Nicholas Cheah Chee Hui
ICT (Information and Communication Technology) Solution, Sales & Marketing
Kuala Lumpur
Summary
Dynamic ICT leader with a proven track record at Huawei Technologies over 15 years, specializing in solution architecture and strategic sales planning. Expert in driving business growth through innovative ICT solutions and key account management. Passionate about customer-centric approaches, I successfully led the U Mobile 5G project, enhancing market positioning and fostering cross-functional collaboration.
Overview
18
18
years of professional experience
Work History
Head of ICT Solution, Sales & Marketing
Huawei Technologies
06.2019 - Current
- As strategic ICT leader, driving solution development, marketing strategy, and business growth in telecommunications and technology sectors. Proven track record in leading cross-functional teams, designing innovative ICT solutions (Telecommunication Technologies, Networking, Computing Technologies, Data Center, Site Power, Solar Power), and executing go-to-market strategies that deliver measurable revenue results.
- Led a multi-disciplinary team of solution architects, product managers, and marketing professionals, developed end-to-end ICT solutions, driving adoption among telco operators and enterprise clients.
- Participated in industry events, trade shows, and conferences to represent the company''s brand and forge new business connections.
- Built strategic alliances with technology vendors and ecosystem partners, expanding solution capabilities.
- Directed pre-sales activities, supporting high-value bids and proposals with technical-commercial leadership.
- Mainly responsible account of U Mobile, TIME, REDtone, DNB, YTL, Altel etc.
- Key Accomplishments: U Mobile 5G project breakthrough, TIME FTTR, WiFi7 first deployment in Malaysia market, REDtone Jendela rural connectivity projects, Malaysia first 5G-A technology MetaAAU deployment in Penang, smart retail use case deployment, first global commercial invisible antenna.
Malaysia Telecommunication RAN Solution Manager
Huawei Technologies
01.2016 - 06.2019
- Work as Malaysia Telecommunication Radio Access Network (RAN) Solution Manager, responsible for Malaysia Telecommunication Carrier Network market.
- Led product lifecycle management of Radio Access Network (RAN) solutions, from requirements gathering to market launch.
- Defined product roadmaps aligned with 2G, 3G, 4G, 5G, and emerging wireless technologies, ensuring competitiveness and customer relevance.
- Collaborated with engineering, R&D, and solution architects to design and deliver innovative RAN features (capacity, coverage, optimization).
- Worked with sales and pre-sales teams to support bids, proposals, and customer engagements for major telecom operators.
- Conducted market intelligence and competitor benchmarking to guide pricing, positioning, and feature prioritization.
- Key Accomplishments: U Mobile 4.5G network modernization, U Mobile & Singapore StarHub first International 5G SA roaming in the world, first digital Indoor system deployment in Malaysia
SP Region Telecommunication RAN Solution Manager
Huawei Technologies
12.2010 - 01.2016
- Work as Southern Pacific Regional Telecommunication Radio Access Network (RAN) Solution Manager, responsible for Huawei Southern Pacific Region Carrier Network market, include countries of Australia, New Zealand, Malaysia, Singapore, Indonesia, Philippines.
- Supported the Southern Pacific Regional sales team in promoting and selling Radio Access Network (RAN) solutions.
- Engaged with telecom operators to capture technical and business requirements for RAN deployments.
- Prepared and delivered technical presentations, product demonstrations, proof-of-concept trials, bill of quantity (BOQ), quotation to customers.
- Developed bid responses, RFP/RFQ proposals, and solution documentation in collaboration with product and engineering teams.
- Designed and proposed customized RAN solutions, including Radio Controller BSC/RNC, Radio Base Station (BTS, NodeB, eNodeB, gNodeB), Small Cell etc.
- Key Accomplishments: Australia Vodafone Hutchison nationwide 2G & 3G network modernization, New Zealand Vodafone 2G & 3G nationwide modernization project, Indonesia Indosat West Jawa 2G & 3G network modernization project, Philippines SMART Metro Manila 3G & 4G network modernization project.
Product Engineer
Western Digital
02.2008 - 11.2010
- Led product engineering activities for hard disk drives (HDD), from design validation through mass production.
- Collaborated with United States R&D, Malaysia and Thailand manufacturing Plant, to ensure product readiness and smooth transfer to high-volume manufacturing.
- Defined product specifications, test plans, and qualification processes for new HDD models.
- Analyzed yield, reliability, and performance data to drive continuous improvement in product quality.
- Investigated field returns, failures, and customer feedback to identify root causes and implement corrective actions.
- Worked with suppliers and component vendors to resolve design, material, and process issues.
- Supported cost-reduction initiatives through design optimization, process improvement, and material changes.
- Prepared product documentation, technical reports, and customer support material.
- Key Accomplishments: Assigned as the team lead of HDD (Hard Disk Drive) filler servo sector, successfully transfer Western Digital first 5 disks enterprise hard disk drive product from US to Malaysia plant, and drive it into volume with yield of >95%.
Education
Bachelor of Science - Electrical And Electronic Engineering
University of Northumbria
Newcastle 04.2001 -
High School Diploma -
KDU College
Petaling Jaya, Selangor, Malaysia 04.2001 -
Secondary School -
Chong Hwa Independent High School
Kuala Lumpur, Malaysia 04.2001 -
Primary School -
Sekolah Jenis Kebangsaan (C) Yuk Choy
Ipoh 04.2001 -
Skills
ICT Solutions Architecture & Integration
Accomplishments
1. 2025 - U Mobile 5G project breakthrough (https://soyacincau.com/2025/04/15/u-mobile-signs-huawei-zte-for-malaysia-second-5g/)
2. 2025 - Malaysia first 5G-A technology MetaAAU deployment in Penang (https://www.malaysianwireless.com/2025/02/u-mobile-huawei-5g-penang-bridge/)
3. 2025 - Deliver smart retail use case in U Mobile Sunway Pyramid Flagship Store, such as digital price tag and AI-powered CCTVs with smart security functions. (https://soyacincau.com/2025/01/24/u-mobile-opens-2nd-flagship-store-sunway-pyramid-with-malaysia-first-in-store-immersive-dome/)
4. 2024 - Deploys first global commercial invisible antenna (https://www.malaysianwireless.com/2024/02/u-mobile-huawei-invisible-antenna/)
5. 2023 - Implement first 8T8R & BladeAAU technology in Malaysia, user experience gain up to 41% (https://soyacincau.com/2023/11/07/u-mobile-huawei-blade-aau-8t8r-first-live-test-malaysia-4g-network/)
6. 2022 - Deploys single cell & low band 4T4R technology (https://www.pressreader.com/malaysia/the-sun-malaysia/20221221/281715503677156)
7. 2019 - Complete world's first international 5G SA roaming to take place in Malaysia and Singapore (https://soyacincau.com/2019/12/31/u-mobile-starhub-first-5g-standalone-roaming-trial/)
Timeline
Head of ICT Solution, Sales & Marketing
Huawei Technologies
06.2019 - Current
Malaysia Telecommunication RAN Solution Manager
Huawei Technologies
01.2016 - 06.2019
SP Region Telecommunication RAN Solution Manager
Huawei Technologies
12.2010 - 01.2016
Product Engineer
Western Digital
02.2008 - 11.2010
Bachelor of Science - Electrical And Electronic Engineering
University of Northumbria
04.2001 -
High School Diploma -
KDU College
04.2001 -
Secondary School -
Chong Hwa Independent High School
04.2001 -
Primary School -
Sekolah Jenis Kebangsaan (C) Yuk Choy
04.2001 -