Summary
Overview
Work History
Education
Skills
Certification
Member of CIIF
Work Availability
Work Preference
Interests
Timeline
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Muhammad Zaini Bin Muhamad Suharini, CPIF

Chief Product Officer
Ampang,Selangor

Summary

Accomplished Product Executive with strengths in innovative promotional tactics and creative thinking for new product development and marketing. Managed team to develop, test, inspect and quality control products in fast-paced environment. Product Executive with significant experience devising strategies for new and developing products. Successfully reads market trends and times release of products to maximize revenue. Directs marketing to leverage trends and points of popularity for ad campaigns. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Dedicated banking payment services professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

30
30
years of professional experience
1
1
Certification
2
2
Languages

Work History

Chief Product Officer

Berrypay (M) Sdn Bhd
10.2022 - Current
  • Mentored junior team members, fostering professional growth and contributing to a positive work environment.
  • Managed a diverse team of engineers, designers, and marketers to deliver high-quality products on time and within budget constraints.
  • Developed comprehensive training programs for internal staff focused on enhancing technical proficiency related to core products.
  • Improved customer satisfaction ratings by addressing critical pain points in existing products through targeted enhancements.
  • Created data-driven processes for continuous improvement of existing products, boosting overall performance and user satisfaction.
  • Reduced operational costs through effective resource allocation and strategic decision-making during project planning phases.
  • Spearheaded the adoption of cutting-edge technology trends to maintain competitive edge in an ever-evolving market landscape.
  • Implemented robust testing frameworks to ensure optimal performance across multiple platforms and devices prior to release.
  • Championed innovation by fostering a culture of creativity and experimentation within the product team.
  • Established solid relationships with key stakeholders to ensure buy-in and support throughout the product lifecycle.
  • Optimized user experience by conducting comprehensive market research and incorporating customer feedback into product design.
  • Enhanced user engagement by prioritizing features based on customer needs analysis while balancing business objectives.
  • Collaborated with cross-functional teams for efficient product launch, ensuring seamless communication and alignment of goals.
  • Cultivated strong relationships with sales and marketing teams for effective collaboration during promotional activities around new releases or updates.
  • Streamlined product development process by implementing agile methodologies, resulting in faster time-to-market and increased product quality.
  • Worked closely with stakeholders on evolving strategy to meet market trends and shifts.
  • Reported on product campaigns to track progress and invited constructive criticism for improvement.

Head, Cash Sales and Marketing

Affin Bank Berhad
10.2019 - 09.2021
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Passionate about learning and committed to continual improvement.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Strengthened communication skills through regular interactions with others.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Resolved problems, improved operations and provided exceptional service.
  • Proved successful working within tight deadlines and a fast-paced environment.

Vice President, Corporate Liability Management

Affin Bank Berhad
07.2018 - 10.2019
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Led development of strategic marketing plans to raise awareness and drive sales growth.
  • Ensured regulatory compliance at all times by implementing robust internal controls systems coupled with proactive monitoring mechanisms.
  • Monitored industry trends, keeping current on latest changes and competition in industry.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.

Vice President, Cash Management Product

UOB Bank Berhad
05.2016 - 06.2018
  • Conducted market research to assess customer needs and preferences.
  • Delivered innovative product strategies by identifying market needs and collaborating with cross-functional teams.
  • Directed competitive analysis efforts, ensuring products maintained a strong position within the industry landscape.
  • Drove continuous improvement efforts within the organization by regularly reviewing internal processes and incorporating feedback from stakeholders.
  • Implemented agile methodologies in product development cycles, resulting in faster iterations and improved adaptability to changing market conditions.
  • Collaborated with Sales and Marketing teams to develop targeted promotional campaigns for various products, boosting brand awareness and customer engagement.
  • Streamlined product lifecycle management, improving time-to-market and reducing costs.
  • Mentored junior team members and fostered professional growth, building a highly skilled Product Management team.
  • Oversaw product design and roadmap and coordinated aspects of development and rollout.

