MOHD IZWAN AZIR MOHAD SALEH
Seasoned Media Personel
Shah Alam, Selangor
Summary
A results-focused professional, experienced with media, advertising and public relations. Successful at coordinating campaigns, leading staff and managing budgets. With a proven track record of successful project management and producing quality outcomes through leadership and team motivation.
Overview
23
23
years of professional experience
4
4
Languages
Work History
Head, Communications & Industry Relations Division
Malaysian Communications and Multimedia Commission
06.2024 - 01.2025
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
- Developed detailed plans based on broad guidance and direction.
- Wrote clear, concise press releases that generated significant media coverage and increased public awareness of key initiatives.
- Developed targeted communication plans to support organizational change initiatives.
- Advised senior management on communication risks and opportunities, influencing strategic decisions.
Consultant (Special Project)
Media Selangor Sdn. Bhd.
07.2023 - 06.2024
- Executed a strategic project to transition SelangorTV from a state-focused online service to a national free-to-air network; boosted the brand engagement and increased advertising revenue positively
- Expanded project scope to include economic, sports, and entertainment beyond Selangor, increasing engagement on social media in just six months
- Counseled top executives on strategic restructuring initiatives; cultivated a corporate environment aligned with renowned media conglomerate
- Facilitated communication with government agencies by establishing streamlined processes, ensuring regulatory compliance
Radio Announcer
Media Prima Berhad
09.2020 - 06.2023
- Breakfast show anchor - 'Fokus Pagi' in Buletin FM- was listed as the number one program in listening hours for adults 30-34 years old in National Radio GFK Survey 2022
- Curated show content by analyzing and predicting cultural and trending topics; increased listeners engagement and in social media
- Initiated and brainstormed seasonal show concepts with producers and writers
- Grew listenership by 20% from 2020-2021
Lieutenant (Reserve), Strategic Communication Department
Royal Malaysian Navy, Ministry of Defense
02.2016 - 02.2021
- Implemented a centralized information hub; boosted team information accessibility and decreased redundant queries
- Managed communication flow between the Navy and local media, organizing press conferences; increased transparency and media relations, significantly improving public perception and trust in military operations
- Take on the role of a coordinator to create 'The Navy Update', a daily video clip that gets shared on Navy team's social media platforms
Press Secretary to the Minister
Ministry of International Trade & Industry
07.2018 - 02.2020
- Engineered targeted media relations programs for the Minister's office, fostering relationships with key journalists and influencers, which led a rise in positive news stories and increase in public trust ratings
- Curated and maintained Minister's brand image by upholding principles of integrity, truth, and collective spirit; increased public approval ratings especially within constituency
- Permanent Representative to Central Strategic Communications Committee led by the Prime Minister's Office
- Fostered productive relationships with influential journalists and media figures, driving uptick in press mentions and significantly boosting the ministry's public image and credibility
News Editor & Anchor
Sistem Televisyen Malaysia Berhad (TV3)
07.2002 - 07.2018
- 16 years of 'all-round' experience, both local and international platforms
- Delivered timely and accurate news coverage on various subjects such as politics, business, crime, and social culture, achieving a continuous rise in daily viewership and expanding market reach
- Reported global events including press conferences by prominent world leaders such as US President Barack Obama, Secretary of State Hillary Clinton, Condoleezza Rice
- Proofread reports, broadcasting and TV presenter scripts on daily basis, maintaining correct grammar with no errors
- Facilitated coordination between teams and internal departments, prioritizing and delivering key news and events
Education
Bachelor of Arts - Human Sciences (Communications)
International Islamic University of Malaysia
Gombak, SelangorSkills
- Teamwork
- Problem-solving
- Time management
- Leadership
- Communication
- Adaptability
- Collaborative leadership
- Team management
- Verbal and written communication
- Media relations
Accomplishments
- More than 500 hours of news produced covering politics, business, crime and entertainment.
- Maintained positive media ratings for MITI Minister during his tenure, and was pioneered for Minister's interview 'LIVE' on CNN and Bloomberg in New York, United States (2019).
- The President of the United States, Donald Trump positively commented the statement given by MITI Minister on CNN at one of his press conferences in the White House.
- First and most viewed news anchor for breaking news i.e MH370 & MH17 tragedies.
References
Tunku Nashrul bin Tunku Abaidah
Press Secretary to the Prime Minister Prime Minister's Office
Tel: +60124455040
Mejar Mohd Anderie bin Dato' Seri Maharudin
Managing Director,
Eastern Executive Sdn. Bhd.
Tel: +60126313906
Timeline
Head, Communications & Industry Relations Division
Malaysian Communications and Multimedia Commission
06.2024 - 01.2025
Consultant (Special Project)
Media Selangor Sdn. Bhd.
07.2023 - 06.2024
Radio Announcer
Media Prima Berhad
09.2020 - 06.2023
Press Secretary to the Minister
Ministry of International Trade & Industry
07.2018 - 02.2020
Lieutenant (Reserve), Strategic Communication Department
Royal Malaysian Navy, Ministry of Defense
02.2016 - 02.2021
News Editor & Anchor
Sistem Televisyen Malaysia Berhad (TV3)
07.2002 - 07.2018
Bachelor of Arts - Human Sciences (Communications)
International Islamic University of Malaysia
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