Shopee Seller Centre
Muhamad Nur Jazlany Bin Jaafar
Outlet Manager Cum E-Commerce Specialist And Marketing Sales
Damansara, Selangor
Summary
Experienced and versatile Outlet Manager with over 5 years of expertise in retail operations, e-commerce management, and sales & marketing. Skilled in driving store performance, optimizing online sales channels, and executing marketing strategies to boost brand visibility and revenue. Proven ability to lead teams, enhance customer experience, and thrive in fast-paced, target-driven environments. Committed to achieving business goals through a combination of hands-on leadership and data-driven decision making.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Outlet Manager Cum E-Commerce Specialist
Nutrition Pro
Kota Damansara, Negeri Sembilan
07.2021 - Current
- Dynamic and results-oriented professional with over 5 years of comprehensive experience in outlet management, e-commerce operations such as (shopee,lazada, tiktok) , and integrated sales and marketing strategies.
- Skilled in leading cross-functional teams, enhancing customer experience, and driving both retail and online business growth.
- Proven track record in optimizing store operations(outlet , shopee lazada , tiktok), increasing sales performance, and executing digital campaigns that improve brand visibility and revenue.
- Highly adaptable in fast-paced environments, with a proactive approach to achieving business goals and delivering consistent customer satisfaction.
- Strong background in CRM and customer retention strategies, with the ability to build loyal client relationships through personalized service and product knowledge.
Executive Training Development Center
NIPPON WIPER BLADE
Seremban, Negeri Sembilan
11.2019 - 03.2020
- Designed and facilitated training programs to enhance employee skills, leadership development, and performance improvement.
- Conducted needs assessments to identify knowledge gaps and tailor training solutions accordingly.
- Coordinated with department heads to implement strategic learning initiatives aligned with company goals.
- Monitored training effectiveness through feedback, assessments, and performance metrics.
- Organized workshops, seminars, and onboarding sessions for new hires and existing staff.
Senior Sales Consultant
GINTELL MALAYSIA
Seremban, Negeri Sembilan
10.2016 - 07.2018
- Consistently achieved and exceeded monthly sales targets, earning recognition as a Top Sales Performer.
- Delivered exceptional customer service by understanding client needs and recommending suitable health and wellness products.
- Built strong client relationships, resulting in high customer retention and repeat business.
- Trained and mentored new sales staff, contributing to overall team performance and sales growth.
- Maintained up-to-date knowledge of product features and promotional offers to maximize sales opportunities.
Education
Diploma - Business Management
KOLEJ POLYTECH MARA
Bandar Baru Bangi, Selangor, Malaysia 07.2017 - 07.2019
Skills
Skills
- E-commerce Platforms (shopee , lazada , tiktok)
- Digital Marketing & Social Media Ads Sales Strategy & Target Management
- Team Leadership & Staff Training
- Customer Relationship Management (CRM)
- Inventory & Order Management
- Microsoft Office / Google Workspace
- Problem Solving & Decision
Languages
- English (Fluent)
- Malay (Fluent)
Achievements
- Consistently achieved Top Sales Performer status at GINTEL, surpassing monthly sales targets and contributing to the outlet’s recognition as a high-performing branch
- Increased online sales by 200% within six months in e-commerce platform such as (shopee,lazada,tiktok) by optimizing product listings, improving customer experience, and launching targeted digital campaigns at nutrition pro company
- Successfully led a team of 5 staff, improving operational efficiency, staff performance, and customer satisfaction through hands-on training and leadership
- Launched and managed new e-commerce initiatives, integrating inventory systems and streamlining order fulfillment processes to reduce delivery times and errors
- Implemented cross-channel marketing strategies (in-store, online, and social media), resulting in a 25% boost in customer engagement and foot traffic
- Developed customer retention programs that improved repeat purchase rate and customer loyalty across both online and offline platforms
Professional Development
- Attended “southest asia’s premier healthcare and pharma show 2025 as manager e-commerce”
- Completed internal management training programs focused on team performance and customer service excellence
- Participated in regional sales workshops and e-commerce growth seminars
Customer Service Highlights
- Maintained a 95% customer satisfaction rating through (prompt service,shopee,lazada) , clear communication, and strong after-sales support
- Trained team members on handling objections, upselling techniques, and service recovery
- Resolved customer issues quickly and professionally, leading to positive reviews and repeat business
Business Tools & Platforms Used
- E-commerce: tiktok , Lazada/Shopee Seller Center
- Marketing: Meta Ads Manager, TikTok Ads
Communication
- Zoom, WhatsApp Business
Cultural Fit & Values
- Passionate about digital growth, innovation, and continuous learning
- Committed to team success, transparent communication, and ethical practices
- Strong belief in customer-first approaches and brand integrity
Additional Information
Professional Traits
• Highly customer-oriented with a strong focus on building lasting relationships and delivering personalized service
• Results-driven and motivated by achieving sales targets, KPIs, and business growth objectives
• Excellent communication and interpersonal skills, capable of working effectively across teams and with diverse customer bases
• Fast learner with strong adaptability in dynamic, high-pressure retail and e-commerce environments
• Strong analytical thinking with the ability to interpret sales data, customer trends, and performance metrics to inform decisions
• Committed to continuous improvement and staying updated with the latest in digital retail, CRM, and marketing tools
• Self-disciplined, organized, and dependable with a proactive, hands-on approach to solving problems and driving outcomes
Software
Lazada SEller Centre
Tiktok Shop
Whatsapp Business
Shopee Chat & Lazada Customer Service Tools
Google Workspace (Gmail,Docs,Sheets)
Meta Ads Manager
Tiktok Ads Manager
Timeline
Outlet Manager Cum E-Commerce Specialist
Nutrition Pro
07.2021 - Current
Executive Training Development Center
NIPPON WIPER BLADE
11.2019 - 03.2020
Diploma - Business Management
KOLEJ POLYTECH MARA
07.2017 - 07.2019
Senior Sales Consultant
GINTELL MALAYSIA
10.2016 - 07.2018
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