NIK FAKHRUL ADLY NIK HUSIN
Petaling Jaya
Summary
Adept sales and business development professional, ready to help your company grow. Skilled in key account management and strategic partnerships. Excited to align business strategies with sustainability and regulatory standards for success.
Seasoned Consul known for productive and efficient task completion. Excel in diplomatic communication, crisis management, and international law. Skilled at leveraging negotiation, problem-solving, and cultural sensitivity to excel in complex environments.
Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.
Overview
17
17
years of professional experience
4002
4002
years of post-secondary education
Work History
Corporate Strategic Business Consul
Aura Outdoors Sdn Bhd
Kuala Lumpur
07.2023 - Current
- Grew account portfolio by 35% YoY through strategic bundling and targeted outreach.
- Advised SMEs and startups on business development and market-entry strategies, aligning sales operations with sustainability and regulatory standards.
- Partnered with Yayasan Hijau to enhance multi-sector stakeholder engagement and green initiatives.
Senior Account Manager, Commercial Fuels Business
PETRONAS
Kuala Lumpur
01.2019 - 11.2022
- Managed a portfolio of over 50 commercial business key account of Petronas Dagangan Berhad (PDB), achieving a margin over RM80 million and facilitating the sale of 500 million liters fuels which 120% of annual sales targets consecutively over 3 years.
- Led national-level key account portfolio across aviation, fleet, and industrial segments.
- Negotiated and successfully handled contracts ranging from MYR 24 million to MYR 30 million annually consisting of MNCs, GLCs and SMEs.
- Drove account database performance strategies via CRM tools and Salesforce.com, resulting in a 40% increase in customer retention.
- Developed strategic partnerships with travel operators and logistics giants, integrating fuel loyalty solutions.
- Played a key role in digital transformation, integrating CRM solutions to streamline B2B engagement.
- Promoted health, safety, and environmental (HSE) standards through collaborative programs with internal teams and external partners, fostering a culture of compliance and awareness.
- Collaborated with internal marketing teams to support campaign rollouts for new service offerings, enhancing market visibility and customer engagement.
Assistant Manager, Regional Sales, Commercial
PETRONAS
East Region
04.2014 - 12.2018
- Successfully drove a 25% increase in commercial fuel volume for dedicated regional sales revenue while optimizing project costs through strategic channel partner onboarding.
- Directed cross-functional initiatives as project manager for construction of marine fuel bunker facilities at Tok Bali Supply Base Terminal in Kelantan and Kuala Terengganu crew change terminal, enhancing regional fuel supply capabilities.
- Upon completion, the supply chain fuel supply to vessels from this region is more cost effective which shows as a 30% increase in sales volume.
- Spearheaded HSE & terminal operation training programs to meet upstream industry standards, earning global recognition as a terminal supply base with partners like PETRONAS, ExxonMobil, and regulatory bodies.
Sales Head, Toyota Sales Outlet
UMW TOYOTA MOTOR
Kuala Lumpur
01.2009 - 03.2014
- Achieved four consecutive Toyota Sales Star Awards from 2010 to 2013 for outstanding sales performance.
- Led a high-performing sales team of 15-20 members, consistently achieving annual vehicle sales in the range of 1000-1200 units.
- Secured fleet accounts with JPJ, BOMBA, YTL, and Sunway, driving outlet revenue growth and improving strategic planning.
Education
Bachelor of Business Administration (Hons) - Finance
Universiti Teknologi MARA (UiTM)
Shah Alam, MalaysiaHigh School Diploma - Sijil Pelajaran Malaysia (SPM)
Kolej Islam Sultan Alam Shah
Klang, MalaysiaSkills
- Go-to-market strategy
- Sales performance management
- Key Account Management
- Account Management
- B2B & B2C
- PartCRM Tools
- Negotiation
- Contract Management
- Project Management
- Account Management
- Salesforce
- Cross-functional Leadership
- Team leadership
- Communications
- Client Experience
- Problem Solving
- Adaptability
- Strategic marketing
- Project management
- Key account management
- Customer relationship management
- Business development
- Digital transformation
- Effective communication
- Stakeholder engagement
- Contract negotiation
Timeline
Corporate Strategic Business Consul
Aura Outdoors Sdn Bhd
07.2023 - Current
Senior Account Manager, Commercial Fuels Business
PETRONAS
01.2019 - 11.2022
Assistant Manager, Regional Sales, Commercial
PETRONAS
04.2014 - 12.2018
Sales Head, Toyota Sales Outlet
UMW TOYOTA MOTOR
01.2009 - 03.2014
Bachelor of Business Administration (Hons) - Finance
Universiti Teknologi MARA (UiTM)
High School Diploma - Sijil Pelajaran Malaysia (SPM)
Kolej Islam Sultan Alam Shah
Languages
- English
- Malay