Timeline
Work History
Overview
Education
Skills
Work Preference
Languages
AssistantManager

MUHAMMAD ERIAN

SALES AND MARKETING COORDINATOR
KOTA KINABALU

Timeline

Sales and Marketing Officer

Horizon Hotels
11.2024 - Current

Reservation Officer

amazing borneo travel and tours
07.2024 - 10.2025

Recreation Officer

Shangri-La Tanjung Aru
05.2023 - 07.2024

Kitchen Steward

Pavillion Hotel
01.2022 - 03.2022

High School Diploma -

KOLEJ VOKASIONAL SANDAKAN
01.2021 - 12.2023

SIJIL VOKASIONAL MALAYSIA & SIJIL KEMAHIRAN MALAYSIA -

KOLEJ VOKASIONAL SANDAKAN
01.2019 - 12.2020

PT3 -

Sekolah Menengah Beluran Bestari
01.2016 - 12.2018

UPSR -

Sekolah Kebangsaan Kampung Jaya Bakti
01.2010 - 12.2015

Work History

Sales and Marketing Officer

Horizon Hotels
11.2024 - Current

• Developed and executed sales and marketing strategies to increase brand visibility and revenue.
• Created and managed marketing campaigns across various platforms, including social media, email, and print media.
• Coordinated with the sales team to develop promotional materials and packages.
• Analyzed market trends and competitor activities to provide recommendations for business growth.
• Assisted in organizing events, conferences, and promotions to attract guests and clients to the hotel.
• Managed customer relations and maintained close communication with existing and potential clients.
• Developed and tracked key performance indicators (KPIs) to assess campaign success and return on investment (ROI).
• Prepared reports and presentations for senior management, highlighting sales achievements, market conditions, and areas for improvement.
• Collaborated with external agencies and vendors to enhance marketing efforts and promotional outreach.
• Built and maintained relationships with local and international partners to create joint marketing opportunities.

Reservation Officer

amazing borneo travel and tours
07.2024 - 10.2025

• Handled customer inquiries, reservations, and bookings for tours and travel packages.
• Assisted in planning and organizing customized travel itineraries based on customer preferences.
• Processed payments, issued confirmation emails, and maintained accurate records of bookings and customer details.
• Collaborated with tour guides, hotels, and transportation providers to ensure smooth operations.
• Ensured the highest level of customer service, addressing and resolving customer concerns in a timely and professional manner.
• Managed changes or cancellations to reservations and coordinated with relevant departments to ensure minimal disruption.
• Updated internal systems with reservation details, special requests, and customer preferences.
• Provided clients with relevant travel information, including itineraries, essential documents, and travel tips.

