Muhammad Nafis Nirman

Account Management:

• Oversaw all investor meetings and inquiries, encompassing Public Gold and Richworks International.

Ministries & Agencies Relations:

• Managed the company’s grant claims in collaboration with MDEC, MATRADE, and SIDEC.
• Facilitated events and meetings involving KPKT, PBT, and Jabatan Kebajikan Masyarakat.

Copywriting:

• Conducted proofreading for all marketing materials, covering top-line, bottom-line, and on-the-ground content.
• Regulated the flow of inter-departmental SOCMED requisitions.

Quality Communication:

• Determined product campaigns, annual key campaigns, and sprint plans across both offline and online channels.
• Presented several NPDs (New Product Developments) and led numerous product activations and new outlet launches.
• Developed annual promotion plans for the product and packaging portfolio in collaboration with the operations team and brand partners.
• Expanded marketing collateral, including leaflets, roller buntings, counter standees, tabletop and floor decals, window stickers, vinyl, cashier wobblers, and pole frames.
• Planned indoor, outdoor, and online ads (visual and copy) efficiently and on schedule.
• Maintained frequent interaction with ad agencies for updates, reports, and insights.
• Ensured media expenses remained within budget.
• Prepared and shared PIRs (Post-Implementation Reviews) and monthly reports on ad tracking, budget performance, ROI, and trend analysis.
• Referred to MyIPO and WIPO for copyright issues and sought advice from ASA (Advertising Standards Authority) and obtained approval from DBP (Department of Business Practices).

Corporate Branding:

• Maintained strong relationships with Petrosains, KTM, and BRO.
• Administered landlord-tenant CSR activities.
• Encouraged participation in volunteering opportunities through MVM (My Volunteer Marketplace) and AMAL.
• Coordinated brand-compliant internal communication, including brand awards and newsletters.
• Created high-quality seasonal communications for events such as Chinese New Year and Raya.
• Planned the positioning of the company's merchandise and markdown strategies.
• Monitored and controlled merchandise stock availability.
• Utilized publisher's ratings and survey reports for information sharing.
• Shared a monthly performance report, covering overall engagement and loyal customer rates.

PR Value:

• Developed communication plans for products, Food News, CSR initiatives, events, and merchandise.
• Achieved targets while adhering to the allocated budget.
• Monitored news updates daily.
• Prepared write-ups for press releases and byline articles.
• Handled inbound inquiries and managed crisis responses as needed.
• Ensured the company's CSR intranet page remained up-to-date.
• Managed the distribution of media materials in both print and online formats.
• Maintained relationships with publishers and local news agencies.
• Explored opportunities for partnerships and advertorial placements.

Market Study:

• Gathered market intelligence through market analysis, market research, and competitor analysis.
• Utilized various data sources, including sales records, account records, mystery shopping, outlet visits, and desk research.
• Shared reports from brand partners and member associations.

Strategic Planning (Incentive) and Standard Operations:

• Oversaw company's H1 and H2 achievements.
• Prepared Board of Directors (BOD) write-ups.
• Managed grant application and submission, with a focus on SBDG, SIV, SAG and R&D incentives by MIA.

Order Delivery & E-commerce:

• Successfully onboarded all operators onto platforms.
• Handled various aspects, including marketing campaigns, menu management, order confirmation, statement and disbursement processing, wastage notification, service, interruptions, and software updates.

E-payment:

• Acted as a liaison between operators and e-payment providers.
• Conducted training on POSM and EDC terminals.
• Ran introductory campaigns to promote e-payment adoption.
• Provided support to accounts receivable.
• Compile settlement reports and summarized sales performance.

Point-of-sale System:

• Managed POS installations, including product inquiries, project proposal, deal negotiations, acquisitions, training, deployment, integration with landlord-operator 360, 90-day post-installation support, technical assistance, software upgrades, and post-project audits.

Outlet Expansion:

• Collaborated with operations and finance team on Ghost Kitchen MVP proposal and Food Hall development in partnership with PNB and other relevant agencies.

New Application:

• Attended inspections.
• Facilitated inquiries from prospects.
• Reviewed offer letters and tenancy agreements.
• Provided operational support to the leasing and legal teams.
• Managed standard transactions, including legal documents and security deposits.

