Helmi Azizi
Performance Digital Marketing Manager
Selangor
Summary
Performance Digital Marketing Manager with over 5 years of success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
15
15
years of professional experience
12
12
years of post-secondary education
Work History
Performance Digital Marketing Manager
NASTY WORLDWIDE, Agents & Agile
Selangor
10.2021 - Current
- Reporting to Global Head of Digital Marketing & Asia Continent Leader
- Job Summary:
- Lead the digital marketing team in planning and executing regional digital marketing campaigns including Southeast Asia, UK & Middle East
- In charge of running monthly recruitment drive to recruit new agents and partners
- Lead the digital marketing team responsible for their website, email marketing, social media, e-commerce and all web-based communications
- Achievements
- Achieved over 100,000 user views during NASTY Orizon NCIG GO live product launching via digital platform
- Monthly recruitment of new agents contributing to 6-figures sales revenue
- Accomplished a breakthrough high ticket funnel to recruit businesses/traders/FMCG players as partners with a minimum of RM50K to get started
- Strategized micro-targeting funnels to attract vape fans to attend expo/trade shows in Dubai, UAE with 250K impressions in 3 days
- Execute recruitment B2B & resellers using social media ads strategies generating 7K leads throughout the campaign
- Established multiple B2B digital end-to-end sales funnel to acquire high ticket prospects via webinars, lead magnets and waiting list.
Head of Digital Marketing
COMMERCE CAPITAL SDN BHD
Kuala Lumpur
08.2020 - 10.2021
- Reporting to company CEO & COO
- Led a team of digital marketers for digital marketing campaigns to promote financial services (Invoice Financing, Supply Contract Financing, Capital Rising & Business Financing Advisory) for SME on all across digital and social media platforms
- Planned and supervised team execution on Digital Marketing ads including Facebook Ads, Google Ads (Search & GDN) and any related digital platform.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 25%.
- Formulate media strategies to boost brand visibility towards SMEs
- Over 200 new inquiries (leads) from SMEs from high ticket marketing funnel monthly
- Managed to finance over RM 5 million of government/GLC/PLC worth of contracts from SME monthly
- Established high conversion company sales page
Head of Digital Marketing
TRUE CAPITAL ASIA SDN BHD
Selangor
09.2019 - 04.2020
- Reporting to company CEO & VP Sales
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20%.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Received 100-200 new inquiries (leads) from SMEs through digital marketing campaigns monthly
- Financed over RM 5 million of government/GLC/PLC worth of contracts from SME monthly
- Conducted successful telemarketing script to align with data collection from digital campaign
- Micro targeted construction companies / suppliers to attend a closed event through digital marketing and contributed more than RM 100,000 worth of contract financing
Video Producer
MOTION SPARK SDN BHD
Selangor
08.2019 - 10.2019
- Reporting to company CEO
- Scheduled shoots and set up filming by communicating with talent and crew.
- Managed and coordinated post-production video editing, motion graphics design, compositing and quality assurance reviewing.
- Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
- Oversaw day-to-day operations for production company specializing in creating videos for webcasting, commercials and special events.
- Delivered branded content across film, broadcasting and advertising segments.
- Facilitated development of innovative scripts and storyboards.
- Interfaced with clients to define project scopes of work, budgets, creative vision and deliverable schedules.
- Negotiated contracts and rates to save company money.
- Developed promotional materials, posters and videos.
- Brand visibility towards client’s video on digital platform & mainstream media (TVC)
- Over 1 million reach on digital platform after 1 week of product launching & converted to additional 10% sales revenue
Digital Media Manager
QUEST INTERNATIONAL UNIVERSITY PERAK
Perak
09.2018 - 07.2019
- Reporting to Group CEO
- Developed schedules for production, editing and duplication for timely delivery.
- Evaluated scripts to identify creative strategies and resource needs.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Drive new students’ intake for medical course from India, Pakistan& Maldives with total revenue of RM 9 million from digital funnel
- Successfully created demand of short-term courses enrolment for working professionals within Perak region
- Strategize & execute geo-location funnels to attract visitors to attend education fair in Malaysia, Maldives, & Pakistan with average 100K reach
- Restructured the company corporate brochure, video, booklet, and merchandise for local and international roadshow/event
- Hired, developed and managed creative services team of internal employees and freelancers.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Successfully launched offline and online prospects targeting and marketing strategy.
