Summary
Overview
Work History
Education
Skills
Timeline
Generic

NEETA CHRISTINA TAY

Summary

Collaborative leader with dedication to partnering with coworkers to enhance employee engagement, boost performance and empowering work culture. Encouraging individual and analytical problem-solver with talents for team building, leading and motivating; in addition to excellent customer relations aptitude and relationship-building skills.

Overview

16
16
years of professional experience

Work History

CEO

Neetbites
05.2021 - Current
  • Generated more than RM40,000 in sales for the first quarter with successful marketing, sales and customer relations approaches.
  • Corresponded with online customers to address questions or feedback about products, policies or shipping methods.
  • Promoted products in online communities through influencer marketing campaigns, Facebook groups and social media advertising.
  • Managed financial tracking, inventory coordination and social media marketing.
  • Social media management, content creation, reels, product photography, video shooting.
  • Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
  • Tracked consumer behavior to develop robust customer acquisition and retention programs.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships to establish long-term business growth.
  • Organized promotional events and interacted with mass market to increase sales volume.

CEO

396 EAST
01.2018 - 04.2021
  • Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
  • Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Enhanced product awareness by taking pictures of new and available product offerings and posting to company's website and media accounts.
  • Managed financial tracking, inventory coordination and social media marketing.

Legal Staff

NCDV (National Centre for Domestic Violence)
01.2017 - 10.2017
  • Processed court ordered emergency injunctions to applicants/ victims of domestic violence.
  • Handled an average of 5 cases weekly where my day to day responsibilities entailed interviewing victims of abuse, compiling their statements and drafting a legal document (Witness Statement) for the judge to consider granting an emergency injunction.
  • The Witness Statements drafted daily was the single, most crucial legal document a Family Court judge would peruse in assessing the merit of the case.
  • Assisted barristers with research, trial preparation, and document drafts for court submittal.

Wealth planner

Prudential Assurance Malaysia Berhad
07.2006 - 08.2014
  • Recognized as top 5% wealth planners in Malaysia and awarded “Top Agent of the Year” (2007).
  • Awarded "PruAmbassador"; aimed to recognize top performing wealth planners nationally for annual sales exceeding RM250,000 (2008).
  • Formally commended for quality of sales through multiple quarterly and yearly sales awards and overseas incentive trips.
  • Conducted team based training and implemented a sales training module which set agents up for success in achieving sales targets and KPIs (2009-2014).
  • Led a team of 20 wealth planners; specifically monitoring their sales, facilitating training and overseeing their strategic employment direction (2010- 2012).
  • Promoted to Assistant Unit Manager, based on top performance and proven leadership capabilities (2012-2014).


Co-founder & CEO

Whoot Events
06.2009 - 01.2011
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Created, conceptualized, sourced décor and event materials.
  • Supervised onsite team of caterers, audio-visual technicians, facility management team and other vendors.
  • Successfully executed a dozen small to medium scaled events, garnering

Corporate Sales Executive

Inncci Technologies
06.2005 - 06.2006
  • Managed a client portfolio for Iris Recognition devices, focusing on sales and after sales service.
  • Managed clients' expectations by being the middle person between the end users and the technical team.
  • Daily responsibilities included creating proposals, finding new leads, managing existing clients, managing installation at clients' sites, completing reports.

Education

Masters of Science (International Business) -

Henley Business School, University of Reading
12.2015

GDL (U.K. Law Practice Conversion Course) -

University of Law
01.2017

Bachelor of Laws (LLB) -

University of London External
Malaysia
12.2005

Skills

  • Financial literacy
  • Organizational skills
  • Business Development
  • Promotional Campaigns
  • Conflict Resolution
  • Product and Service Sales

Timeline

CEO

Neetbites
05.2021 - Current

CEO

396 EAST
01.2018 - 04.2021

Legal Staff

NCDV (National Centre for Domestic Violence)
01.2017 - 10.2017

Co-founder & CEO

Whoot Events
06.2009 - 01.2011

Wealth planner

Prudential Assurance Malaysia Berhad
07.2006 - 08.2014

Corporate Sales Executive

Inncci Technologies
06.2005 - 06.2006

Masters of Science (International Business) -

Henley Business School, University of Reading

GDL (U.K. Law Practice Conversion Course) -

University of Law

Bachelor of Laws (LLB) -

University of London External

Similar Profiles

CREATE PROFILE
NEETA CHRISTINA TAY