NONA JULIA HASHIM

Marketing plans and strategies

• Providing input into college Marketing Strategy
• To manage implementation of college Marketing Plan

Annual Marketing Budget

• Preparation of annual marketing budget
• Manage execution of budget according to policy

Students Admission

• Create registration form
• To be first person giving personal consultation to potential students and parents
• Bring potential students and parents for personal 52 acres campus tour
• To accept registration form and vet through
• Member of selection committee

Marketing Materials

• Preparation and obtaining approval for Management Paper (Proposal Paper)
• Producing marketing prospectus and brochures
• Leading in selection of talents/students’ selection for photoshoot
• Organize and coordinate photoshoot session
• To ensure everything works according to photoshoot schedule and requirements
• Liaising with external consultant for all production issues i.e. concept, content and copywriting
• To update content such latest results or achievements
• Managing stock of all marketing materials i.e. brochures; identify when stocks needs to be replenished
• Producing banners and buntings for Open Day, Awards Day and Education Fairs

KYUEM Merchandise

• Preparation and obtaining approval for Management Paper (Proposal Paper)
• Manage production of readymade merchandise and also custom-made premium items
• Collaborated with Thermos brand within allocated budget in 2023
• Liaising with Procurement Department for procurement process
• Promoting and selling all merchandise during major events i.e. Open Days, Registration Day and Awards Day

KYUEM Open Days

• Producing itinerary, coordinate with other departments and organize college Open Days
• Responsible in producing Open Day artwork to be advertised in Star, The Edge and Sin Chew Newspaper, Afterschool (education online Portal) besides website
• Act as ambassador for College at Open Days and Marketing events
• To select 50 good students to be as Students Ambassador and provide them a briefing
• To arrange and/or conduct tours of campus that are informative and positive experiences that present College in best possible light for prospective students and families

Printed and Online Advertising / Media

• Responsible in negotiating best package price as per allocated budget for online and offline newspaper i.e. Star, The Edge and Sin Chew Newspapers
• Responsible in newspaper space booking with media agencies and tracking advertising as required
• Liaising with Consultants on artwork needed
• Work closely with Principal on write up’s direction
• Assistance with proofreading, copy writing, editing copy and information collection

Education Fairs

• Establishing targeted Education Fairs i.e. Education & Further Studies Fair (Sureworks) and Private International School Fair (PISF) for events in Penang, Johor and Kuala Lumpur
• Coordinating college’s presence at exhibitions both local and internationally i.e. Indonesia, Singapore and Brunei
• Finding right contractor to propose best booth design

School Visits and One- Day College Tour

• Scouting for potential schools
• Work closely with school’s counselor and principal
• One Day College Tour – To invite best 30 students per targeted school and school counselor to College and itinerary is cater specially for them which inclusive of slides presentation by Senior Leadership Team members and campus tour

Revamping and Coordinating Website Updates

• Inviting 3 website developers for goal and objectives briefing
• Involved in pitching and selection process
• Analyze “old” website
• Creating list of desired design changes
• Building Information Architecture and mockups
• Increasing SEO Score

Managing Education Online Portal Afterschool.com

• Responsible in negotiating best package price as per allocated budget
• Gathering and obtaining information from students and other departments for branded content
• Compile all materials and photos from club advisors or students to be submitted to external designer
• Assistance with proofreading, copy writing, editing copy and information collection

Public Relations

• Liaison with, and providing information to, the media (TV3 & Bernama) and arranging interviews with Principal or students where necessary
• Handling VIPs for major events

• Performing research
• Interviewing guests
• Reporting
• Giving on-air news presentations.
• Worked effectively in fast-paced environments.
• Applied effective time management techniques to meet tight deadlines.
• Proven ability to learn quickly and adapt to new situations.

• Calling of quotation
• Dealing with supplier in terms of purchasing
• Liaising with the clients to meet their needs and expectation
• Preparation of the company’s annual business plan and strategic marketing plan
• Conducting PR and marketing for the company, including business negotiations.

• Stocked cabin with safety guides, airsick bags and cleaning products after every flight.
• Conduct cabin security check, being alert and observant for items that may be threat to safety of passengers, crew and aircraft
• Performed pre-flight safety checks to verify oxygen masks, life jackets and other emergency equipment in good working order.
• Ensure cleanliness and tidiness of cabin
• Facilitated boarding process by greeting passengers upon arrival to aircraft and providing direction to seats.
• Demonstrated proper use of safety equipment and seatbelts to inform and educate passengers prior to takeoff.
• Served beverages and food items from refreshment carts and provided information about in-flight offerings to passengers.
• Ensure smooth, timely and organized flow of service.