealer applications, assisted in network mapping, prepared dealer performance reports, coordinated marketing activities, and fostered relationships with stakeholders
  • Responsibilities included sales and after-sales support.

Jr. Executive, Biotechnology & Environmental

GEOMATIKA TECHNOLOGY SDN BHD
12.2003 - 05.2004
  • Assisted in the planning, execution, and documentation of commercialization projects
  • Collaborated with Geomatika College on syllabi development
  • Contributed to the development of LAN applications and ensured alignment with industry standards.

Education

Master of Environmental Management -

Universiti Kebangsaan Malaysia
GPA: 3.05

BSc. (Hons) Science - Genetic (Conservation Biology) - undefined

Universiti Kebangsaan Malaysia
GPA: 2.53

SPM - undefined

St. George's Girls School, Penang

Skills

Business Development

Timeline

Manager, Desludging Business Unit - INDAH WATER KONSORTIUM SDN BHD
01.2019 - 11.2019
Senior Executive, Strategic Business Unit - INDAH WATER KONSORTIUM SDN BHD
09.2014 - 06.2017
Manager, Business Development Unit - INDAH WATER KONSORTIUM SDN BHD
12.2010 - 03.2023
Executive, Business Development - INDAH WATER KONSORTIUM SDN BHD
12.2010 - 08.2014
Executive, Insurance and Marketing Support - PROTON EDAR SDN BHD
01.2009 - 06.2009
Executive, Network Dealers and Development - PROTON EDAR SDN BHD
06.2004 - 12.2008
Jr. Executive, Biotechnology & Environmental - GEOMATIKA TECHNOLOGY SDN BHD
12.2003 - 05.2004
Assistant Vice President I, Head of Investment Unit - AIR SELANGOR HOLDINGS BERHAD
4 2023 - Current
Universiti Kebangsaan Malaysia - Master of Environmental Management,
Universiti Kebangsaan Malaysia - BSc. (Hons) Science - Genetic (Conservation Biology),
St. George's Girls School, Penang - SPM,

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Nooreliza Che EliesAsisstant Vice President