Summary
Overview
Work History
Education
Skills
Certification
Timeline
Receptionist

MUHAMMAD AZLI BIN MOHAMED KASSIM

MARKETING MANAGER
Petaling Jaya

Summary

Dynamic marketing professional with a proven track record at UNIVERSITY GEOMATIKA MALAYSIA, excelling in campaign strategy formulation and customer engagement management. Successfully boosted brand awareness and sales performance through innovative marketing initiatives. Strong problem-solving abilities and team-building skills drive effective collaboration and optimize business development strategies.

Overview

24
24
years of professional experience
1
1
Certification
2
2
Languages

Work History

Marketing Manager

UNIVERSITY GEOMATIKA MALAYSIA
11.2015 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Negotiated partnership with recruitment agency by maximizing brand exposure in target markets.

Senior Technician

Perodua Global Manufacturing SB
03.2003 - 12.2013
  • Completed preventive maintenance on set schedules.
  • Reduced downtime for critical systems through effective troubleshooting and root-cause analysis.
  • Performed troubleshooting and diagnosis on malfunctioning equipment.
  • Improved equipment efficiency by performing regular maintenance and calibration of complex machinery.
  • Assisted in the design and installation of advanced technology upgrades, resulting in increased productivity levels.
  • Mentored junior technicians, providing guidance on best practices to enhance their skills and knowledge base.
  • Developed strong relationships with vendors, negotiating favorable pricing terms while maintaining high-quality standards.

Technician

Genting Highlands Berhad
05.2001 - 03.2003
  • Maintained a safe work environment by strictly adhering to established safety protocols and guidelines.
  • Increased customer satisfaction with prompt and knowledgeable support for various technical issues.
  • Trained new technicians on standard operating procedures, ensuring consistency across the team.
  • Optimized system performance thorough testing and analysis.
  • Demonstrated adaptability when faced with new challenges or technologies, enabling quick mastery of necessary skills.
  • Inspected, evaluated and calibrated electrical and mechanical systems and components.
  • Conducted root cause analyses for recurring technical issues, minimizing future disruptions.

Education

Electrical, Electronics And Communications Engineering

POLITEKNIK SHAH ALAM
Shah Alam, Selangor, Malaysia
04.2001 -

Skills

Campaign strategy formulation

Certification

HONORARY AWARD

Timeline

HONORARY AWARD

09-2021

Marketing Manager

UNIVERSITY GEOMATIKA MALAYSIA
11.2015 - Current

Senior Technician

Perodua Global Manufacturing SB
03.2003 - 12.2013

Technician

Genting Highlands Berhad
05.2001 - 03.2003

Electrical, Electronics And Communications Engineering

POLITEKNIK SHAH ALAM
04.2001 -

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MUHAMMAD AZLI BIN MOHAMED KASSIMMARKETING MANAGER