Senior Product Development Manager

RHB Islamic Bank Berhad
02.2015 - 04.2016
  • Enhanced team collaboration by introducing cross-functional communication channels and conducting regular progress meetings.
  • Spearheaded efforts to secure intellectual property rights for newly developed technologies or innovations unique to our organization''s offerings.
  • Implemented data-driven decision-making processes, resulting in more accurate forecasting and better resource allocation during product development stages.
  • Developed strong relationships with key vendors and partners, ensuring consistent quality and timely delivery of materials for product manufacturing.
  • Optimized product lifecycle management through continuous monitoring and assessment of market trends, customer feedback, and competitive landscape.
  • Led user testing initiatives throughout various stages of development to ensure alignment with customer needs and expectations.
  • Cultivated a highly engaged and motivated product development team by fostering open communication, providing regular feedback, and identifying opportunities for growth and learning.
  • Coached junior staff members on best practices for project management and industry-specific knowledge, fostering professional growth within the team.
  • Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.

Senior Manager - Business Development Manager(SME)

RHB Islamic Bank Berhad
06.2014 - 12.2014
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.
  • Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.

Senior Manager, Deposit Management

RHB Islamic Bank Berhad
01.2014 - 06.2014
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.
  • Consistently met or exceeded annual performance targets set by senior leadership.
  • Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
  • Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.
  • Established team priorities, maintained schedules and monitored performance.

Head, Business Development Cash Mgmt

RHB Islamic Bank Berhad
06.2007 - 12.2013
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Passionate about learning and committed to continual improvement.
  • Identified issues, analyzed information and provided solutions to problems.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Resolved problems, improved operations and provided exceptional service.
  • Proved successful working within tight deadlines and a fast-paced environment.

Manager, Application Developer

RHB Bank Berhad
05.1994 - 05.2007
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
  • Established team priorities, maintained schedules and monitored performance.

Education

Chartered Islamic Finance Professional - Islamic Finance

INCEIF
Kuala Lumpur, Malaysia
04.2001 -

Diploma in Computer Science - Computer Science

Universiti Teknologi MARA
Shah Alam, Selangor, Malaysia
04.2001 -

Skills

Product launch planning

Certification

Chartered Professional Islamic Finance

Member of CIIF

The Chartered Institute of Islamic Finance Professionals (CIIF) was established in 2015 as professional body fully dedicated to Islamic Finance. Its main purpose is to elevate standards of professionalism and ethical behavior amongst the professionals serving the industry and its stakeholders.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

RemoteHybridOn-Site

Important To Me

Work-life balanceWork from home optionHealthcare benefitsCompany CultureFlexible work hours

Interests

History

Hiking

Traveling

Reading

Timeline

Chief Product Officer

Berrypay (M) Sdn Bhd
10.2022 - Current

Head, Cash Sales and Marketing

Affin Bank Berhad
10.2019 - 09.2021

Vice President, Corporate Liability Management

Affin Bank Berhad
07.2018 - 10.2019

Vice President, Cash Management Product

UOB Bank Berhad
05.2016 - 06.2018

Senior Product Development Manager

RHB Islamic Bank Berhad
02.2015 - 04.2016

Senior Manager - Business Development Manager(SME)

RHB Islamic Bank Berhad
06.2014 - 12.2014

Senior Manager, Deposit Management

RHB Islamic Bank Berhad
01.2014 - 06.2014

Head, Business Development Cash Mgmt

RHB Islamic Bank Berhad
06.2007 - 12.2013

Chartered Islamic Finance Professional - Islamic Finance

INCEIF
04.2001 -

Diploma in Computer Science - Computer Science

Universiti Teknologi MARA
04.2001 -

Manager, Application Developer

RHB Bank Berhad
05.1994 - 05.2007

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Muhammad Zaini Bin Muhamad Suharini, CPIFChief Product Officer