Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
Timeline
Generic
MUHAMMAD FIRDAUS ABU HASSAN

MUHAMMAD FIRDAUS ABU HASSAN

Pendang

Summary

Experienced professional with a diverse background in agriculture/estate management, business development, warehouse operations, supply chain logistics, sales and marketing, media and corporate relations, and event management. Skilled at quickly learning and adapting to new environments to maximize knowledge, skills, and abilities for the benefit of any organization.

Overview

20
20
years of professional experience

Work History

Asst Group General Manager

Taaveekun Total Green Sdn Bhd
04.2022 - 10.2024

TASK & RESPONSIBILITIES:

  • Responsible and overseeing the structure of the company, human resource management, development of standard operating procedures (SOP) and company operations.
  • Responsible for supply chain management, logistics and warehouses from Thailand to Malaysia and to the end users/customers.
  • Overseeing manufacturing matters – industry practices, workers requirement, raw material/stock management quality issues, laboratory tests and other matters related to production.
  • Developed, implemented and oversaw business strategies to increase sales, revenue and cost control in the respective division.
  • Marketer and technical agronomist.
  • Responsible for media and strengthening “Taaveekun” branding through internet platforms such as website, Facebook, tik-tok, Instagram and others.
  • To maintain good networking with stakeholders, universities, research centers, customers and third parties related to the business environment.

Associate Vice President

Naza Plantation Services Sdn Bhd
05.2017 - 05.2021

TASK & RESPONSIBILITIES

  • To liaise and undertake engagement with stakeholders, government agencies, business partners and third parties related to project and assignment.
  • Responsible in developing and managing the overall operations, business model and future planning for projects development.
  • To take control of all the phase and aspects of operation, including land development, project timeline, cost · management, human resources, workers management, practices and procedures, system and method, and productions.
  • To execute sales and contract farming program and activities to attain sales and production target set by the company.
  • To introduce and strengthening “Tropicale” brand awareness in Northern Region.
  • To ensure the projects is managed to the standard in accordance with industries acceptable and company requirement.
  • To provide leadership skills to staff in order to achieve target and deliver good performance.
  • To undertake ad-hoc task as and when required by the Management and Superior.


ACHIEVEMENTS:


  • Managing NPSSB - SADC Joint Venture projects for Development of MD2 Pineapple Seed Garden and Agroprenuer Programme In Lekir, Perak.
  • Managing NPSSB - NCIA projects for Development of Rock Melon Farming Under Green House in Pusat Pertanian dan Latihan Pertanian Lekir, Perak.
  • Engagement with agro based industries player under Contract Farming Programme - Ber One Agro Sdn Bhd, Nanas Merbok Sdn Bhd (Kedah) and Gopeng Berhad (Perak) for Development of MD2 Pineapple Farming.
  • Supplying premium MD2 Pineapple and Harumanis Perlis to GCH Retail (Malaysia) Sdn Bhd (Giant, Cold Storage, Mercato, Jasons), Aeon Big Hypermarket and local consumers.
  • Engagement with third parties and stakeholders for development of e-Commerce platform.
  • Engagement with Giat Mara for “Program Peningkatan Pendapatan (PPP) – Program Mentor Mentee” under provision of “Kementerian Pembangunan Luar Bandar (KPLB)”.

Manager, Agri & Bio Business

Northern Corridor Implementation Authority
04.2013 - 04.2017
  • TASK & RESPONSIBILITIES
  • To focus on facilitating post–investment activities in Koridor Utara.
  • To establish and enhance relationships between investors, government agencies and non-governmental associations.
  • To increase local & international awareness on Koridor Utara’s contributions and economic roles.
  • To ensure the effectives of RSSC CC service range focusing on Business and Entrepreneur Support, Business Plan Development, Funding Access Facilitation, Business Information and Resources, Marketing Strategy and; Training and Development.
  • To plan, develop and implement related Commercial Agriculture DevelopmentProgram especially on High-Value Farming Program – crops, greenhouses & fertigation farming, control environmental farming and aquaculture farming program through collaboration with government agencies, state subsidiaries and private companies.
  • To monitor performance of Agro-Based Industries Program and downstream activities such as:

a) Data Tunggal Sdn Bhd for processing of pineapple based products

b) SeleraKU Trading Sdn Bhd for processing Oblong burger

c) Frutania Sdn Bhd for processing of cordial and ready to drink juice products.

a) Zinon Food Industries Sdn Bhd for processing of instant noodles and cooking spices

b) Ace Front Industries Sdn Bhd for processing of aquaculture produces

c) Energy Impulse Sdn Bhd for processing of misai kucing tea and others herbal products.

  • To conduct effective monitoring, assessment and solution advisor for horticulture and aquaculture initiatives such as anchor company performance, projects timeline, operation, cost effectives, production, achievement and issues.
  • Responsible for planning, organizing, implementing and reviewing the effectiveness of Contract Farmers and Entrepreneur Program.
  • To provide advisory services to farmers that includes working farming models, technical know-how, good agriculture practices, agriculture related technologies, information sharing and access to market and pricing possibilities.
  • To maintain good liaison and long-term relationship with related government agencies, authorities and investors.