Recreation Officer

Shangri-La Tanjung Aru
05.2023 - 07.2024

• Guest Engagement & Customer Service:
o Interacted with hotel guests in a friendly and professional manner to understand their recreational preferences and recommend appropriate activities.
o Provided detailed information about on-site and local activities, ensuring guests felt well-informed about options to enhance their stay.
o Addressed guest feedback and concerns related to recreational services, providing timely resolutions to maintain a high level of guest satisfaction.
o Delivered personalized recommendations and curated itineraries based on guest interests, ensuring memorable experiences.
• Activity Coordination & Supervision:
o Organized and led daily recreational activities, including water sports, fitness classes, nature walks, cultural performances, and team-building games.
o Managed and supervised children’s programs, ensuring a safe and engaging environment for young guests.
o Planned and executed special events such as themed parties, holiday celebrations, and outdoor excursions.
o Worked closely with external vendors to bring in special activities, such as yoga sessions or cultural performances, to enhance the guest experience.
o Ensured all activities were inclusive and appealing to guests of all ages and backgrounds.
• Team Collaboration & Leadership:
o Collaborated with various hotel departments, including front desk, F&B, and housekeeping, to ensure a seamless guest experience from check-in to departure.
o Supervised and trained new recreation staff, ensuring they adhered to hotel policies and provided top-quality service.
o Delegated responsibilities to team members for smooth execution of activities, ensuring proper equipment and staffing was available for each event.
o Held team meetings to review performance and share best practices, ensuring continuous improvement in service delivery.
• Event Planning & Management:
o Assisted in the planning and execution of large-scale hotel events such as corporate meetings, weddings, and conferences, ensuring that recreational offerings were incorporated into the event schedule.
o Coordinated with the Sales and Marketing teams to promote recreational activities to guests prior to their arrival.
o Managed bookings and reservations for activities, ensuring no double-bookings and that all activities were set up as planned.
o Ensured the smooth execution of recreational events from start to finish, including managing guest lists, equipment, and any logistical requirements.
• Fitness & Wellness Programs:
o Developed and promoted fitness programs, such as group exercise classes, yoga sessions, and wellness retreats, catering to a range of fitness levels and interests.
o Collaborated with the hotel’s wellness and spa team to create package deals that combined recreational activities with spa treatments and other wellness offerings.
o Ensured that all fitness and recreational equipment was maintained and in good working condition.
o Provided fitness assessments and customized workout plans for guests interested in personal training services.
• Reporting & Administrative Duties:
o Maintained accurate records of guest participation in recreational activities and events, ensuring all required documentation was completed.
o Prepared weekly and monthly reports on the success of activities, including guest feedback, attendance rates, and financial performance.
o Managed budgets for recreational programs and ensured that expenses were kept within allocated limits.
o Regularly reviewed program performance to identify areas for improvement and implemented corrective actions as needed.
• Safety & Compliance:
o Ensured that all recreational activities followed safety guidelines and regulations, including proper supervision and risk management.
o Conducted regular safety checks for equipment used during activities, ensuring compliance with health and safety standards.
o Provided first aid and emergency response when needed, maintaining a safe environment for all guests.
o Trained and educated guests and staff on safety protocols during activities, ensuring awareness of potential hazards.
• Guest Satisfaction & Marketing:
o Assisted in the development and distribution of promotional materials, including brochures, posters, and social media content, to highlight the recreational offerings of the hotel.
o Developed creative ideas for new programs and activities to attract guests and keep offerings fresh and exciting.
o Increased guest engagement through personalized activity suggestions, loyalty programs, and ensuring returning guests were aware of new offerings.
o Worked with the Marketing team to ensure the online and offline visibility of the recreational programs.

Kitchen Steward

Pavillion Hotel
01.2022 - 03.2022

• Assisted in the kitchen’s daily operations, ensuring cleanliness and organization of all kitchen areas.
• Managed the washing, sanitizing, and storage of kitchen equipment and utensils.
• Supported the culinary team in preparing and serving food, ensuring adherence to food safety and hygiene standards.
• Worked closely with chefs to maintain an efficient workflow in the kitchen during busy periods.
• Ensured that kitchen areas were well-stocked with necessary supplies and reported shortages to the supervisor.
• Assisted in maintaining proper inventory of kitchen supplies and materials.
• Ensured compliance with health and safety regulations in all kitchen activities.

Overview

4
4
years of professional experience
14
14
years of post-secondary education

Education

High School Diploma -

KOLEJ VOKASIONAL SANDAKAN
Sandakan
01.2021 - 12.2023

SIJIL VOKASIONAL MALAYSIA & SIJIL KEMAHIRAN MALAYSIA -

KOLEJ VOKASIONAL SANDAKAN
Sandakan
01.2019 - 12.2020

PT3 -

Sekolah Menengah Beluran Bestari
Beluran
01.2016 - 12.2018

UPSR -

Sekolah Kebangsaan Kampung Jaya Bakti
Beluran
01.2010 - 12.2015

Skills

Customer support

Complaint handling

Data entry

Customer focus

Documentation and reporting

Service recommendations

Program management

Customer service

Administrative support

Customer relations

Complaint resolution

Active listening

Problem resolution

Follow-up skills

Product knowledge

Critical thinking

Team development

Coordination

Microsoft PowerPoint

Empathy and patience

Strong organization

Calendar management

Telephone reception

Team leadership

Creative thinking

Microsoft office

Team building

Interpersonal skills

Documentation

Professionalism

Reservation confirmation

Stress management

Outdoor education

Special events

Activity scheduling

Recreation therapy

Activity organization

Event planning experience

Team management

Small group leadership

Accident response

Emergency plan implementation

Positive attitude

Teamwork and collaboration

Teamwork

Problem-solving

Crowd management

Public relations

Guest relations

Public speaking

Written communication

Marketing analytics

Influencer outreach

Competitor analysis

Product promotion

Brand awareness

Sales support

Team collaboration

Sales forecasting

Creative direction

Content strategy

Video editing

Live streaming

Social media

Work Preference

Work Type

Full Time

Work Location

Hybrid

Important To Me

Work-life balance

Languages

Malay
Bilingual or Proficient (C2)
English
Advanced (C1)
Indonesian
Advanced (C1)
MUHAMMAD ERIANSALES AND MARKETING COORDINATOR