Muhammad Zulfarhan Bin Zahlan
Business Development Executive
Kajang
Summary
Fast learner, energetic and adaptable with knack for creative thinking and excellent communication skills. Experienced with social media strategy development, content creation, and analytics. Well-versed in keyword research and on-page SEO strategies, with proficiency in Google Analytics and SEO tools. A startup apparel brand founder that operating online on WordPress before making a transition to Shopify. Seeking to transition into new field where these skills can contribute to achieving organizational goals.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Business Development Executive
CARSOME
06.2025 - Current
- Client acquisition and retention via direct outreach and also networking.
- Develop and implement strategies to enhance sales efficiency and increase generated revenue
- Work closely with various related departments and in-line with set of standards.
Social Media Manager & Brand Partnerships
Holyshikin / Cicintaaaa
03.2024 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Negotiated paid and gift reviews/promotions with marketing agencies and brands such as Adidas, Biore, Casetify, Philips, Wardah, Spritzer and many more.
- Prepared brand proposals, contract terms and conditions and document modifications.
- Built strong relationships with marketing agencies, fostering trust and openness in communication throughout negotiations.
Junior Business Operation Specialist
Global Savings Group Sdn Bhd
08.2023 - 09.2024
- Implemented search engine optimization techniques to increase website visibility and drive organic traffic.
- Reduced page load time by optimizing images, code minification, and implementing caching techniques.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Oversaw technical SEO audits to detect issues compromising crawlability, indexation, or overall site health.
- Configured, added and removed placements and images to provide most accurate representation of products on company's web portal.
Business Operations Coordinator
Global Savings Group Sdn Bhd
07.2021 - 07.2023
- Created engaging descriptions that highlighted key features and benefits, enticing potential buyers to make a purchase.
- Worked closely with copywriters to optimize content for both user engagement and search engine performance purposes.
- Assisted the Key Account Manager in analyzing the market trends, identifying opportunities for expanding product offerings within key accounts.
- Implemented email marketing campaigns that successfully targeted existing customers for repeat business.
Audit Associate
CWC & Eng PLT
12.2020 - 05.2021
- Prepared working papers, reports and supporting documentation for audit findings.
- Performed strategic planning, execution and finalization of audits.
- Prepared comprehensive audit reports, detailing findings and presenting recommendations for improvement.
- Developed strong relationships with clients through clear communication, transparency, and professionalism throughout the entire audit process.
Education
Bachelor of Accountancy (Hons) - Accounting
Infrastructure University Kuala Lumpur
Kajang, Selangor 09.2017 - 12.2020
Skills
- Analytics and reporting
- Problem-solving
- Customer service
- SEO optimization
- Negotiation
- Relationship building
Timeline
Business Development Executive
CARSOME
06.2025 - Current
Social Media Manager & Brand Partnerships
Holyshikin / Cicintaaaa
03.2024 - Current
Junior Business Operation Specialist
Global Savings Group Sdn Bhd
08.2023 - 09.2024
Business Operations Coordinator
Global Savings Group Sdn Bhd
07.2021 - 07.2023
Audit Associate
CWC & Eng PLT
12.2020 - 05.2021
Bachelor of Accountancy (Hons) - Accounting
Infrastructure University Kuala Lumpur
09.2017 - 12.2020
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