MUHAMMAD AZLI BIN MOHAMED KASSIM
MARKETING MANAGER
Petaling Jaya
Summary
Dynamic marketing professional with a proven track record at UNIVERSITY GEOMATIKA MALAYSIA, excelling in campaign strategy formulation and customer engagement management. Successfully boosted brand awareness and sales performance through innovative marketing initiatives. Strong problem-solving abilities and team-building skills drive effective collaboration and optimize business development strategies.
Overview
24
24
years of professional experience
1
1
Certification
2
2
Languages
Work History
Marketing Manager
UNIVERSITY GEOMATIKA MALAYSIA
11.2015 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Negotiated partnership with recruitment agency by maximizing brand exposure in target markets.
Senior Technician
Perodua Global Manufacturing SB
03.2003 - 12.2013
- Completed preventive maintenance on set schedules.
- Reduced downtime for critical systems through effective troubleshooting and root-cause analysis.
- Performed troubleshooting and diagnosis on malfunctioning equipment.
- Improved equipment efficiency by performing regular maintenance and calibration of complex machinery.
- Assisted in the design and installation of advanced technology upgrades, resulting in increased productivity levels.
- Mentored junior technicians, providing guidance on best practices to enhance their skills and knowledge base.
- Developed strong relationships with vendors, negotiating favorable pricing terms while maintaining high-quality standards.
Technician
Genting Highlands Berhad
05.2001 - 03.2003
- Maintained a safe work environment by strictly adhering to established safety protocols and guidelines.
- Increased customer satisfaction with prompt and knowledgeable support for various technical issues.
- Trained new technicians on standard operating procedures, ensuring consistency across the team.
- Optimized system performance thorough testing and analysis.
- Demonstrated adaptability when faced with new challenges or technologies, enabling quick mastery of necessary skills.
- Inspected, evaluated and calibrated electrical and mechanical systems and components.
- Conducted root cause analyses for recurring technical issues, minimizing future disruptions.
Education
Electrical, Electronics And Communications Engineering
POLITEKNIK SHAH ALAM
Shah Alam, Selangor, Malaysia 04.2001 -
Skills
Campaign strategy formulation
Customer engagement management
Market analysis
Staff management
Partnership marketing
Problem-solving abilities
Teamwork and collaboration
Multitasking Abilities
Certification
HONORARY AWARD
Timeline
HONORARY AWARD
09-2021
Marketing Manager
UNIVERSITY GEOMATIKA MALAYSIA
11.2015 - Current
Senior Technician
Perodua Global Manufacturing SB
03.2003 - 12.2013
Technician
Genting Highlands Berhad
05.2001 - 03.2003
Electrical, Electronics And Communications Engineering
POLITEKNIK SHAH ALAM
04.2001 -