Summary
Overview
Work History
Education
Skills
Software
Reference
Timeline
Generic
Nik Syahirah Nik Azhar

Nik Syahirah Nik Azhar

Senior Merchandiser

Summary

Talented Senior Merchandiser with expertise managing highly talented teams. Skilled in product placement and seasonal marketing. Senior merchandiser wielding broad control over all aspects of retail projects from start to finish.

Overview

6
6
years of professional experience
2
2
Languages

Work History

SR MERCHANDISER

HYLEEN SDN BHD
04.2024 - Current
  • Mentored junior merchandisers to develop their skills and enhance team performance overall.
  • Collected data, monitored project progress and finalized reports before reporting to management.
  • Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
  • Worked closely with management in observing and actively monitoring sales.
  • Optimized inventory management through regular stock audits and collaboration with supply chain teams, reducing excess stock levels.
  • Implemented effective markdown strategies to clear slow-moving items without compromising profit margins.
  • Spearheaded process improvements within the merchandising department, increasing efficiency and reducing operational costs.
  • Managed seasonal merchandise transitions smoothly, ensuring timely delivery of fresh inventory while minimizing leftover stock.
  • Analyzed local markets and opportunities to improve marketing strategies.

SR BRAND EXECUTIVE

STREAM ENTERPRISE(M) SDN BHD
07.2023 - 03.2024
  • Responsible to coordinate cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manages timelines, and ensures timely completion of all deliverables
  • Planning product line-ups according to trade customers' markets that align with the latest trend.
  • Manage the range plan in Season reflecting any changes based on current trade.
  • Assist with product development, pricing, and new product launches, as well as developing new business and collaboration opportunities for bands.
  • Communicate with manufacturers regarding supply and production for both brands.

BUYER (HEAD OF BRAND)

AL-IKHSAN SPORTS SDN BHD
04.2020 - 07.2023
  • Planning strategies to achieve the annual sales & GP quantum target that set by management.
  • Planning and forecasting inventory and sales levels for outright products as for upcoming year planning.
  • Communication with supplier in terms of updating current performance weekly and monthly.
  • Planning and proposing promotion strategy to clear slowmoving item & sub-category.
  • Planning to replenish stocks appropriately in accordance to category / sub-category strategy and consideration to the festive season or events.
  • Planning strategies for SKU distribution point and execute it according to plan timeline.

PRODUCT ANALYST

AL-IKHSAN SPORTS SDN BHD
07.2019 - 04.2020
  • Assist category manager by analyzing the inventory movement especially in football category.
  • Preparing and analyzing the daily sell-through tracking.
  • Preparing, analyzing and summarizing the weekly and monthly report for certain football brand.
  • Providing the monthly data such as ONYR (order not receive yet) and Purchase order for Stock Management team.
  • Works closely with the Marketing team to provide relevant data needed for digital promotions and other materials.

Education

Bachelor of Science - Statistics

UiTM
Kota Bharu, Kelantan, Malaysia
04.2001 -

Diploma - Mathematical Sciences

UiTM
Segamat, Johor, Malaysia
04.2001 -

Skills

Supplier negotiation

Software

Excel & Google Sheet

Word

Power Point

Reference

Muhammad Hakim Qursin Sharim Bakari

Business Development Manager

+6013-7967258

hakimqursin@hyleen.my

Timeline

SR MERCHANDISER

HYLEEN SDN BHD
04.2024 - Current

SR BRAND EXECUTIVE

STREAM ENTERPRISE(M) SDN BHD
07.2023 - 03.2024

BUYER (HEAD OF BRAND)

AL-IKHSAN SPORTS SDN BHD
04.2020 - 07.2023

PRODUCT ANALYST

AL-IKHSAN SPORTS SDN BHD
07.2019 - 04.2020

Bachelor of Science - Statistics

UiTM
04.2001 -

Diploma - Mathematical Sciences

UiTM
04.2001 -

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Nik Syahirah Nik AzharSenior Merchandiser