Muhammad Addin Naim Bin Mansor

• Drive product management efforts, ensuring they align with customer expectations, and evolving market trends.
• Collaborate with IT teams to translate business requirements into technical specifications for successful project implementation.
• Conduct thorough data analysis to inform product development strategies, and enhance user experience.
• Develop comprehensive business and user requirements for new product launches and system enhancements. Participate in User Acceptance Testing (UAT) to conduct thorough end-to-end validation, ensuring that expected outcomes align seamlessly with outlined business and user needs.
• Foster a collaborative team environment to achieve project milestones, and enhance product offerings.
• Products / Projects Engagement:

1) CARDit Platform (Credit Card Payment Solution) for B2B.

2) Islamic financing product to company's merchant.

3) Remittance service enablement, with ongoing efforts to seek license from Bank Negara Malaysia (BNM)

4) New Terminal Product (Soundbox and Tap-to-Phone)

• Drive product strategies and long-term vision to build the best digital products in their class.
• Conduct user research and usability studies, collaborating with designers, developers, and research teams from end to end of the process.
• Ability to craft a product vision (short to long term) and convert that into a concrete strategy and implementation plan.
• Produce and deliver Product Requirement Document (PRD) for all digital products.
• Work on managing, storing, processing, and analyzing large data sets to identify business opportunities or efficiencies for decision making and product proposal.
• Evaluate, analyze, and understand the voice of the customer through a variety of data sources and channels.
• Gather, study and advise stakeholder's requirements based on the product routemap.
• UI/UX research and mockup drafting.
• Manage and advise on Content Management System (CMS) for each digital product.

• Product Owner of HaloGo Partner App (A Merchant App which designed mainly to serve Halo Telco dealer to manage their day to day business activities.
• Implement go-to-market (GTM) plan for driving adoption and revenue generation for business products and solutions.
• Conceptualize, plan and prioritize product features delivery, that enable users to have a frictionless experience and smooth daily business sales activity, considering various relevant inputs from user needs, and from internal team.
• Manage and define strategy and vision for Product Route map by reviewing existing services regularly and develop high-efficiency features or enhancements to meet market expansion and revenue growth.
• Initiating projects, collecting requirements from related stakeholders, writing detailed functional specifications into Product Requirement Specification (PRS) using qualitative and quantitative data to prioritize decision-making, coordinating efforts to scope into detailed requirements and prototypes/mockups. Also, providing the User Requirement Specification (URS) for stakeholder as product development guide that outlines the user's expectations of the product or service developed.
• Proven track record of effectively researching and analyzing business processes, and procedures and designing and implementing business solutions towards system used by organization.
• Good analytical skills using MS Excel, Power BI and Tableau. Mostly will analyze churn rate and the commercial data such as budgets, sales results and forecasts performance.
• Conduct User Acceptance Testing (UAT) and end-to-end testing before release of new feature or enhancement into live production.
• Leading two juniors in creating strategic planning towards management and development of other new products and projects.
• Provide product training and briefing (especially during launching of new feature release and system changes) to related stakeholders.
• Project Highlights: Provide additional free Insurance Protection Plan for telco user: Cooperate with Zurich Takaful Berhad.
• Project Partner: SIM Card distribution and placement at Kedai Mesra Petronas.
• Commercial Sponsorship: SIM Card promotion with new edition in partnership with Kedah Darul Aman Football Club (KDA FC).
• Social Media Partner Engagement: Deal with TikTok Malaysia to open new category which is Prepaid SIM Card for TikTok Shop (To be used by HQ and Halo Telco's Dealer).

• Conduct product daily operation including monitoring and checking on sales performance, system flows, software bugs and other operational issues arise by liaising with people, data, processes and business system.
• Develop and enhance products by identifying potential growth mainly in Southeast Asia market; conducting market competition research and supplier procurement; listing out product requirements (PRD) needed and follow up on the project progress based on the time-integrated plans for specific product to go live in both website and mobile apps channel based on designated product road map & strategy including product vision board.
• Collaborate with marketing team on developing marketing strategies to produce campaigns or promotions on website electronic banner & all social media.
• Assist sales team to enhance current sales strategies by helping to monitor daily sales revenues performance and preparing product sales analysis and forecast over certain period needed.
• Assess product competition by conducting competitor analysis by supplier and country.
• Assist in preparation of monthly or ad-hoc reporting for top management purpose.

• Manage monthly inventory stock & commission update from each vendor including reporting sales performance and discount proposal if needed.
• Prepare regular company expenses & budgets on maintenance for daily operation. Maintain and update sales databases through POS system.
• Organize a filing system for important and confidential company documents.
• Update leasing policies served by company to clients as needed.
• Maintain a company calendar and schedule appointments with clients.
• Distribute and store correspondence (e.g. letters, emails and packages).
• Prepare reports and presentations with statistical data as assigned by top management.
• Schedule in-house and external events during peak season.