ACHIEVEMENTS


  • Manager for ‘Kembara Seindah Syawal (KSS) 2016’ for Perlis, Kedah, Penang and Perak state on July 2016. KSS 2016 is a collaboration with local leaders in order to distribute the goods to less fortunate peoples in the Northern areas.
  • Manager for Funding Access Seminar 2016 which was held at INSPIN, Kedah on 21 July 2016. This seminar is collaboration with MARA, Unit Pembangunan Usahawan Kedah(UPUK), SME Bank, MADA and existing Entrepreneurs at Northern areas.
  • Contribution for ‘Teh Tarik Session’ collaboration with Bursa Malaysia Berhad regarding Initial Public Offering (IPO). Target participants of this program are SME representatives who are interested to get their company listed in Bursa Malaysia.
  • Represented NCIA for 7th Penang International Halal Expo & Conference (PIHEC) 2017. The objectives are to promote Koridor Utara and participating companies to the visitors and exhibitors as well as to provide a business platform and establish new business contacts.
  • Contribution in the launching ceremony on Majlis Perasmian Program Pembangunan dan Pemodenan Sektor Padi Di Kawasan Seberang Perai Utara, Pulau Pinang
  • Co-organizer with Perlis state, UEM Group and NAZA for “Perlis Marathon 2016’.
  • Development of Rock Melon under greenhouses through Shared Value Concept (SVC) with NAZA Plantation Services Sdn Bhd.
  • Engagement with Japanese’s investor to collaborate with local partner in developing and implementing Hi-Tech Farming Program for production of high-value crop for Japanese market worldwide.
  • Engagement with Data Tunggal Sdn Bhd and Jabatan Pertanian Negeri Kedah for development of commercial pineapple farming by using high density method in the Northern Region.
  • Engagement with UniMAP on commercializing of Harumanis Mango Farming Technology for all year-round production.
  • Involvement in Introduction of Halal Application Concept for Collection, Processing and Packaging Centre for Agriculture Produces collaboration with Daisei Every24 Japan Co. Ltd, MRT Japan Co. Ltd and JPB Asia Pacific Sdn Bhd

Assistant Manager/Manager (Operation)

FELDA Global Ventures Sdn Bhd
02.2005 - 03.2013

TASK & RESPONSIBILITIES

  • To ensure occupational safety and health practices are being monitored and implemented at work place
  • Responsible to release information, policies and SOP and to handle and execute any programs that involve in the safety, health and environment in the work place.
  • To engage with government agencies especially JKKP, NIOSH and third parties related to safety and health in the work place.
  • To assists Regional General Manager on the estate management and operation with the best practices, maximizing profitable per hectares, minimizing costs and maintaining the safety in the working environment towards the organization success.
  • To monitor estate and factory daily operation especially on crop production and fresh fruit bunch (FFB) quality according to the Standard Operating Procedures (SOP)
  • Responsible in the reviewing and improving company Standard Operating Procedures (SOP) and policies from time to time.
  • To engage with stakeholders, government agencies, third parties and business partners related to oil palm industries.
  • To assists Estate Manager for management and operation with the good agriculture practices, maximizing profitable per hectares, minimizing costs and maintaining the safety in the working environment towards the organization success.
  • To provide strategic and operational planning input for estate operation and report progress to Estate Manager.
  • To engage with stakeholders, government agencies, third parties and business partners related to rubber industries.


Education

Bachelor of Science -

Bachelor of Science (Hons) Plantation Technology
Shah Alam, Selangor, Malaysia
2004

High School Diploma -

Universiti Teknologi MARA (UiTM), Arau, Perlis.
Diploma In Planting Industry Management
2002

Skills

  • Project Management Tools
  • Strategic Thinking
  • Teamwork
  • Strong Communication
  • Problem Solving
  • Computer Literacy
  • Stakeholder Management
  • Contract Negotiations
  • Business Development
  • Project Management

Hobbies and Interests

  • Reading
  • Farming
  • Outdoor Activities

Personal Information

  • Place of Birth: Hospital Sungai Petani
  • Date of Birth: 02/17/81
  • Gender: Male
  • Nationality: Malaysian
  • Marital Status: Married

Timeline

Asst Group General Manager

Taaveekun Total Green Sdn Bhd
04.2022 - 10.2024

Associate Vice President

Naza Plantation Services Sdn Bhd
05.2017 - 05.2021

Manager, Agri & Bio Business

Northern Corridor Implementation Authority
04.2013 - 04.2017

Assistant Manager/Manager (Operation)

FELDA Global Ventures Sdn Bhd
02.2005 - 03.2013

Bachelor of Science -

Bachelor of Science (Hons) Plantation Technology

High School Diploma -

Universiti Teknologi MARA (UiTM), Arau, Perlis.
MUHAMMAD FIRDAUS ABU HASSAN