Rental Payment:

• Reconciled and collected rental arrears.
• Scheduled fixed installments and coordinated debt recovery activities.
• Communicated the debt position to the finance and legal teams.
• Acted as a point of contact for all rental matters on behalf of the leasing team.
• Resolved disputes between tenants.
• Provided monthly financial reporting to the finance team.

Vacancy Posting:

• Expanded inquiries log.
• Coordinated tactical campaigns with the marketing team.
• Processed new listings.
• Input data into the company's database.
• Created files, including aerial maps, brochures, decks, web listings, and signboards.
• Coordinated the distribution of marketing collateral.

Facility Management:

• Ensured the smooth running of day-to-day operations.
• Enhanced the presentation and performance of all assets.
• Built profitable relationships with suppliers and contractors.
• Accounted for requisitions to the finance team.
• Managed onsite cleaners, minor renovations, weekly and monthly maintenance, repairs, and overhauls.
• Delegated tasks and prepared work schedules for all floor managers.
• Ensured full compliance with OSH policies.
• Reported incidents to the security team.

Technical Support:

• Ensured tenants were kept up to date with all events and tactical campaigns within the mall.
• Ensured tenant issues were addressed by the operations team, including setting up POS systems and utility lines.
• Planned and executed a quarterly retention plan.

Tenant Training:

• Organized quarterly workshops.
• Circulated key announcements from landlords and the government to tenants.
• Ensured all tenants understood leasing requirements from a legal and operations perspective, including tenancy agreements, offer letters, disputes, liquidated damages, service charges and fees, sales reporting and deposits, and license renewals.

New Car Updates and Feature Comparison:

• Researched, synthesized, and presented FMC and MMC information for key models and variants to the sales and marketing teams.
• Dealer and Competitor Study:
• Provided research materials on targeted models, dealers, and competitors using publicly available sources, industry reports, and the company's database.
• Analyzed data and reported competitive positioning to the product planning team.

Promotion Tracking:

• Monitored and tracked competitors' sales promotions, including leaflets, brochures, decks, web content, and overall engagement.
• Expanded tracking activities and explored opportunities in the pipeline.

Product Specification Master:

• Expanded and maintained model specifications in the company's database to support monthly sales and marketing meetings.

Field Visit:

• Conducted qualitative and quantitative research on dealers and competitors, utilizing interviews, street intercepts, and online surveys for specified models.
• Collected and processed findings before sharing them with the product planning and PR teams.

Mystery Shopping:

• Visited dealers and competitors within specified timelines.
• Documented compliance audits regarding dealer activities and submitted findings to the accessories team.

Client Engagement:

• Communicated with clients through written and verbal communication.
• Sought opportunities to address client needs.
• Prepared research-based presentations and proposals.
• Upsold syndicated and off-the-shelf solutions.

Data Gathering:

• Coordinated focused group discussions.
• Conducted field observations and store audits.
• Tracked POS data.
• Wrote user experience reports.
• Conducted in-depth interviews with field teams and external agencies.

Screening and Processing:

• Extracted and organized raw data.
• Verified data accuracy and validity.
• Performed checks on results.
• Investigated and resolved data and other queries.
• Analyzed results and effectively reported their impact.

Information Evaluation:

• Translated results into client reports.
• Identified and emphasized key trends, patterns, correlations, and predictions.
• Prepared presentation slides, including graphs and visuals.

Client Presentation:

• Provided sector and competitor benchmarking.
• Communicated the research model and survey plan.
• Described data and interpreted key results.
• Shared recommendations and addressed issues.

Onsite Catering:

• Assisted in food production, including items such as sandwiches, salads, soups, canapés, and pastries.
• Worked at functions, including BBQs and canapé events.
• Provided assistance in menu development when possible.

Restock Supplies:

• Ordered and rotated all dry and wet goods.
• Conducted regular stock takes and generated low-stock reports routinely.

Equipment Inspection:

• Ensured the maintenance and security of all kitchen equipment and utensils.
• Reported broken or faulty equipment to the sous chef.

General Cleaning:

• Maintained kitchen and kitchenettes' cleanliness and safety.
• Adhered to HACCP principles.
• Complied with the Food Safety Program and Procedures outlined in the company's manual.