Summary
Overview
Work History
Education
Skills
Certification
Written Papers And Researches
Interests
Timeline
Generic
Nashah Bashah

Nashah Bashah

Director, Market Intelligence
Subang Jaya

Summary

Seasoned professional with over 20 years of experience in the Communications and Multimedia (C&M) industry, specialising in market intelligence, competition regulation, and licensing. Demonstrated ability to lead cross-functional teams, drive strategic initiatives, and deliver high-impact research and policy recommendations. Possesses deep expertise in regulatory compliance, emerging technologies, and stakeholder engagement, with a strong focus on 5G deployment, artificial intelligence (AI) for governance and national development, and Environmental, Social, and Governance (ESG) integration.

Overview

28
28
years of professional experience
3
3
years of post-secondary education
5
5
Certifications

Work History

Director – Market Intelligence Department

Malaysian Communications and Multimedia Commission (MCMC)
10.2014 - Current
  • Subject Matter Expert for “Impact Study on Artificial Intelligence (AI), Digitalisation, and the Green Economy in the Communications and Multimedia”
  • Led research under the Digital Society Research Grant 2024, with findings set to impact future regulatory frameworks and corporate policies – Navigating ESG Adoption in C&M Industry and Addressing the Challenges of 5G and AI Adoption in Developing Economies: A Pathway to Digital Empowerment.
  • Drove the MOU with Microsoft on AI (2024), facilitating collaboration to drive AI adoption across C&M sectors, which directly contributed to industry advancements through strategic collaboration.
  • Spearhead research on emerging trends, technological advancements, and regulatory shifts within the C&M industry, driving insights that contributed to the publication of over 10+ reports, meeting and exceeding publication KPIs.
  • Coordinate Industry Performance Reports (IPR), overseeing the collection of data from 400+ licensees, drafting sections, and performing comprehensive edits to ensure high publication standards.
  • Led the 5G Impact on Vertical Industries study (2021-2022), coordinating cross-functional teams to deliver actionable insights on 5G adoption, shaping national 5G strategies.
  • Authored 10+ articles, keynote addresses, and presentations on industry and market insights, enhancing the visibility of MCMC’s strategic direction and research.
  • Engaged with licensees and stakeholders, delivering 20+ presentations and briefings that informed policy-making and industry best practices.

Deputy Director - Competition and Access Department

Malaysian Communications and Multimedia Commission (MCMC)
09.2007 - 10.2014
  • Led the 2013-2014 Assessment of Dominance in the Communications Market, driving the project from drafting the RFP to finalizing the Commission Determination. Collaborated with over 10 licensees and consultants, organized public inquiries, and developed an Analytical Framework that shaped market definition and regulatory guidelines.
  • Contributed to Malaysia's National Key Economic Area (NKEA-CCI) as part of the Smart Network Reference Committee for Entry Point Project (EPP) 9, advancing Malaysia's communications infrastructure.
  • Ensured 100% compliance with the Communications and Multimedia Act 1998 (CMA) for all submitted Access Agreements, reviewing over 50 agreements for adherence to regulatory standards.
  • Audited licensees' business plans and conducted on-site visits to verify the rollout status of infrastructure, ensuring compliance with license conditions and contributing to improved industry standards.
  • Resolved multiple anti-competitive complaints from licensees, promoting fairer market practices and improving regulation.

Assistant Director – Licensing Department

Malaysian Communications and Multimedia Commission (MCMC)
06.2004 - 09.2007
  • Enforced policies and regulations under the Communications and Multimedia Act 1998 (CMA), processing over 50 licensing applications, including new licenses and variations, by evaluating business plans, technology strategies, rollout plans, financial forecasts, and competitive risks.
  • Delivered foreign equity policy and market trends recommendations to the Licensing Committee, Commission, and Minister, shaping decisions on critical licensing issues and ensuring the viability of services proposed by applicants.
  • Led initiatives under the Digital Signature Act 1998 (DSA), processing and renewing Certification Authority (CA) licenses and certificates, while driving the revision of CA license conditions.
  • Orchestrated engagement with industry stakeholders, obtaining insights and feedback to drive policy and regulatory changes that promoted the growth of digital signature technologies in Malaysia.

Legal Advisor

Jagat Technology
07.2001 - 08.2002
  • Advised on legal matters and drafted key agreements such as Memorandum of Understanding, Software Licensing, and Services Agreements, improving operational compliance.
  • Conducted Cyber Law research, editing materials for the company’s website, enhancing the firm's online legal resources.
  • Delivered presentations on Cyber Law to potential clients, increasing awareness of legal frameworks in the tech industry.

Legal Assistant

Azhar and Goh
01.1998 - 06.2001
  • Researched and prepared over 50 affidavits for litigation, contributing to successful case outcomes.
  • Drafted interrogatories, requests for admissions, and legal briefs, supporting litigation strategies in civil proceedings.

Education

Doctor of Business Administration - Digital Transformation, Strategy Innovation and Responsible Business

Taylor’s University
Malaysia
01.2025 - 01.2028

Master of Laws (LLM) - Computer & Communications Law

Queen Mary University of London

Certificate in Cyber Law - undefined

Multimedia University

Barrister at Law - undefined

Middle Temple

Bachelor of Laws (LLB) - undefined

Staffordshire University

Skills

Strategic issue analysis

Certification

ICT Accessibility: The Key to Inclusive Communications, ITU Academy, 01/01/24

Written Papers And Researches

  • 20 Years of Industry Convergence; A Review of Industry Performance, 2018
  • Network Sharing Infrastructure, 2016
  • Computer Crime in Malaysia: The Impossible Prosecution?, 2003
  • Electronic Signature: The Developments in Malaysia, 2003
  • Personal Data Protection: A Comparative Study, 2003

Interests

Artificial Intelligence (AI): Interested in the strategic application of AI to enhance public governance, policy-making, and national revenue generation Keen to explore how AI can support transparency, efficiency, and economic development at the country level Environmental, Social, and Governance (ESG): Committed to promoting ESG integration in organizational strategy and reporting Particularly focused on ESG’s role in long-term value creation, regulatory compliance, and stakeholder trust

Timeline

Doctor of Business Administration - Digital Transformation, Strategy Innovation and Responsible Business

Taylor’s University
01.2025 - 01.2028

Director – Market Intelligence Department

Malaysian Communications and Multimedia Commission (MCMC)
10.2014 - Current

Deputy Director - Competition and Access Department

Malaysian Communications and Multimedia Commission (MCMC)
09.2007 - 10.2014

Assistant Director – Licensing Department

Malaysian Communications and Multimedia Commission (MCMC)
06.2004 - 09.2007

Legal Advisor

Jagat Technology
07.2001 - 08.2002

Legal Assistant

Azhar and Goh
01.1998 - 06.2001

Master of Laws (LLM) - Computer & Communications Law

Queen Mary University of London

Certificate in Cyber Law - undefined

Multimedia University

Barrister at Law - undefined

Middle Temple

Bachelor of Laws (LLB) - undefined

Staffordshire University

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Nashah BashahDirector, Market Intelligence