MOHD KHALID BIN AMIR HAMZAH
Digital Marketing.Media Production
Batu Caves
Summary
With a foundation in media production and extensive experience in sales, a dynamic career in digital marketing has been built. Starting as a salesperson, a deep understanding of customer needs and brand positioning was developed, which has informed the approach to producing and executing successful digital marketing strategies. Currently, leading a team of talented digital strategists, writers, designers, video producers, and freelancers, efforts are focused on crafting high-impact, data-driven campaigns that deliver measurable results for clients. The career objective is to expand into larger, more diverse markets beyond Malaysia, taking on exciting new challenges and contributing to global brand growth.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
Work History
Digital Director
CODIUM LAB SDN BHD
1 2019 - Current
As the Digital Marketing Team Lead, oversees a team of talented marketers, driving strategy, planning, and execution for impactful digital campaigns tailored to meet each client's corporate or brand objectives. Takes a hands-on approach from proposal development to final execution, ensuring strategies are data-driven and results-oriented. Successfully improved meaningful social media metrics for clients, increasing overall reach and engagement.
The comprehensive digital marketing approach includes:
- Media Production: Creating compelling video, audio, digital, and visual content that resonates with target audiences.
- Digital Strategy: Developing and managing content plans, scheduling, and digital campaigns that align with client goals.
- Advertising: Leading advertising efforts across Meta, Google, and TikTok, with expertise in Pixel setup, retargeting, and advanced analytics (GA, CDP) to optimize ad performance.
- Communication: Crafting targeted content strategies using brand personification and content pillars to enhance engagement.
- Monitoring & Listening: Utilizing active listening, analytics, and reporting to deliver actionable insights and provide proactive initial crisis response when needed.
This role has refined skills in digital strategy, team leadership, and analytics, consistently achieving high engagement and measurable success for clients.
Content Producer
CODIUM LAB SDN BHD
02.2016 - 12.2018
- Developed monthly content plans and created diverse digital content for web, blogs, and social media, producing an average of 50 content pieces per month in various formats, including digital artwork, videos, and photography.
- Responsibilities included crafting engaging social media posts, articles, and multimedia content.
- Gained hands-on experience in digital advertising and utilized analytics to enhance content effectiveness, strengthening expertise in content strategy and audience engagement.
Digital Advertising Sales Executive
THE RAKYAT POST (WESPACOM SDN BHD)
10.2015 - 12.2015
- Managed advertising accounts and led initiatives to acquire new clients for advertising placements on The Rakyat Post’s website. Responsibilities included cultivating client relationships, optimizing ad strategies, and ensuring successful campaigns aligned with clients' goals.
- Conducted an estimated 30 cold calls per day, secured an average of 2-4 appointments per week, and consistently closed an average of 4 accounts per month.
- This role strengthened skills in account management, client acquisition, and strategic advertising within the digital media landscape.
Sales Advisor
MOTORS CONFIDENCE
01.2014 - 10.2015
- Primary responsibilities included driving vehicle sales and providing exceptional support to prospects throughout their purchasing journey.
- From initial inquiries to final transactions, guided clients through every step to ensure a smooth, informed, and satisfying experience. Successfully acquired an average of 10 units per month.
- This role refined skills in customer relationship management, sales strategy, and effective communication, contributing to increased customer satisfaction and company growth.
Sales Advisor
PERODUA SALES SDN BHD
06.2013 - 12.2014
- Focused on securing vehicle sales while guiding customers through each stage of the purchasing process.
- From initial consultations to final handovers, ensured clients had a seamless and positive experience.
- Highest record of 17 units delivered in a month.
- This role strengthened expertise in customer engagement, sales tactics, and delivering personalized service, contributing to customer loyalty and successful sales outcomes.
Technical Executive
LUCRATECH MEDIA
04.2009 - 05.2013
- Played a versatile role in creating media artwork, which included designing graphics for campaigns, posters, and flyers, as well as producing and editing video content and sound clips, including music and voice-overs.
- Additionally supported the company’s marketing and sales efforts by contributing to both creative execution and strategic outreach.
- This role enabled the development of a diverse skill set in multimedia production, design, and marketing.
