Mohd Noor Hamizan Bin M Jeffri
Dengkil,10
Summary
Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Overview
11
11
years of professional experience
Work History
Business Development Manager (Functional Role: Head of Digital Engineering)
PJBUMI Digital Sdn Bhd
01.2025 - 12.2025
- Secured RM4.5 million in digital engineering orders (IT/OT and BIM) through targeted sales strategy and high-level stakeholder engagement.
- Spearheaded the planning and execution of comprehensive digital engineering strategies to establish new market penetration.
- Forged strategic technology alliances with key partners (e.g., WAGO for industrial automation and Omada by TP-Link for networking) to create new revenue streams.
- Directed the deployment and integration of complex industrial automation and control systems (SCADA, PLC, DCS) across critical projects.
- Provided technical and commercial leadership for sales cycles, overseeing high-value proposal preparation and technical team resource optimization.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Account Manager
Trinitium Sdn Bhd
07.2023 - 12.2024
- Secured RM6 million in high-value sales, encompassing consultation services, project management, and recurring license renewals across key corporate Financial Services and Utilities accounts.
- Spearheaded the technical sales of advanced digital solutions (Google Cloud, Workspace, Data Analytics, Geospatial technologies) to identify and pursue new revenue sources.
- Developed and maintained comprehensive client engagement strategies utilizing Zoho CRM to maximize retention, upsell opportunities, and manage the full sales lifecycle.
- Prepared and presented bespoke solution proposals and quotations, aligning advanced digital offerings with complex customer requirements.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Developed, maintained and utilized diverse client base.
Senior Sales Engineer
Foxboro (M) Sdn Bhd
10.2020 - 06.2023
- Responsible for sales targets in General Industries, Water Industries and Oil & Gas Industries market.
- Served as a technical consultant, demonstrating and presenting complex industrial control systems (DCS, Modikon, Aveva software) to meet client process needs.
- Identify and pursue new opportunities and revenue source to increase the overall income.
- Prepare and present solution proposals and quotations to customer's requirement.
- Cultivated and managed strategic relationships with consultants and key end-users using Microsoft Dynamics 365 to drive pipeline growth.
- Servicing existing customers and maintain good relationships.
- Assist and organize marketing events such as seminars, exhibitions and trainings.
- Proposed technical solutions and developed prototypes that addressed customer requirements and generated sales.
Solution Sales Engineer
Beckhoff Automation Sdn Bhd
09.2019 - 09.2020
- Signed and closed RM700k deals.
- Prepare and deliver technical presentations explaining Beckhoff line of products and solutions to customers and prospective customers especially from Infrastructure Industries (Utilities, O&G, BMS, and Water).
- Manage System Integrators to deliver specific project based on their industries.
- Confer with customers and engineers to assess equipment needs and to determine system requirements.
- Promote Industrial 4.0 product to the customer.
- Led IOT strategies for B2B, B2B2C business operations for Infrastructure Industries.
- Attended trade shows and seminars to promote products and network with industry contacts.
Project and Sales Engineer
Foxboro (M) Sdn Bhd
11.2014 - 08.2019
- Closed RM60 million worth of project with TNB, demonstrating early success in securing high-value contracts.
- Led the tender preparation and submission, proposal and price negotiations, as well as winning the contract.
- Responsible for the Foxboro Remote Terminal Unit (RTU) base-load in Malaysia, selling RTU solutions for TNB Transmission and Distribution.
- Provided technical consulting and assessment for client equipment needs and system requirements.
- Developed comprehensive engineering documents, including Functional Design Specifications (PFDS), system architecture drawings, and managed hardware/software configurations for Distributed Control Systems (DCS).
Education
MBA - Business Administration and Management, General
Universiti Teknologi MARA
Shah Alam, Selangor, Malaysia01.2020
Bachelor of Engineering (BEng) - Electrical and Electronics Engineering(Control)
Universiti Putra Malaysia
Serdang, Selangor, Malaysia01.2014
Skills
- New business development
- Business planning
- Strategic partnerships
- Strong technical acumen
- Sales closing
- Technical consulting
- Presentation skills
- Sales proposals
- Technical documentation
- Design and specification planning
- Engineering design
- AutoDesk autocad
Additional Information
Projects Involvement
NOV 2025 SCAN to BIM Bangunan Warisan Kebangsaan Kuil Arulmiku Poyyatha Vinayaga Moorthy, Melaka
- Led the SCAN to BIM initiative for the Arulmiku Poyyatha Vinayaga Moorthy Temple in Melaka. This project involved capturing complex heritage architecture using 3D laser scanning and Drone Mapping, and converting the data into a high-fidelity Building Information Model (BIM). The final digital twin serves as a critical baseline for the preservation and structural maintenance of this National Heritage building.
Projects delivered as Project Engineer in Foxboro (M) Sdn Bhd:
JAN 2016 MLNG DUA GAS TURBINE FILTER HOUSE UPGRADE (Module 4)
- Responsibilities include the following:
- Prepare the functional design specification documents (PFDS).
- Configuring FDSI.
- Conduct Communication System Integration Test with Customer for Integration Test, which involve non-DCS equipment hook-up to DCS such as GE-MARK VI, HIMA, and MINIMAX.
- Conduct thorough check and mark-up all Customer As- Built Documentation.
FEB 2016 SGAST SDV/BDV VALVE TRAVELLING TIME COUNTER
- Responsibilities include the following:
- Responsible for preparing the documents like FAT Procedures, etc for the project.
- Conduct Factory Acceptance Test with Customer.
Languages
English
Native or Bilingual
Malay
Native or Bilingual
Timeline
Business Development Manager (Functional Role: Head of Digital Engineering)
PJBUMI Digital Sdn Bhd
01.2025 - 12.2025
Account Manager
Trinitium Sdn Bhd
07.2023 - 12.2024
Senior Sales Engineer
Foxboro (M) Sdn Bhd
10.2020 - 06.2023
Solution Sales Engineer
Beckhoff Automation Sdn Bhd
09.2019 - 09.2020
Project and Sales Engineer
Foxboro (M) Sdn Bhd
11.2014 - 08.2019
MBA - Business Administration and Management, General
Universiti Teknologi MARA
Bachelor of Engineering (BEng) - Electrical and Electronics Engineering(Control)
Universiti Putra Malaysia