Capcut
MUHAMMAD SYAFEEQ BIN SUHAIMI
Business Development Executive
No 33 Jalan Delek 34/KS03 Kampung Delek Baru 41250 Klang Selangor
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Business Development Executive
PS Food & Beverage Sdn Bhd
Kapar, Selangor, Malaysia
01.2025 - Current
- Increased sales revenue by identifying and pursuing new business opportunities.
- Developed strong client relationships for sustained business growth and long-term partnerships.
- Enhanced customer satisfaction with personalized solutions tailored to their specific needs.
- Delivered engaging product presentations, highlighting unique benefits and features that set products apart from competitors.
- Fostered and facilitated relationships with product distribution channels to increase product sales.
- Maximized impact of direct mail campaigns by refining messaging strategy based on performance metrics analysis.
- Identified investment opportunities, threats and challenges to accurately forecast company budget.
- Identified revenue opportunities by collaborating with distribution partners.
- Conducted cold- calls to prospect external lead sources and advance sales process.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Defined and integrated roles, responsibilities, and processes for business team and data management organization.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
Sales & Marketing Manager B2B & B2C
PS Food & Beverage Sdn Bhd
Kapar, Selangor, Malaysia
02.2024 - 12.2024
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Managed sales promotions and marketing strategies on major social media sites.
- Expanded distribution channels by forming strategic partnerships with key industry players.
- Communicated product quality and market comparisons by creating sales presentations.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Built relationships with customers and community to establish long-term business growth.
- Participated in trade shows and industry events to network and promote products.
Head of Marketing Department B2B & B2C
Rassalab Global Sdn Bhd
Kapar, Selangor, Malaysia
01.2023 - 02.2024
- Mentored junior team members, fostering a culture of collaboration and continuous learning within the department.
- Selected negotiated contracts with, and managed external vendors to ensure high-quality deliverables at cost-effective prices.
- Established relationships with key industry influencers, resulting in increased exposure for the company''s products and services.
- Managed cross-functional teams to execute successful product launches and promotional events.
- Collaborated with sales teams for higher revenue generation, employing data-driven marketing strategies.
- Ensured alignment between marketing objectives and overall business goals by actively participating in strategic planning sessions.
- Optimized search engine rankings with well-researched keyword strategies combined with compelling content creation.
- Improved customer engagement with the creation of captivating content across multiple channels.
- Enhanced online presence, optimizing website design and functionality.
- Increased brand recognition by developing and implementing targeted marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Digital Marketer B2B & B2C
Rassalab Global Sdn Bhd
Kapar, Selangor, Malaysia
01.2022 - 01.2023
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
- Built long-term relationships with key industry influencers through regular engagement on social media platforms.
- Increased website traffic by implementing effective search engine optimization strategies.
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.
- Created visually appealing reports detailing campaign successes which were used internally by various departments.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
- Streamlined workflows within the marketing team by adopting project management tools like Trello or Asana.
- Launched influencer marketing partnerships, expanding brand reach and generating new leads.
- Monitored and optimized advertising campaigns using Instagram, Facebook and Tiktok.
- Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
- Monitored and optimized advertising campaigns using Instagram, Facebook and Tiktok.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
Digital Marketing Executive B2C
Armay Empire
Kapar, Selangor, Malaysia
01.2020 - 01.2022
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Boosted sales revenue through the implementation of conversion rate optimization tactics on e-commerce platforms.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Sales Executive B2C
Armay Empire
Kapar, Selangor, Malaysia
01.2018 - 12.2019
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Set and achieved company defined sales goals.
Education
SPM - Accounting
Sekolah Agama Menengah Sultan Hisamuddin
Klang, Selangor, Malaysia 04.2001 -
Skills
Business development and planning
Goals and performance
Marketing
Sales expertise
Search engine marketing
Digital marketing
Social media management
Content development
Social media marketing
Content marketing
Multitasking
Social media engagement
Microsoft office
Developing partnerships
Optimizing ROI
Product marketing
Marketing analytics
E-commerce strategy
Affiliate marketing
Influencer partnerships
Copywriting
Marketing plan development
Sales strategies
Content creation
Digital advertising
Accomplishments
- Spearheaded Origina’s international expansion by targeting key markets in Thailand, China, South Korea, Japan, Maldives and Australia.
- Established strategic partnerships with supermarkets and distributors to serve as country representatives for Origina’s dairy, juice, and jelly product lines.
- Successfully developed and executed export sales strategies, securing minimum export orders of 20ft containers per shipment.
- Collaborated cross-functionally with logistics, supply chain, and regulatory teams to ensure smooth export operations and compliance with international standards.
- Conducted market research and analysis to identify demand, pricing strategies, and competitive positioning in target countries.
- Prepared and delivered compelling product proposals tailored to meet the needs of international partners, highlighting Origina’s unique value propositions.
- Strengthened brand presence and awareness in overseas markets through coordinated marketing initiatives and distributor support.
- Achieved measurable growth in international sales, contributing to the overall revenue and global footprint of the Origina brand.
Software
Website Design
Excel
Word
Photoshop
Digital Advertising
Timeline
Business Development Executive
PS Food & Beverage Sdn Bhd
01.2025 - Current
Sales & Marketing Manager B2B & B2C
PS Food & Beverage Sdn Bhd
02.2024 - 12.2024
Head of Marketing Department B2B & B2C
Rassalab Global Sdn Bhd
01.2023 - 02.2024
Digital Marketer B2B & B2C
Rassalab Global Sdn Bhd
01.2022 - 01.2023
Digital Marketing Executive B2C
Armay Empire
01.2020 - 01.2022
Sales Executive B2C
Armay Empire
01.2018 - 12.2019
SPM - Accounting
Sekolah Agama Menengah Sultan Hisamuddin
04.2001 -