MOHD ZAHIRUDDIN BIN IDRUS

• MANAGING, DEVELOPING AND CREATING TRADING PRODUCT BUSINESS FOR THE COMPANY IN PET FOOD INDUSTRY
• THE PRODUCT SELLING LISTS ARE INCLUSIVE OF THE COMPANY'S HOUSE BRAND PRODUCTAND OTHER COMPANY'S PRODUCT PORTFOLIO.
• CONCENTRANTING OF RETAIL OUTLES DISTRIBUTION IN KLANG VALLEY AND SORROUNDING STATES

• STARTING THE NEW BUSINESS LINE FOR ADABI CONSUMER INDUSTRIES SDN BHD, WHICH INVOLVES THE PET FOOD AND PET RELATED ACCESSORIES BUSINESS FOR MALAYSIA AND INTERNATIONAL MARKET.
• SUCCESSFULLY COMPLETED COMPANY'S WET FOOD FACTORY IN INDONESIA IN YEAR 2013 AND THE DRY CAT FOOD MANUFACTURING LINE IN RAWANG SELANGOR IN YEAR 2014.
• LAUNCHED THE FIRST COMPANY'S PRODUCT NAMELY POWERCAT IN END YEAR 2013 AND THE BRAND BECAME ONE OF THE TOP BRANDS IN MALAYSIA MARKET BY YEAR 2015.
• INITIATED THE INTERNATIONAL BUSINESS EXPANSION IN INDONESIA AND THE PHILIPPINES. SETTING UP THE SUBSIDIARY COMPANY IN JAKARTA INDONESIA AND MANILA IN 2017 AND 2019 RESPECTIVELY.
• POWERCAT BRAND BECAME TOP BRAND IN THE PHILIPPINES MARKET AND WE HAVE SUCCESSFULLY SHIPPED APPROXIMATELY +20 CONTAINERS PER MONTH TO THE COUNTRY SINCE YEAR 2021.
• THE COMPANY HAD ALSO EXPORTED TO THE PRODUCT TO OTHER NEIGHBOURING COUNTRIES NAMELY SINGAPORE AND VIETNAM.
• FREQUENT VISIT TO THE SUBSIDIARY OFFICES AT MONTHLY BASIS AND JOINING THE TOP INTERNATIONAL PET EXHIBITION IN GERMANY, ITALY, TOKYO AND THAILAND THROUGHOUT MY CAREER IN THE COMPANY.

• I SERVED MAINLY MY CAREER IN ADABI CONSUMER INDUSTRIES SDN BHD IN THE MARKETING DEPARTMENT FROM YEAR 2000 UNTIL THE END YEAR 2009, BEFORE I CHANGED THE WORKING PORTFOLIO TO SALES MANAGER. I AM THE HOD OF THE SALES DEPARTMENT, MANAGING ALL SUBSIDIARY SALES ACTIVITIES INCLUDING MALAYSIA AND SOUTH EAST ASIAN OFFICES SINCE 2009 UNTIL FEBRUARY 2011.
• I HAVE STRONG MARKETING AND PRODUCT STRATEGY EXPERIENCED IN FMCG'S AS I SPENT ALMOST 10 YEARS IN THE MARKETING DEPARTMENT (BUSINESS STRATEGY, NEW PRODUCT DEVELOPMENT/LAUNCHING, MARKETING AND PROMOTION ACTIVITIES - ATL & BTL).

• FROZEN FOOD COMPANY, MANUFACTURER OF HALAL CERTIFIED HOUSE BRAND FROZEN MEAT AND NON-MEAT PRODUCTS.
• MY JOB SCOPES INCLUDE AS FOLLOWS:-

a. PLAN, DEVELOP AND IMPLEMENT PROMOTIONAL ACTIVITIES AT CONSUMER BASE MARKET.

b. MONITORING AND REPORTING SALES PERFORMANCE

c. PREPARING PROMOTIONAL PRICE STRUCTURE FOR TARGETED MARKETING AREAS.

• PREPARING COSTING ANALYSIS REPORT FOR THE COMPANY (RAW AND PACKAGING MATERIAL).
• LIAISE WITH THE SALES DEPARTMENT FOR THE MONTHLY RAW MATERIAL CONSUMPTION ANALYSIS.
• KEY IN AND MAINTAIN DATABASE