Nicki Beh
Head Of Sales
Shah Alam,Selangor
Summary
An accomplished professional with extensive experience in the Aesthetic and Healthcare sectors across Southeast Asia, I excel in sales, marketing, and client management. My career is characterized by a proven ability to drive sales growth, build robust client relationships, and provide strategic guidance for new business ventures. Skilled in conducting educational workshops, launching new products, and navigating regulatory landscapes, I have successfully led key account management and strategy formulation, resulting in outstanding business outcomes. Known for my proactive approach, I excel in identifying market opportunities, optimizing operational efficiencies, and delivering tailored solutions that drive growth in competitive markets.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Head of Sales, Aesthetic.
Elogio Asia Pte Ltd
01.2024 - Current
- Delivered engaging presentations at industry events, showcasing company offerings and attracting prospective clients.
- Ensured brand consistency across all communication materials by working closely with marketing colleagues.
- Established a robust pipeline of prospects through diligent prospecting efforts, leading to consistent increases in new business opportunities.
- Demonstrated strong industry knowledge and a proactive approach to helping clients navigate the complexities of setting up and expanding their clinics.
- Assisted clients in navigating regulatory requirements, ensuring compliance with local health regulations and licensing processes.
- Provided insights on clinic layout, equipment procurement, and service offerings to enhance operational efficiency and patient experience.
- Advised clients on the introduction of new brands and products, leveraging industry knowledge to ensure successful market entry and growth.
- Analyzed market trends to identify new opportunities for business expansion and growth.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Acted as a trusted advisor, continuously updating clients on industry trends, new opportunities, and best practices.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Mentored junior sales staff, fostering professional growth and contributing to overall team success.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Performed supplier risk evaluations and supported regulatory inspections.
Key Account Manager
Elogio Asia Pte Ltd
04.2022 - 01.2024
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Demonstrated sensitivity to new investors by recommending tailored total solutions to startup clinics, effectively expanding market share and driving growth in a competitive landscape.
- Advised clients on the introduction of new brands and products, leveraging industry knowledge to ensure successful market entry and growth
- Maintained a high level of industry knowledge by attending relevant conferences, seminars, and workshops, contributing to the development of innovative solutions for clients.
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
Key Account Lead
MENARINI Group
11.2019 - 03.2022
- Organized networking events and attended industry conferences, promoting brand awareness among prospective clients while building valuable connections in the field.
- Provided strategic guidance and comprehensive advisory services to clients in setting up new clinics, resulting in single-handedly achieve total 2020 departmental sales target within Q1 2020.
- Propose and execute in-clinic marketing activities to build clientele for the customers which includes staff training, product presentation and clinic demo.
- Led team meetings and provided ongoing support for junior account managers, fostering professional development and team cohesion.
- Identified growth opportunities within existing accounts, expanding business and increasing market share.
- Developing trust relationships with a portfolio of major clients
- Prepare regular reports of progress and forecasts to upper management using key account metrics.
- Directed training programs and development paths for in-clinic managers and supervisors.
Aesthetic Product Specialist
MENARINI Group
04.2018 - 10.2019
- Created brand awareness among clinics in assigned territories and closed the year with a 70% target achievement in 2019 - All Key Accounts achieved respective targets for 2019
- Organized aesthetic workshops by liaising with clinics and speakers to follow-up with all licensing and documents applications.
- Identify and develop new aesthetic client accounts within the assigned territory to increase product endorsement and usage Prepare one-to-one and/or group product presentation in a professional manner to aesthetics/ surgeon or other decision makers.
- Reviewed and analyzed customer feedback, incorporating valuable suggestions into future product iterations.
Product Specialist
Venusys Medical Sdn Bhd
07.2015 - 03.2018
- Achieve 100% of the target given in 2016-2017.
- Responsible for the sales aesthetic products within region.
- Plan, organize and implement selling activities in line with the plan for the aesthetic business and achieve or exceed the annual and quarterly sales objectives through the use of professional selling skills, time and territory management.
- Ensure effective sales and customer training on the specialized products through sales pitches, product demos and other training aids.
- Uses detailed knowledge of competitor products’ features and benefit during sales calls to improve sales.
- Assist in the development of new tools and tactics to increase the effectiveness of sales strategies.
- Collaborated with cross-functional teams to streamline product development processes.
Marketing Executive
Servicom Medical Sdn Bhd
03.2013 - 06.2015
- Promoting aesthetic products to existing and potential customers.
- Adapts and optimizes approach and communications style during sales calls, responding appropriately to customer needs.
- Building relationship with customers.
- Identify market opportunities by identifying consumer requirement, competitive strength and weakness and promotion programs to increase sales.
- Ensure effective sales and customer training on the specialized products through sales pitches, product demos and other training aids.
- Leveraged data-driven insights and customer feedback to continuously refine marketing strategies for optimal results.
Education
Bachelor’s Degree - Computer Science, Networking
University Technical Malaysia
Malacca 01.2007 - 04.2011
Skills
Clinical Support
Languages
English
Bilingual or Proficient (C2)
Bahasa Malaysia
Bilingual or Proficient (C2)
Mandarin
Very Good
Cantonese
Very Good
Timeline
Head of Sales, Aesthetic.
Elogio Asia Pte Ltd
01.2024 - Current
Key Account Manager
Elogio Asia Pte Ltd
04.2022 - 01.2024
Key Account Lead
MENARINI Group
11.2019 - 03.2022
Aesthetic Product Specialist
MENARINI Group
04.2018 - 10.2019
Product Specialist
Venusys Medical Sdn Bhd
07.2015 - 03.2018
Marketing Executive
Servicom Medical Sdn Bhd
03.2013 - 06.2015
Bachelor’s Degree - Computer Science, Networking
University Technical Malaysia
01.2007 - 04.2011
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