NG YEW PENG
Assistant Vice President, System Integration and Workflow Automation
Petaling Jaya,Selangor
Summary
Dedicated professional with over 20 years of experience in the media and professional audiovisual fields. Self-motivated technologist dedicated to enhancing key systems, process optimization and improving operation turnaround time. Competent in both project delivery and planning, which contributed to successfully finishing key projects. Knowledgeable in agile technique while collaborating with various teams.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
7
7
Certifications
Work History
Assistant Vice President, System Integration and Workflow Automation
Astro
Kuala Lumpur, Kuala Lumpur
04.2021 - 10.2024
- Primary lead for system integration with new advanced technology and in parallel focus on broadcast platform functionality enhancements to enable robust and failure proof infrastructure design.
- Conduct detailed review of new system designs and recommend appropriate technology and solutions that meets project objectives
- Engaging stakeholders to document user/business requirements and manage requirements in line with project objectives and business needs
- Drive, coordinate, and track all activities impacting system implementation including system procurement, design review, logistics, communications, system testing and commissioning.
Regional Sales and Marketing
Panasonic Connect Asia
Singapore, Singapore
04.2018 - 01.2021
- Planning and execution of sales strategy to achieve US$3M sales of products and solutions from the assigned territory of Singapore, Malaysia, and Vietnam
- Oversees sales order management, forecast and pipeline management for the responsible product category
- Establishing the framework for distribution business by standardizing the processes such as setting MSRP, discount structures, incentive schemes and stock proposals
- Execute direct approach activities to build rapport and working relationship with decision makers to generate new project pipelines.
Product Specialist
Panasonic Connect Asia
Singapore, Singapore
07.2011 - 04.2018
- Work with global business units and product planning by providing intel using 4P marketing mix and data analysis to ensure a competitive merchandise roadmap
- Collaborate with cross-functional teams to develop Go-To-Market campaign and key account strategies to generate sales lead
- Drive the customer's journey from determining project requirements, system designs, proof of concepts, and solution presentations in concise visualization formats
- Provide customers with value-added services and executing customer satisfaction enhancement programs.
Account Manager
Formis Media Teknologi Sdn Bhd
01.2006 - 01.2011
- Successfully secured multiple tenders from Media Prima worth RM2mil
- Projects completed includes IT solutions for enterprise storage system, enterprise workstation, media management system and Newsroom System
- Foster and maintain a healthy relationship with a portfolio of key accounts to ensure customer satisfaction and maintain as preferred partner
- Develop strategic proposals, marketing collaterals, project plans, SOW, and digital audits to generate a sales lead.
Information Technology Officer
Malaysia Pacific Corp Berhad
03.2005 - 01.2006
- Responsible for supporting colleagues, maintenance, servicing IT systems and infrastructure.
Education
Bachelor of Computing - Computer Science and Software Development
Deakin University
Victoria, Australia 08.2003 - 10.2004
Diploma, ICT - Business Information Systems
Mantissa Institute
Malaysia 01.2001 - 01.2003
A-Levels - South Australian Matriculation
Taylor's College
Kuala Lumpur 01.2000 - 11.2000
Skills
Project Management
Accomplishments
- Dynamic Contextual Advertising - A new revenue generating platform that allows marketers to advertise to their audience based on content being consumed.
- Single Site Operation (RM2Mil) - Streamlining the datacenter systems, optimizing infrastructure resources, and migrate 24/7 live operations to the primary location to reduce OPEX expenditure by 30%.
- Successful bidding for 2 turnkey projects from Vietnam National Assembly to supply and integrate AV products and third-party equipment worth US$500k.
- Implementing a successful growth strategy for a product portfolio which resulted in sales growth of 30% year-on-year.
Languages
English
Native
Chinese (Cantonese)
Intermediate
Chinese (Mandarin)
Intermediate
Malay
Fluent
Certification
Panasonic Basic Business Philosophy
References
References available upon request.
Timeline
Assistant Vice President, System Integration and Workflow Automation
Astro
04.2021 - 10.2024
Negotiation Skills for Sales and Marketing Professionals
10-2019
How To Win and Retain Customers in a Hyper Competitive Economy
09-2019
Regional Sales and Marketing
Panasonic Connect Asia
04.2018 - 01.2021
Professional Video Camera Basics
09-2013
Professional Video HD Basics
09-2013
Panasonic Basic Business Philosophy
02-2013
Cisco Certified Network Associate
07-2011
Product Specialist
Panasonic Connect Asia
07.2011 - 04.2018
Avid Certified Support Representative for Storage (ACRS)
11-2006
Account Manager
Formis Media Teknologi Sdn Bhd
01.2006 - 01.2011
Information Technology Officer
Malaysia Pacific Corp Berhad
03.2005 - 01.2006
Bachelor of Computing - Computer Science and Software Development
Deakin University
08.2003 - 10.2004
Diploma, ICT - Business Information Systems
Mantissa Institute
01.2001 - 01.2003
A-Levels - South Australian Matriculation
Taylor's College
01.2000 - 11.2000
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