Narayan Murthy Ivaturi
Advertising and Revenue Professional
Kuala Lumpur,10
Summary
Dynamic leader with a proven track record in revenue growth in the Advertising and Media industry , driving revenue goals. Expert in fostering teamwork and collaboration while leveraging market visibility through industry bodies. Skilled in strategic planning and proactive account management, significantly reducing churn rates and enhancing client satisfaction.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Head of Adtech Business
Movingwalls
Kuala Lumpur, Kuala Lumpur
04.2023 - Current
- Manage all revenue teams across the APAC markets
- Overall revenue goal of 15 MN USD
- Manage a team of planners to assist the sales function
- Manage the team of business development team across the globe
Chief Revenue Officer
Admatik Malaysia
Kuala Lumpur, Kuala Lumpur
04.2022 - 04.2023
- Scaled product offerings with emphasis on revenue growth, operational efficiency and speed of execution.
- Reduced churn rate significantly by implementing proactive account management practices focused on customer success.
- Identified new market opportunities through thorough analysis of industry trends and competitor activities.
- Introduced cutting-edge CRM tools that improved data-driven decision-making across the organization.
Director - South East Asia Performance & Brand
InMobi
08.2020 - 04.2023
- Handled a revenue of 30 MN USD
- Lead the revenue and operations team of 25 people
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
VP and COO Global Adtech Business
Freakout JP
11.2017 - 08.2020
- Led cross-functional teams across 17 countries for e
- Collaborated with Japan Global Board and senior management to develop strategic initiatives and long term goals
- Identified opportunities to expand business in other markets
- Also served on the investment committee for looking our possible organic aqusitions
VP Head of Mobile and Partnerships
C1X Adtech Private
12.2016 - 12.2017
- Led the key partnerships with TTD and Google integrations on the product level
- Also managed the US launch business with data integrations
Head of Mobile & New Tech
Mindshare, GroupM
06.2015 - 12.2016
- Responsible for mobile projects regionally that have an impact in local markets that include campaigns on display, video, and working with wearables, beacons.
- Also, work on e-commerce enablement for brands across the region.
- Worked in key commerce enablement projects with journey planning and use of tech at the last mile in retail
VP Global Revenue
Vserv Digital Services
10.2012 - 06.2015
- As Director Global Sales this role is the functional head of sales across global offices of Vserv in South East Asia, India, Africa, UK and US.
- Work for better and effective and new monetization opportunities with brand solutions
- Work closely with sales & publisher teams. Work with marketing & research teams for audience segmentation
- Work with tech and product teams. Carry and implement cross geography learnings
General Manager
Times Of India
12.2010 - 10.2012
- Head Sales Strategy for
Timesofindia.com, Economictimes.com, Indiatimes.com, Zigwheels.com, NBT, MT, Itimes, Indiatimes Email, Hotklix, Idiva, technoholik, luxpresso, Gaana.com - Delivered on the entire strategy for the first ever IPL 2013
- Did the brand sales for 1st F1 race in India Formula 1 race at Budhh Circuit
- Managed a team of 15 poeple across 3 markets in India
National Sales Manager
Tyroo Media Pvt Ltd
12.2008 - 12.2010
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Managed national sales programs, supervised 2 MN USD sales representatives and evaluated KPIs for promotional opportunities.
Account Manager
Yahoo India
07.2007 - 10.2008
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
Account Manager
Mudra Ddb Needham
04.2002 - 07.2007
- Was leading the account management and revenue lead with clients like Madura Garments - Louis Philippe, Alen Solly, SF Jeans, Peter England and corporate account in the digital media and websites. Also was a part of the launch plan guruji.com and many other media planning pitches and executions
- Managed Rasna, Dhara, Dairy Den Icecream, Nirma Life Sciences
- Television planning and Account planning
Education
MBA - Marketing
Andhra University
Visakhapatnam, India 04.2000 - 05.2002
Bachelor of Commerce - Statistics And Finance
SDS College
Garividi, India 04.1997 - 05.1999
Skills
Revenue Focus
Timeline
Head of Adtech Business
Movingwalls
04.2023 - Current
Chief Revenue Officer
Admatik Malaysia
04.2022 - 04.2023
Director - South East Asia Performance & Brand
InMobi
08.2020 - 04.2023
VP and COO Global Adtech Business
Freakout JP
11.2017 - 08.2020
VP Head of Mobile and Partnerships
C1X Adtech Private
12.2016 - 12.2017
Head of Mobile & New Tech
Mindshare, GroupM
06.2015 - 12.2016
VP Global Revenue
Vserv Digital Services
10.2012 - 06.2015
General Manager
Times Of India
12.2010 - 10.2012
National Sales Manager
Tyroo Media Pvt Ltd
12.2008 - 12.2010
Account Manager
Yahoo India
07.2007 - 10.2008
Account Manager
Mudra Ddb Needham
04.2002 - 07.2007
MBA - Marketing
Andhra University
04.2000 - 05.2002
Bachelor of Commerce - Statistics And Finance
SDS College
04.1997 - 05.1999
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