Nicole Denise Hii

Key Responsibilities:

• Support and development and execution of brand communication strategies to strengthen APRIL's global and regional presence across both Cutsize and Offset products.
• Manage content planning, creation, and approval processes across owned and paid media channels including social media platforms (LinkedIn, Instagram and Facebook) and website.
• Coordinate with internal stakeholders and agencies on campaign development, creative direction and digital marketing initiatives to ensure consistent brand messaging.
• Drive social media engagement and performance, analyzing KPIs such as reach, engagement rate and targeted ads vs reach.
• Develop premiums such as Red Packet and Calendar, reinforcing sustainability commitment and initiatives to our external stakeholders.

Key Achievements:

• Streamlined social media content workflow and strategy, improving consistency in contents and messaging.
• Supported launch of Paper World exhibition happening in Dubai.
• Supported Brand Health Survey for both key products in Malaysia, Singapore and Indonesia, provided insights and strategy for each country.

Key Responsibilities:

• Strategic Brand Leadership - Champion the long-term strategic vision for Kirin Ichiban brand, ensuring that it remains aligned with overall business goals and continues to differentiate itself within the premium beer category.
• Budget Management & ROI Optimization - Manage the brand’s marketing budget, ensuring efficient allocation of resources to maximize return on investment. Continuously monitor campaign performance and make data-driven adjustments to optimize outcomes.
• Partnerships & Sponsorships - Identify and manage strategic partnerships, sponsorships, and collaborations that enhance brand visibility and reinforce the premium positioning of both brands. Foster relationships with external agencies, media partners, and event organizers.
• Performance Metrics & Reporting - Establish KPIs for all marketing initiatives and track performance regularly.
• Leadership & Mentorship - Mentor junior brand managers for both trade and consumer, fostering a culture of creativity, collaboration, and performance excellence within the Kirin department
• Regional Principal Engagement - Act as the key liaison with regional principals to ensure brand strategies are effectively executed across different markets. Work collaboratively to adapt global strategies to regional and ensure alignment on brand positioning and objectives.

• Brand Strategy Development - To create and execute a long term brand strategy for Kirin Ichiban by ensuring the alignment of business objectives and positioning the brand as one of the premium beer choice in the beer market
• Market Research & Consumer Insights - Conduct market analysis, customer segmentation, and competitor research to inform strategic decisions and identify growth opportunities for the brand factoring pricing, branding and market activations
• Campaign Management - Oversee the planning and execution of marketing campaigns including digital, print, in-store activations, and event sponsorships to build brand awareness and loyalty
• Brand Positioning & Messaging - Ensure consistent brand messaging across all marketing channels, reinforcing Kirin Ichiban’s positioning as a premium Japanese beer. Work closely with creative teams to develop compelling brand narratives and advertising materials
• Budget Management - Manage the brand’s marketing budget, optimizing spend across various channels to maximize ROI and achieve brand growth goals
• Performance Tracking & Reporting - Monitor and evaluate the effectiveness of marketing activities, utilizing data and analytics to measure success and adjust strategies as needed.

• Managed 7 alcohol brands and marketing materials to each individual brands and trade partners in Central, North and South region.
• Brand market research analysis by identifying customer needs, market strengths and dive into competitor strategies
• Worked closely with internal teams and brand principal to deliver cohesive and impactful campaigns.
• Effectively managed the organization’s social media presence.
• Managing marketing budget, allocating resources efficiently to maximize ROI

• PROMO ID creation (Trade Promos) - Sponsorship, B.B.D Trade Promo, Trade Activation Promo by using SAP platforms
• Point of Sales Material (POSM) orders and allocation and controlling the budget within the sales organization
• Adhoc Task (Compilation, Event Planning)
• Worked well independently and with a team to efficiently solve problems and execute promotions/campaigns
• Organized and prioritized work to complete assignments in a timely, efficient manner.
• Established and maintained advantageous working relationships.