- Planned & execute social media content with consistent content and tone.
Video Production Manager
JOEY YAP
Kuala Lumpur
09.2018 - 07.2019
- Reporting to Dato Joey Yap
- Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
- Oversaw day-to-day operations for production company specializing in creating videos for webcasting, commercials and special events.
- Developed promotional materials, posters and videos.
- Hired and trained independent production specialists, graphic designers and other staff members.
- Developed ideas, produced and edited vast types of projects for various media and platforms.
- Developed web profile videos for client websites and local business commercials for broadcast on cable networks.
Creative Manager
DIMAX SDN BHD
Kuala Lumpur
06.2018 - 09.2018
- Reporting to company CEO
- Maintained timeline and budget guidelines for daily operations and all projects.
- Produced aesthetically pleasing, easily producible and fresh creative content.
- Oversaw technical production and implementation of online creatives.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Understood, educated and presented to company and to clients.
- Hired, developed and managed creative services team of internal employees and freelancers.
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
Video Production Manager
FOREST INTERACTIVE
Kuala Lumpur
06.2017 - 04.2018
- Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
- Oversaw day-to-day operations for production company specializing in creating videos for webcasting, commercials and special events.
- Developed promotional materials, posters and videos.
- Hired and trained independent production specialists, graphic designers and other staff members.
- Developed ideas, produced and edited vast types of projects for various media and platforms.
- Developed and proposed project scripts, sketches and storyboards to gain client approval during throughout project phases beginning with pre-production.
- Worked with clients to produce various types of videos.
- Assisted clients and creative teams in script writing and set design.
- Created production schedules for every step of video production.
- Guided, coached and lead project teams, delegating tasks and evaluating performance and progression of project pace.
- Branding campaign successfully attracted new acquiring regional partners in every international event held in SEA, UK, Germany, Hong Kong, Dubai, which contributed to the growth of Wallet Codes users.
- Successfully developed engaging branding content for 16 regional branches for business development & new partner recruitments.
- Successfully developed engaging branding content with Umobile,Celcom & One XOX
- Increse Youtube channel from 16K to 40K+ new subscribers and over 15 million total channel view
Assistant Manager
HELP UNIVERSITY
Kuala Lumpur
04.2011 - 05.2017
- Reduced supply expenses, cut production costs and lowered financial expenditures to increase bottom line.
- Led in the conceptualization, strategizing and execution of all marketing communication programs and collaterals (video production, commercials).
- Produced video project with Academic Head of Department and senior management to run a media campaign to attract student enrolment in the University courses.
- Producing video project with Academic Head of Department and senior management to run a media campaign to attract student enrolment in the University.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.
- Resource provider for Digital Team - Provide digital content for YouTube, Facebook and Website
- Produce various series of e-learning / education projects for students to enhance their knowledge and additional reference.
Systems Engineer
ONE PIXEL TECHNOLOGIES SDN BHD
Selangor
07.2010 - 01.2011
- Proposed technical feasibility solutions for new system designs and suggested options for performance improvement of technical components.
- Worked closely with software engineers to produce final animations in formats for integration into VR ecosystem compilation.
- Resolved technical issues relating to rendering, streaming and memory management and supported comprehensive troubleshooting.
- Conceptualized compelling 3D animations, visual effects and motion graphics for logos, symbols, backgrounds and special features.
- Created lifelike characters with appropriate textures, shadows and features.
- Conducted modeling and texture optimization for real-time 3D game applications.
- Successfully created 3D visuals for Eagle 150 light aircraft VR simulation
3D Visualizer
JAYONIK SDN BHD
Kuala Lumpur
09.2007 - 06.2010
- Worked closely with software engineers to produce final animations in formats for integration into game compilation.
- Maintained comprehensive knowledge of character rigs, game animation pipelines, animation integration into game engines and current animation tools.
- Designed mock-ups and simulations for review, finding and fixing animation problems.
- Gathered photo references to use as guidelines and textures for models.
- Synchronized animatics for sound testing and effectiveness.
