Summary
Overview
Work History
Education
Skills
Overallachievement
Personal Information
Timeline
Generic
NATALIE LIOW SUE LIN

NATALIE LIOW SUE LIN

Marketing & Sales Strategist - Bank
Kuala Lumpur,W.P

Summary

Team Leader experienced in directing activities of workgroups. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker, and consensus builder.

Overview

19
19
years of professional experience
5
5
years of post-secondary education
4
4
Languages

Work History

CCPL SG Team Leader

Price Solution Sdn Bhd
Petaling Jaya, Selangor
10.2024 - Current
  • Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
  • Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
  • Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
  • Mentored junior staff members, helping them develop their leadership potential and advance in their careers.
  • Lead a team of telemarketers in Malaysia, focusing on acquiring and servicing customers from Singapore for consumer credit products, including personal loans, credit cards, and other financial services.

CCPL Team Leader

Price Solution Sdn Bhd
Petaling Jaya, Selangor
04.2019 - 10.2024
  • Lead & Manage Sales Team: Supervise and guide a team of 12-15 telemarketers, providing leadership and support to ensure individual and team sales goals for personal loan products are consistently met or exceeded
  • Develop Sales Strategies: Create and implement targeted sales strategies, scripts, and campaigns to drive leads and increase conversions for personal loan products
  • Monitor Team Performance: Track individual and team sales performance, providing regular feedback, performance evaluations, and coaching to improve productivity and achieve sales targets
  • Conduct Training & Development: Provide ongoing training, coaching, and development opportunities to ensure telemarketers are knowledgeable about personal loan offerings, compliance regulations, and effective sales techniques
  • Ensure Compliance & Quality Assurance: Ensure all team members adhere to industry regulations, company policies, and quality assurance standards while maintaining high levels of customer service
  • Optimize Sales Processes: Continuously analyze and optimize sales processes, including call scripts and CRM utilization, to improve lead conversion rates and streamline workflows
  • Client Relationship Management: Build and maintain strong relationships with prospective customers, ensuring a positive and professional experience throughout the sales process
  • Reporting & Data Analysis: Prepare regular performance reports, sales projections, and forecasts for management, offering insights into trends, successes, and areas for improvement
  • Collaboration with Other Departments: Work closely with other departments (e.g., underwriting, customer service, and marketing) to ensure smooth loan approval processes and maximize sales opportunities.
  • Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.

Marketing Executive

Earth Synergy Sdn.Bhd
Kuala Lumpur, Kuala Lumpur
09.2014 - 12.2015

Company Overview: PROPERTY DEVELOPER

  • Planned and executed events and marketing programs to increase qualified leads.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.

Assistant Sales Manager

Citibank Bhd
Kuala Lumpur, Kuala Lumpur
05.2009 - 06.2014
  • Company Overview: BANKING INDUSTRY
  • Discussing training needs with individual staff members
  • Working with Sales Manager to improve operations, sales and profitability
  • Supervising and coach a team of five new or underperforming staff to increase sales and customer service level
  • Carry out staff briefings and contribute or hold daily service meetings to measure success
  • Achieved own and team monthly sales number
  • Supporting the development of the sales teams product knowledge and sales skills through effective training
  • Handling customer issues
  • BANKING INDUSTRY
  • Key Skills and Competencies: Willing to work irregular hours to cover busy periods, A strong team player, Possessing plenty of patience, Self-motivation, Initiator, Energetic and Focus

Sales Executive

Eonbank Bhd
Kuala Lumpur, Kuala Lumpur
04.2008 - 04.2009
  • Collaborated with team members to achieve collective goals and develop strategies for success.
  • Consistently met and exceeded monthly sales targets through persuasive communication skills.
  • Increased sales by developing rapport with clients and consistently meeting their needs.
  • Facilitated training sessions for new hires, enhancing their understanding of job expectations and boosting overall performance levels.
  • Enhanced company reputation by providing exceptional service and maintaining professional demeanor during interactions with customers.
  • Cold called over 150 potential customers per day to help with marketing efforts and increase sales.

Sales Executive

Citibank Bhd
Kuala Lumpur, Kuala Lumpur
04.2006 - 04.2008
  • Attained 1.5m in sales targets on monthly basis.
  • Made average of 150 outbound and inbound calls per day.
  • Established rapport with potential clients, leading to long-term business relationships.
  • Analyzed call data to identify patterns and areas for improvement in both individual and team performance metrics.
  • Handled high-volume telemarketing operations with expert use of client management software and computer dialing.
  • Maximized sales revenue by consistently meeting or exceeding monthly targets.

Education

SPM CERTIFICATE -

SMK TAMAN DESA (1)
Kuala Lumpur
01.1999 - 01.2004

Skills

  • Team Management

  • Target Achievement

  • Sales Strategy Development

  • Communication

  • Problem-Solving

  • Adaptability

  • Marketing ROI Assessment

  • Multi-tasking

  • Teamwork and collaboration

  • Self-motivation

  • High Stress Tolerance

Overallachievement

Price Solution Sdn Bhd- Standard Chartered 

  • 2021 H2 Sales & Service Recognition award
  • 2021 Distinction Award - Team Manager
  • 2022 Distinction Award - Team Manager
  • 2023 H2 Top revenue Generator


 Eonbank

  • PERSONAL LOAN STAFF REWARD PROGRAMME, Achieved one of the top 12 performers in personal loan staff rewards programmed against all Eonbank departments in Malaysia.
  • 2ND RUNNER UP SALES ACHIEVER, Achieved 2nd runner up in sales achievement.


Personal Information

Date of Birth: 03/12/86

Timeline

CCPL SG Team Leader

Price Solution Sdn Bhd
10.2024 - Current

CCPL Team Leader

Price Solution Sdn Bhd
04.2019 - 10.2024

Marketing Executive

Earth Synergy Sdn.Bhd
09.2014 - 12.2015

Assistant Sales Manager

Citibank Bhd
05.2009 - 06.2014

Sales Executive

Eonbank Bhd
04.2008 - 04.2009

Sales Executive

Citibank Bhd
04.2006 - 04.2008

SPM CERTIFICATE -

SMK TAMAN DESA (1)
01.1999 - 01.2004
NATALIE LIOW SUE LINMarketing & Sales Strategist - Bank