Ninizam Bin Majinin

• Improved product development efficiency by streamlining processes and implementing new project management tools.
• Presented findings from research studies to senior leadership teams, effectively communicating complex information in a digestible format that informed strategic decisions regarding new products or features.
• Conducted market research to identify new opportunities and target markets.
• Established clear objectives and milestones for the product development team, driving accountability and ownership throughout the process.
• Enhanced team collaboration by introducing cross-functional communication channels and conducting regular progress meetings.
• Collaborated closely with marketing teams to develop cohesive go-to-market strategies that maximized brand exposure upon each new product launch.
• Coached junior staff members on best practices for project management and industry-specific knowledge, fostering professional growth within the team.
• Identified market opportunities, resulting in the successful launch of multiple new products.
• Oversaw development of more than 20 new products each year.

With extensive experience in new product development and market-specific blend creation for Bangladesh, Pakistan, Taiwan, Hong Kong, and Macau, I have successfully proposed technical feasibility solutions, improved product performance, and managed product support to meet quality standards. My consistent delivery on PD work streams, adherence to protocols, and active participation in PDTs have contributed to successful NPI launches and productivity initiatives. Leveraging technical expertise, I have led efforts as a FEs for NPI forums, provided critical technical advice, and ensured accurate TaO code creation for manufacturing synchronization, all while swiftly addressing issues with innovative solutions to ensure seamless operations and product excellence.

Drawing on my comprehensive experience in new product development for the Singapore domestic market and supporting markets such as Japan, Korea, Malaysia, Indonesia, and China, I have contributed to technical feasibility assessments, performance enhancements, and cross-functional initiatives from initial scoping to NPI delivery while maintaining strict governance. I have actively supported quality improvement efforts in collaboration with QA, product maintenance, blending, and NPI teams, ensuring resource capacity is optimized. Additionally, I have overseen system readiness activities like TaO, ensuring product specifications and recipes are accurate and complete before commercial launch, thereby ensuring seamless market entry and product excellence.

With responsibility for leading new blend development in PMD and cigarette sample production in SMD, I have provided extensive support for machine maintenance across both departments, ensuring optimal equipment performance. I have consistently ensured that sample quality data meet strict product specifications, while also designing and executing detailed pilot plant manufacturing schedules to streamline production. Additionally, I have developed and implemented innovative processes and protocols within the pilot plant, enhancing manufacturing efficiency, quality, and consistency, thereby supporting smooth product development and launch activities.