- Completed VR simulation project from Ministry of Defends Land rover vehicles for Royal Malaysian Army
- Completed VR simulation project from Ministry of Defends Handalan Truck vehicles for Royal Malaysian Army and save over 35% from annual vehicles maintenance budget
- Completed VR simulation project from Ministry of Defends Tank vehicles for Royal Malaysian Army save over 20% from annual vehicles maintenance budget
Education
Bachelor of Multimedia (Hons) - Film and Animation
Multimedia University
Cyberjaya 02.2003 - 04.2007
Diploma of Computer Science - Information Technology
Universiti Teknologi Malaysia
Kuala Lumpur 01.1999 - 01.2002
SPM - Science Stream
Sekolah Dato Hj Abd Samad
Port Dickson, Negeri Sembilan 01.1994 - 10.1998
Skills
Project Management
Online marketing
Data Analytics
Strategic planning
Marketing strategy
Email Marketing
Documentation and reporting
Staff Management
Search Engine Optimization
Digital marketing
Performance marketing
Adobe Creative Suite proficiency
Campaign management
P&L Management
Accomplishments
VIDEO PRODUCTION
- Client: MINISTRY OF DOMESTIC TRADE, CO-OPERATIVE & CONSUMERISM Project: Kedai Harga Patut Launching Video Role: Producer
- Client: CYBERVIEW Project: Twincity Marathon 2016 Role: Producer, Cinematographer
- Client: ANUGERAH Project: 30 sec Healthcare products commercial Roles: Producer, Director
- Client: ARIANI Project: ARIANI Shawl online promo Role: Producer
- Client: TNB REMACO Project: TNB REMACO Corporate Video Role: Producer, Cinematographer
- Client: MAJLIS REKABENTUK MALAYSIA Project: LAUNCHING VIDEO Role: Producer
- Client: MINISTRY OF ENERGY, GREEN TECHNOLOGY & WATER Project: Green Data Centre Launching Video Role: Producer, Cinematographer
- Client: MINISTRY OF HIGHER EDUCATION Project: 1M4U Road Tour Role: Cinematographer, Editor
- Client: HONDA MALAYSIA Project: HONDA Racing History Video Role: Editor
- Client: MINISTRY OF INTERNATIONAL TRADE & INDUSTRY Project: Official Website Launching Video Role: Producer
- Client: CAPRICE RECORDS Project: CAPRICE – Dem Girls Music Video Role: Editor
- Client: HSBC MALAYSIA Project: HSBC Setulus Kasih (Charity) Video Role: Producer
DIGITAL MARKETING
- Product: KILO UP (Healthcare) Platform: Facebook Ads
- Product: KRIM JERAGAT MOLEEK (Cosmetics) Platform: Facebook Ads, Google Ads
- Product: SMART GEL (Healthcare) Platform: Facebook Ads, Google Ads
- Product: Noura Girdles (Clothing) Platform: Facebook Ads, Google Ads
Additional Information
- Manager with an extensive experience in developing data-driven marketing campaigns and strategies, successfully managing marketing teams, and monitoring performance of the campaigns with excellent communication/leadership skills, great time management abilities, and strong attention detail.
Timeline
Performance Digital Marketing Manager
NASTY WORLDWIDE, Agents & Agile
10.2021 - Current
Head of Digital Marketing
COMMERCE CAPITAL SDN BHD
08.2020 - 10.2021
Head of Digital Marketing
TRUE CAPITAL ASIA SDN BHD
09.2019 - 04.2020
Video Producer
MOTION SPARK SDN BHD
08.2019 - 10.2019
Digital Media Manager
QUEST INTERNATIONAL UNIVERSITY PERAK
09.2018 - 07.2019
Video Production Manager
JOEY YAP
09.2018 - 07.2019
Creative Manager
DIMAX SDN BHD
06.2018 - 09.2018
Video Production Manager
FOREST INTERACTIVE
06.2017 - 04.2018
Assistant Manager
HELP UNIVERSITY
04.2011 - 05.2017
Systems Engineer
ONE PIXEL TECHNOLOGIES SDN BHD
07.2010 - 01.2011
3D Visualizer
JAYONIK SDN BHD
09.2007 - 06.2010
Bachelor of Multimedia (Hons) - Film and Animation
Multimedia University
02.2003 - 04.2007
Diploma of Computer Science - Information Technology
Universiti Teknologi Malaysia
01.1999 - 01.2002
SPM - Science Stream
Sekolah Dato Hj Abd Samad
01.1994 - 10.1998