Education
DIPLOMA - MEDIA STUDIES
SAE Institute Malaysia
Subang Jaya, Selangor, Malaysia 01.2007 - 01.2010
Skills
Leadership
Client Servicing
Monitoring & Listening
Digital Strategy
Content Marketing
Advertising (digital)
Brand Communication
Video Production
Audio Production
Digital Design
Project Experience
- Email Marketing - PTPTN (2024 - ongoing); Project Director
Segmented and cleaned up approximately 2.6 million contact data, prepared email templates for various campaigns and celebration greetings, conducted A/B testing, and implemented email automation. Maintained a healthy open rate of 25%-50% with less than 1% bounce rate.
- Performance Marketing - CGC (May 2024 - Aug 2024); Project Director
Led social media performance activities, including advertising and digital campaigns, to drive website traffic. A/B testing optimized ad sets, achieving an average cost per result (CPR) below RM0.60 for conversions and RM0.30 for awareness.
- Digital Marketing - PTPTN (2022 - 2024); Project Director
Managed monitoring and listening for PTPTN, coordinated KOLs, and strategized, planned, and executed digital marketing campaigns. Oversaw content creation, including video production, copywriting, and photography. Refined the brand tone to a conversational style, leading to a 200% increase in page visits (close to 10 million annually) and a 116% increase in engagement (around 370k per year).
- Digital Marketing - Ayamas/Fatboi - QSR Trading (2021-2022); Project Director
Developed content strategy and social media presence, producing 4-5 recipe videos monthly and running two giveaway campaigns, resulting in a 30% increase in followers.
- CRM & Digital Marketing - Agrobazaar - FAMA (2021-2022); Project Director
Executed monitoring and listening activities, leveraging insights to strategize and implement digital marketing campaigns. Boosted Agrobazaar platform traffic by 75%, averaging 8k visits per month.
- Online Magazine Editorial Services - Convergence (Malaysia Airports Holding Berhad) (Dec 2019 - Dec 2020); Project Director
Planned and executed editorial services for MAHB’s online magazine, including video content, newsletters, and analytics. Enhanced writing style and content strategy, doubling pageviews to a monthly average of 25k-30k, up from around 10k per month, even during the Covid-19 lockdown.
- On-Ground Activation - Malaysia Airports Holding Berhad (Christmas 2019); Digital Marketing Support - Team Lead
Strategized and executed an online campaign supporting MAHB’s on-ground Christmas celebration. Campaign elements included teaser videos, giveaways, and viral interactive videos. The video campaign received widespread attention, amassing close to a million views and being covered in local media.
- On-Ground Activation - Malaysia Airports Holding Berhad (Hari Raya Aidilfitri Campaign 2018 & 2019); Digital Marketing Support - Team Lead
Planned and executed digital support for MAHB’s Aidilfitri celebration on-ground campaign. Campaign awareness drove redemptions, collecting nearly RM1 million in value at airport counters.
- Digital Marketing - ReadyHelper (2019); Content Strategist
Developed a digital strategy from scratch and executed a content plan, including advertorials. Outlined a six-month content strategy to guide client execution.
- Digital Marketing – PMB Investment (2018-2019); Content Strategist
Created a content strategy for social media and advertorials, producing an educational video series and several giveaway campaigns. Grew Facebook followers from 6,500 to 37,000 by the end of the contract, increasing page reach from 500k to 3.6 million annually.
- Digital Marketing - Makan2u (2017); Content Producer
Set up social media pages and established initial digital marketing strategy and awareness campaigns, enabling the client to transition marketing in-house within a few months.
- Digital Marketing - Affin Islamic (2016-2017); Content Producer
Produced creative assets for Affin Islamic’s social media and blog content, following client’s strategic direction.
Timeline
Content Producer
CODIUM LAB SDN BHD
02.2016 - 12.2018
Digital Advertising Sales Executive
THE RAKYAT POST (WESPACOM SDN BHD)
10.2015 - 12.2015
Sales Advisor
MOTORS CONFIDENCE
01.2014 - 10.2015
Sales Advisor
PERODUA SALES SDN BHD
06.2013 - 12.2014
Technical Executive
LUCRATECH MEDIA
04.2009 - 05.2013
DIPLOMA - MEDIA STUDIES
SAE Institute Malaysia
01.2007 - 01.2010
Digital Director
CODIUM LAB SDN BHD
1 2019 - Current
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